24 Beautiful Instagram Themes (& The right way to Borrow Them for Your Personal Feed)


These days, Instagram is commonly somebody’s preliminary contact with a model, and almost half of its customers shop on the platform each week. If it is the entryway for half of your potential gross sales, do not you need your profile to look clear and welcoming?

Taking the time to create an enticing Instagram feed aesthetic is without doubt one of the simplest methods to influence somebody to observe what you are promoting’s Instagram account or peruse your posts. You solely have one probability to make a great first impression — so it is vital that you just put effort into your Instagram feed.

Discovering the proper place to begin is hard — the place do you discover inspiration? What colour scheme must you use? How do you set up your posts in order that they appear to be a unit?

We all know you get pleasure from studying by instance, so we have compiled the solutions to all of those questions in an inventory of beautiful Instagram themes. We hope these encourage your individual feed’s transformation. However beware, these feeds are so fascinating, you may have a tough time selecting only one.

New Data: Instagram Engagement Report [2022 Version]

Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. If you’re modifying a number of posts per week that observe the identical theme, you’ll wish to have a design instrument useful to make that workflow simpler. Pre-set filters, colour palettes, and graphic parts are just some of the options these instruments use, however if in case you have a complicated theme to take care of, a couple of of those instruments embody superior options like video modifying and structure previews. Listed below are our prime 5 favourite instruments to make use of when modifying photographs for an Instagram theme.


VSCO photo editing app for creating an instagram theme

Creators look to VSCO after they wish to obtain probably the most distinctive picture edits. This app is without doubt one of the top-ranked picture modifying instruments amongst photographers as a result of it consists of superior modifying options with no need to drag out all of the stops in Photoshop. In the event you’re in a rush and wish to create an Instagram theme shortly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. In the event you’ll be together with video as a part of your content material lineup on Instagram, you need to use the identical presets from the photographs so each sq. of content material blends seamlessly into the subsequent it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 photo editing app for creating an instagram theme

FaceTune2 is a robust picture modifying app that may be downloaded on the App Retailer or Google Play. The free model of the app consists of all the fundamental modifying options like brightness, lighting, cropping, and filters. The professional model provides you extra detailed management over retouching and background modifying. For video snippets, use FaceTune Video to make detailed changes proper out of your cellular gadget — you’ll simply have to obtain the app individually for that functionality. In the event you’re beginning to check whether or not an Instagram theme is correct to your model, FaceTune2 is an inexpensive instrument value making an attempt.

3. Canva

Canva photo editing app for creating an instagram theme

You already know Canva as a user-friendly and free choice to create graphics, however it may be a robust picture modifying instrument to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you may add shapes, textures, and textual content to your pictures. Utilizing the picture editor, you may import your picture and regulate the degrees, add filters, and apply distinctive results to offer every bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

photo editing app for creating an instagram theme

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Have you ever ever used Adobe Illustrator to create attention-grabbing overlays and tints for pictures? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to instrument to create vectors and logos, however this software program has some fairly useful options for creating picture filters and designs. Furthermore, you may structure your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop photo editing app for creating an instagram theme

Photoshop is probably the most well-known picture modifying software program, and it really works particularly effectively for creating Instagram themes. In case you have the capability to drag out all of the stops and tweak each element, Photoshop will get the job executed. Not solely are the modifying, filter, and adjustment choices just about limitless, Photoshop is nice for batch processing the identical edits throughout a number of pictures in a matter of seconds. You’ll additionally optimize your workflow through the use of photoshop to edit the composition, alter the background, and take away any undesirable elements of a picture with out switching to a different modifying software program so as to add your filter. With Photoshop, you’ve gotten full management over your theme which suggests you received’t have to fret about your profile trying precisely like another person’s.

1. Transition

In the event you aren’t set on one particular Instagram theme, contemplate the transition theme. With this aesthetic, you may experiment with merging colours each couple of pictures. For instance, you would begin with a black theme and embody beige accents in each picture. From there, steadily introduce the subsequent colour, on this case, blue. Ultimately, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues attention-grabbing with out straying from a cohesive feel and look.

Transition Instagram Theme Example

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2. Black and White

A refined black and white theme is an efficient option to evoke a way of sophistication. The dearth of colour attracts you into the picture’s foremost topic and suggests a timeless aspect to what you are promoting. @Lisedesmet’s black and white feed, as an example, focuses the consumer’s gaze on the picture’s topic, just like the black sneakers or white balloon.

Black and white Instagram Theme Example

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3. Brilliant Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s in all probability no higher method than to create a feed stuffed with vibrant colours. Brilliant colours are attention-grabbing and lighthearted, which may very well be splendid for attracting a youthful viewers. @Aww.sam’s feed, as an example, showcases somebody who would not take herself too critically.

Bright Colors Instagram Theme Example

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4. Minimalist

For an artsier edge, contemplate taking a minimalist method to your feed, like @emwng does. The pictures are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

Minimalist Instagram Theme Example

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5. One Coloration

One of many best methods to choose a theme to your feed is to decide on one colour and persist with it — this will help steer your inventive course, and appears clear and cohesive from afar. It is significantly interesting in the event you select an aesthetically pleasing and calm colour, just like the comfortable pink used within the well-liked hashtag #blackwomeninpink.

One Color Instagram Theme Example

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6. Two Colours

In the event you’re curious about making a extremely cohesive feed however do not wish to persist with the one-color theme, contemplate making an attempt two. Two colours will help your feed look organized and clear — plus, in the event you select branded colours, it will probably aid you create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy appear to be the one proven in @Dreaming_outloud’s profile.

Two Color Instagram Theme Example

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7. Pastels

Much like the one-color concept, it may be helpful to decide on one colour palette to your feed, like @creativekipi’s use of pastels. Pastels, specifically, usually used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re charming and sudden.

Pastels Instagram Theme Example

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is potential to focus your feed on one singular object or concept — like beach-related objects and actions in Florida. In the event you’re aiming to showcase your creativity or images abilities, it may very well be compelling to create a feed the place every put up follows one theme.

One Subject Instagram Theme Example

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9. Puzzle

Making a puzzle out of your feed is difficult and takes some planning, however can reap huge rewards when it comes to uniqueness and interesting an viewers. @Juniperoats’ posts, as an example, take advantage of sense while you have a look at it from the feed, moderately than particular person posts. It is onerous to not be each impressed and enthralled by the ultimate consequence, and in the event you put up puzzle piece photos individually, you may evoke critical curiosity out of your followers.

Puzzle Instagram Theme Example

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10. Distinctive Angles

Displaying on a regular basis objects and actions from sudden angles is bound to attract consideration to your Instagram feed. Much like the way in which traces create a theme, angles use course to create curiosity. Taking a picture of various topics from related angles can unite even probably the most unusual photographs right into a constant theme.

Unique Angles Instagram Theme Example

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11. Textual content Solely

An image is value a thousand phrases, however what number of photos is a well-designed quote value? Assured Girl Co. breaks the rules of Instagram that say pictures ought to have a face in them to get the most effective engagement. Not so with this Instagram theme.

The intense colours and highlighted textual content make this structure aesthetically pleasing each within the Instagram grid format and as a one-off put up on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

Text Only Instagram Theme Example

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12. Checkerboard

In the event you’re not an enormous fan of horizontal or vertical traces, you would possibly strive a checkerboard theme. Much like horizontal traces, this theme means that you can alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

Checkerboard Instagram Theme Example

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it positively units your feed aside from everybody else’s. @Beautifulandyummy, as an example, makes use of black borders to attract consideration to her pictures, and the completed feed appears each polished and complex. This theme will probably be extra profitable in the event you’re aiming to promote style merchandise or wish to evoke an edgier really feel to your model.

Black or White Borders Instagram Theme Example

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14. Similar Filter

In the event you desire uniformity, you may in all probability like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each put up. From shut up, this does not make a lot distinction in your pictures, however from afar, it positively makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and style appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

Same Filter Instagram Theme Example

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15. Flatlays

In case your major objective with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient technique to inform a narrative just by arranging objects in a picture a sure method and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme appears contemporary and trendy.

Flatlays Instagram Theme Example

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16. Classic

If it aligns together with your model, classic is a inventive and putting aesthetic that appears each artsy and laid-back. And, whereas “classic” would possibly sound a bit bit obscure, it is simple to conjure. Merely strive a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party modifying instrument to discover a comfortable, hazy filter that makes your photographs appear to be they had been taken from an previous polaroid digital camera.

Vintage Instagram Theme Example

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17. Repetition

In @girleatworld’s Instagram account, you may depend on one factor to stay constant all through her feed: she’s at all times holding up meals in her hand. This sort of repetition appears clear and interesting, and as a follower, it means I at all times acknowledge one among her posts as I am scrolling by my very own feed. Think about the way you would possibly evoke related repetition in your individual posts to create a model picture all your individual.

Repetition Instagram Theme Example

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two totally different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

Mix and Match Horizontal and Vertical Borders Instagram Theme Example

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In the event you’re a author or content material creator, you would possibly contemplate creating a complete feed of quotes, like @thegoodquote feed, which showcases quotes on totally different mediums, starting from paperback books to Tweets. Think about typing your quotes and altering up the colour of the background, or handwriting your quotes and inserting them close to attention-grabbing objects like flowers or a espresso mug.

Quotes Instagram Theme Example

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20. Darkish Colours

@JackHarding‘s nature photographs are nothing wanting spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, contemplate desaturating your content material and utilizing filters with cooler colours, like greens and blues, moderately than heat ones. The ensuing feed appears clear, modern, {and professional}.
Dark Colors Instagram Theme Example

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21. Rainbow

One technique to introduce colour into your feed? Strive making a rainbow by slowly progressing your posts by the colours of the rainbow, beginning at pink and ending at purple (after which, beginning once more). The ensuing feed is beautiful.

Rainbow Instagram Theme Example

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22. Doodle

Most individuals on Instagram persist with photographs and filters, so to face out, you would possibly contemplate including drawings or cartoon doodles on prime of (or changing) common picture posts. This can be a good concept in the event you’re an artist or an internet designer and wish to draw consideration to your creative skills — plus, it is certain to get a smile out of your followers, like these lovely doodles proven under by @josie.doodles.

Doodle Instagram Theme Example

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23. Content material Parts

Related parts in your photographs can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually convey the feed collectively. Fairly than every picture showing as a separate room, all of them mix to create a easy structure that shows The Container Retailer’s merchandise in a method that feels pure to the viewer.
Content Elements Instagram Theme Example

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24. Structural Strains

One thing about this Instagram feed feels totally different, doesn’t it? Apart from the content material specializing in skyscrapers, the traces of the buildings in every picture flip this structure into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you may nonetheless implement a theme like this by on the lookout for straight or curved traces within the photographs your seize. The important thing to creating crisp traces from the topics in your photographs is to snap them in nice lighting and find symmetry within the picture wherever potential.

Structural Lines Instagram Theme Example

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25. Horizontal Strains

In case your model does effectively with aligning images with content material, you would possibly contemplate organizing your posts in a considerate method — as an example, creating both horizontal or vertical traces, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.makeup employs this tactic, and her feed appears clear and intriguing consequently.

Horizontal Lines Instagram Theme Example

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The right way to Create an Instagram Theme

1. Select a constant colour palette.

One main issue of any Instagram theme is consistency. As an illustration, you would not wish to commonly change your theme from black-and-white to rainbow — this might confuse your followers and injury your model picture. After all, a whole company rebrand would possibly require you to shift your Instagram technique, however for probably the most half, you wish to keep according to the sorts of visible content material you put up on Instagram.

Because of this, you may want to decide on a colour palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, as an example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, perhaps you select one of many themes listed above, corresponding to black-and-white. Regardless of the case, to create an Instagram theme, it is vital you stick to some colours all through all your content material.

2. Use the identical filter for every put up, or edit every put up equally.

As famous above, consistency is a essential aspect in any Instagram theme, so you may wish to discover your favourite one or two filters and use them for every of your posts. You should use Instagram’s built-in filters, or strive an editing app like VSCO or Snapseed. Alternatively, in the event you’re going for a minimalist look, you would possibly skip filters completely and easily use a couple of modifying options, like distinction and publicity.

No matter you select, although, you may wish to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far prematurely.

It is important that you just plan your Instagram posts forward of time for a couple of totally different causes, together with guaranteeing you put up a great number of content material and that you just put up it throughout a good time of day.

Moreover, when creating an Instagram theme, you may have to plan posts prematurely to determine how they match collectively — like puzzle items, your particular person items of content material want to bolster your theme as a complete. To plan posts far prematurely and visualize how they reinforce your theme, you may wish to use a visible Instagram planner like Later or Planoly. Better of all, you need to use these apps to preview your feed and guarantee your theme is trying the way in which you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you may’t get pleasure from for the lengthy haul.

In center college, I usually appreciated to vary my “look” — someday I aimed for preppy, and the subsequent I selected a extra athletic look. After all, as I bought older, I started to grasp what type I may stick to for the lengthy haul and began searching for garments that match my genuine type so I wasn’t always buying new garments and getting sick of them a couple of weeks later.

Equally, you do not wish to select an Instagram theme you may’t reside with for a very long time. Your Instagram theme needs to be an correct reflection of your model, and if it is not, it in all probability will not final. Simply because rainbow colours sound attention-grabbing on the get-go does not imply it is a good match to your firm’s social media aesthetic as a complete.

When doubtful, select a extra easy theme that gives you the chance to get inventive and experiment with out straying too far off-theme.

The right way to Use an Instagram Theme on Your Profile

1. Select what photographs you wish to put up earlier than selecting your theme.

If you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, kinds, angles — the alternatives are limitless. However it’s essential to take into account that this stuff received’t make your theme stand out. The content material remains to be the star of the present. If the photographs aren’t balanced on the feed, your theme will appear to be a photo dump that occurs to have the identical filter on it.

To curate the proper Instagram theme, select what photographs you propose to put up earlier than selecting a theme. I extremely suggest laying these photographs out in a nine-square grid as effectively so you may see how the photographs mix collectively.

2. Don’t neglect the captions.

Positive, nobody goes to see the captions of your Instagram photographs after they’re your theme within the grid-view, however they’ll see them while you put up every picture individually. There can be occasions when a picture you put up could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, this stuff won’t be so attention-grabbing, however a considerate caption that ties the picture to your general theme will help maintain your followers engaged after they would possibly in any other case take a look at and maintain scrolling previous your profile.

In the event you’re having a little bit of author’s block, take a look at these 201 Instagram captions for each sort of put up.

3. Change up your theme with colour blocks.

Earlier, we talked about selecting a theme that you may decide to for the lengthy haul. However there’s an exception to that rule — color transitions. A number of the finest themes aren’t primarily based on a particular colour in any respect. Fairly than utilizing the identical colour palette all through the Instagram feed, you may have colours mix into each other with every picture. This manner, you may embody a bigger number of photographs with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising is greater than numbers. As probably the most visible social media platform at the moment, what you put up and the way it appears straight impacts engagement, followers, and the way your model reveals up on-line. A cohesive Instagram theme will help your model convey a worth proposition, promote a product, or execute a marketing campaign. Colours and filters make lovely themes, however there are a number of extra methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s be aware: This put up was initially revealed in August 2018 and has been up to date for comprehensiveness.

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