Second solely to referrals, social media is the subsequent greatest supply of actual property leads, in line with a 2022 realtor survey. Due to this, 80% of actual property brokers plan to spend extra time on their social media advertising and marketing methods within the subsequent 12 months.
Belief and expertise are the top attributes folks search for when selecting an actual property agent.
Social media is greater than a means for folks to find house listings (although it’s nice for that). It’s the place you possibly can present your experience and begin creating relationships — and leads — at scale.
Questioning how one can develop your social media accounts? Listed here are 26 particular concepts for actual estate-themes posts that may make it easier to get extra views and leads.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
1. New listings
This one is pretty basic, though important. Always share new listings hitting the market to your social accounts.
And not just once: Share them several times. Your entire audience won’t see it each time, so multiple shares and reminders will maximize its reach.
Don’t overthink these posts. They’ll embrace as little as pictures, key particulars about the home or property, and a hyperlink to the itemizing.
2. Video walkthroughs
Embrace video wherever and each time potential. Embrace it in your itemizing posts, or share fast 15-30 second clips as separate posts on Instagram Reels and TikTok.
Nearly 3/4 of your potential prospects (73%) are more likely to list with brokers who use video. And, 37% of realtors consider drone video footage is likely one of the most necessary rising advertising and marketing traits.
Undecided how one can use video on social? Take a look at our full TikTok for business guide.
3. Market replace
Whether or not shopping for or promoting, folks are inclined to comply with the market carefully for at the very least a couple of months earlier than deciding to listing or transfer. Sharing statistics about your native market helps inform your present purchasers and places you in entrance of recent ones.
Use your native actual property board’s month-to-month or quarterly reviews and create both a graphic submit or, even higher, a Reel or TikTok. These are fast to movie and an effective way to market your self with your personal character and presence.
4. Suggestions for consumers
Individuals wish to make knowledgeable decisions concerning the largest buy of their lifetime. Put collectively a listing of suggestions for a variety of consumers, from these shopping for their first house or these trying to get into investing.
Video reigns supreme, however all forms of social media content material can work for this.
5. Errors to keep away from
Share what you’ve realized through the years of working along with your purchasers or the highest errors you see folks making. Even higher, be weak and share your personal errors from previous purchases or investments.
6. Neighborhood information
Whether or not shopping for or promoting, your purchasers’ decisions are closely influenced by the neighborhood they’re in, or eager to reside in. Locals could know the most effective eating places, however they received’t know the present common promoting value or the demographics of people that wish to transfer there.
Neighborhood guides are much more necessary for consumers relocating to a brand new metropolis. They wish to know the issues they will’t discover on Google.
Carousel posts, Reels, and TikToks will all work nice for highlighting a particular neighborhood with your personal private insights.
7. Neighborhood info
Posting stats for a particular neighborhood might help entice potential purchasers trying to listing their house in that neighborhood. It showcases your expertise at a micro-local degree, giving that shopper confidence you will get them the most effective outcomes.
It’s additionally invaluable data for these trying to purchase within the space, giving them an concept of value benchmarks and what to anticipate.
8. Neighborhood historical past
Native historical past is enjoyable. It exhibits your connection to the place you reside and work and it doesn’t come throughout as “salesy” content material.
These enjoyable info are excellent for native historic holidays or anniversaries, or a #ThrowbackThursday submit.
9. House makeover
Sellers are all the time in search of tricks to maximize their sale value, and consumers typically wish to renovate or at the very least make small modifications to their new house. Share earlier than and after pictures of in depth remodels or fast makeovers for inspiration.
When potential, share your precise listings or properties you’ve personally renovated and the outcomes. Did it usher in a better sale value? A number of provides?
10. Inside inspirations
Assist potential purchasers visualize what’s potential of their new house by sharing “dream house” degree pictures. Whereas most likely received’t be attainable on your common purchaser or vendor, everybody likes to daydream a bit in the course of the transferring course of. It’s nice inspiration!
When you don’t have superb inside pictures from present or earlier listings, share ones out of your friends or companions, like customized builders or design magazines. Wherever they’re from, all the time give credit score for pictures you share.
Bonus tip: Use Hootsuite’s built-in content material curation instruments to simply discover all these posts to share. Right here’s how:
11. House worth maximization suggestions
Renovations and makeovers are a giant a part of rising a house’s worth however it’s also possible to share extra sensible suggestions, just like the small particulars that matter for house staging pictures. Or, if upgrading your furnace to be extra power environment friendly may very well be a good suggestion earlier than promoting.
As a bonus, provide a free house valuation evaluation to your viewers to usher in leads.
12. House upkeep suggestions
Educate first-time consumers on must-do house upkeep duties and provide recommendation for sellers on methods to get their houses able to promote.
You might share every little thing from when to interchange a roof to easy issues, like how one can clear a dishwasher.
13. Polls
Excellent for Instagram Stories content material, polls are a simple technique to have interaction your viewers and discover out extra about them. Tales polls permit for straightforward voting (and outcomes evaluation), however it’s also possible to create a ballot in any picture or textual content submit by asking folks to remark with “A” or “B” or a particular emoji.
14. Testimonials
Excessive-quality pictures could entice new leads, however testimonials are what sells them. Don’t be afraid to share the identical testimonial twice. Not everybody will see it the primary time, and biking by means of them each few months received’t muddle up your profile.
Create a design template, ideally with a couple of variations. Then you possibly can create and schedule testimonial graphics in bulk. Straightforward peasy.
15. Information for first-time consumers
Actual property will be overwhelming for first-time consumers. Be their information—actually.
This agent provides a downloadable “purchaser’s bundle” on their web site. In fact, it requires an electronic mail opt-in to get it. This can be a nice technique to get new leads and develop your actual property electronic mail listing.
16. “Simply offered” pictures
Exhibiting off your offered listings is necessary to exhibit that you could really promote houses, however it’s much more highly effective whenever you add in human connection.
Did your purchasers want a fast sale and also you made it occur? Promote their starter to efficiently land their dream house? Or, depend on your skilled recommendation to purchase their first funding property?
You don’t want a 1,000 phrase opus right here, however telling a little bit of the story behind the sale helps humanize your model. Potential purchasers see you as each a succesful actual property agent and an actual one who can perceive their wants.
17. Open homes
Whereas most of your gross sales doubtless occur from 1:1 showings, open homes are nonetheless a giant a part of actual property advertising and marketing.
As an alternative of constructing folks sift by means of all of your listings, do a weekly recap of all of your upcoming open homes with areas and dates. That means, folks can attend multiple and it’s a recent means of sharing your present listings once more.
18. Consumer appreciation occasions
Occasions could also be plenty of work to prepare however they’re nice for holding previous purchasers engaged, incomes referrals, and for advertising and marketing materials. Share pictures or movies out of your newest BBQ, pumpkin patch day, or different group occasion.
Get higher turnouts at your upcoming occasions with these 6 social media event promotion tips.
19. Group involvement
Present you care about your group by participating in notable occasions, like heritage days or festivals, or increase cash for charity.
You don’t wish to come throughout as bragging, so don’t volunteer or fundraise only for the picture op. Do share your real ardour for serving to organizations necessary to you.
20. Agent or crew member function
When you work as a part of a crew, function an agent or employees member. Your viewers will really feel extra linked to a crew they know a bit about, particularly if they will establish with them.
Work alone? Share a bit about your self (or your canine) as an alternative.
21. Associate highlight
There are many folks you depend on: Photographers, mortgage brokers, staging and cleansing firms, and many others. Give your business companions a shout out on social media and so they could reciprocate.
Higher but, it exhibits potential purchasers you will have the proper connections to assist get the job executed.
22. Native enterprise highlight
Present consumers the place they may very well be sipping the most effective cocktails or strolling to for weekend brunch. Spotlight the most effective native companies your purchasers will love to find of their new neighborhood.
You should definitely tag the enterprise to allow them to share your submit, exposing you to extra native peeps.
@dbeshsells LOCAL SPOTLIGHT🍱🍣Namikaze is situated off of Champlain & Perrin, they’ve scrumptious sushi, cooked dishes, and a full service bar! Seize a pal or cherished one and luxuriate in!☺️#dbeshsells #local #localbusiness #supportlocal #eatlocal #sushi #sushitime #foodie #bestsushispot #realtor #yourrealtor
23. Memes and humorous content material
If it matches your model, deliver humor into your social feed with relatable memes. Everybody likes amusing, particularly when it comes with helpful data.
24. Contests
Everybody loves the prospect to win free stuff. You don’t want an costly prize to collect loads of leads, however be sure it’s one thing that appeals to lots of people. (Headphones are an amazing instance.)
This contest asks folks to name in to enter. Whereas speaking to potential leads is a superb conversion technique, you possibly can run a contest extra simply by gathering lead information (cellphone quantity, electronic mail handle, and many others) on a touchdown web page or by means of a Facebook ad as an alternative. Extra folks will enter in the event you make the method straightforward.
Take a look at extra social media contest ideas.
25. Attention-grabbing or notable listings
Individuals love fascinating houses. Share one thing newsworthy out of your space, whether or not it’s a record-breaking sale (particularly in the event you offered it) or a novel itemizing that’s certain to show heads and boost your engagement.
26. Behind the scenes
All of us love a glimpse into lives that aren’t ours, and your purchasers aren’t any exception. Some potential purchasers might imagine houses principally promote themselves. Present them the work that goes into creating contracts, negotiating provides, strategizing itemizing particulars, and organizing pictures.
Exhibiting how onerous you’re employed on your purchasers is the easiest way to persuade skeptical leads.
1. Outline your target market
Nope, your viewers isn’t “everybody who needs to purchase or promote.” Are you after luxurious house consumers? Focus on promoting city condos? No matter your “factor” is, actually hone in on who you’re serving and how one can entice them.
Undecided what your folks wish to see? Discover out with our information for analyzing your target market.
2. Decide the proper social media platform(s)
You don’t must be on TikTok… except your target market is.
You don’t have to submit on Instagram Tales every single day… except your target market watches them every single day.
You get the concept. Sure, it’s best to select social platforms that you just personally discover pleasant to make use of, however crucial issue will all the time be the place your viewers hangs out. Meet your folks the place they’re.
3. Perceive social media traits
You don’t must reinvent the wheel with each new social submit. Certain, you possibly can leap on traits to doubtlessly go viral, however you additionally have to know the ins and outs of every platform you’re on.
Meaning understanding every little thing from demographic information to the forms of posts that carry out greatest. Fortunately, we’ve obtained you there too with our free Social Trends 2022 report. It’s every little thing you want to know to succeed on social proper now and for years to come back.
4. Schedule your content material upfront
You’re busy! You don’t must be glued to your cellphone all day to maintain your social media advertising and marketing going.
You should use Hootsuite to draft, preview, schedule and publish all of your social media posts.
And never only for one platform, both. Hootsuite works with Fb, Instagram (sure, together with Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You may even use Hootsuite’s Bulk Composer to schedule lots of of posts throughout a number of social profiles. This can be a recreation changer in the event you run social media for a realty and help a number of brokers in selling their listings.
However Hootsuite isn’t just a social media writer. You should use it to entry sensible analytics that will provide you with an concept of what performs greatest and make it easier to monitor your account progress over time. Plus, managing DMs is simple with Hootsuite Inbox, the place you possibly can view and reply to messages throughout all of your platforms in a single place.
Get a whole overview of what Hootsuite can automate for you on this fast video:
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