21 of the Greatest Touchdown Web page Design Examples You Must See in 2022


How do you persuade guests your web site is value their time? There are such a lot of components that a top-notch landing page wants, and making these components the “greatest” they are often typically is determined by what your touchdown web page objectives are.

In case you’re seeking to up your landing page game, it is useful to know what goes into an important one. We’ve compiled an inventory of touchdown pages we love so you may see these spectacular designs in motion and implement their techniques into your personal touchdown pages.

Soar to the kind of touchdown web page you need to see under:

Sign-Up Landing Page Examples

Ebook Landing Page Examples

Landing Page Ideas

Signal-Up Touchdown Pages

1. Shopify

Shopify sign up landing page example

Like lots of the different touchdown pages on this put up, Shopify’s trial touchdown web page for sellers retains it easy. It’s not too text-heavy, however nonetheless manages to steer customers by noting a number of key factors about its top-notch product. Guests come away figuring out that Shopify is an all-in-one platform that’s simple to make use of and trusted by many.

Why This Touchdown Web page Works:

  • Clear Interface: The user-oriented headline is just some phrases, for instance, and the web page depends on easy graphics and brief paragraphs to speak the trial’s particulars and advantages.
  • Concise CTA: There are just a few fields you could fill out earlier than you get began. All of this makes it simpler so that you can shortly get began promoting on-line with their software.

What May Be Improved:

  • Emphasize Safety: The final column states that the platform is protected, however doesn’t clarify why. As an alternative, it mentions that over 1,000,000 companies use it. A number of phrases that talk to web site safety would enhance this part because the variety of distributors is already said on the high of the web page. Moreover, it could remove friction for guests with safety issues.

2. Great Jones

Great Jones landing page example

Many people have been doing much more cooking through the pandemic and seeking to improve our gear. Nice Jones affords up a touchdown web page that’s as stunning as its Dutch Ovens. It’s very aspirational and faucets into all of our superb kitchen desires.

Why This Touchdown Web page Works:

  • Use of Coloration: Nice Jones’ web site is colourful identical to its cookware. Using daring colours shortly attracts guests in and makes the cookware stand out.
  • Distinguished CTA: You may’t miss this big yellow CTA and daring font $100 Off coupon. Who wouldn’t need $100 off these beautiful pots?

What May Be Improved:

  • Rollover Descriptions: With so many pans and utensils pictured without delay, it could be nice if customers had the flexibility to view the title of the merchandise. That means they might discover it simpler on the positioning after they’re prepared to purchase.

3. Muzzle

Muzzle sign-up landing page with yellow download button

Muzzle, a Mac app that silences on-screen notifications, totally embraces this present do not inform mentality on their in any other case minimal touchdown web page. Touchdown pages assist customers determine whether or not or not your services or products is definitely value their valuable time and power. What higher approach to clearly and straightforwardly talk your worth proposition than by confronting guests with the very drawback your app solves?

Why This Touchdown Web page Works:

  • Present Slightly Than Inform: Guests to the web page are greeted with a rapid-fire onslaught of embarrassing notifications within the higher left of the display. Not solely is the animation hilarious, it additionally manages to compellingly convey the app’s usefulness with out prolonged descriptions.
  • Cohesive Visible Expertise: Even the textual content on the web page is a muted grey colour, mirroring the perform of the product.

What May Be Improved:

  • May Be Troublesome to Learn: Whereas the sunshine grey textual content on white background is nice at mimicking the product’s perform, it might be more durable to learn for some.

4. DoorDash

DoorDash landing page example

Takeout fanatics are little question conversant in DoorDash, the app that allows you to order meals from a wide range of eating places out of your cellphone. Properly, as a substitute of consumers, this touchdown web page is geared in the direction of recruiting Dashers who make the deliveries.

Why This Touchdown Web page Works:

  • Emphasizes Dasher Autonomy: This touchdown web page actually performs up that Dashers are unbiased and free to work when they need.
  • Highlights Potential Earnings: Whereas there’s no approach to show these earnings are typical, they’re definitely engaging for anybody who needs to make additional money on the aspect.

What May Be Improved:

  • Benefit Over Opponents: DoorDash just isn’t the one supply recreation on the town. They may spotlight what units them aside from a competitor like UberEats.

5. Wise

Wise sign-up landing page with CTAs for sending money, receiving money, and debit card

Clever lets you ship or obtain cash in numerous currencies and international locations, and its touchdown web page separates prospects into two classes of both Enterprise or Private so you are not distracted by choices that do not apply to you. There’s even a brief video to indicate guests how the service works earlier than they struggle it. Since they’re coping with cash, it’s essential to get the shopper expertise proper the primary time.

Why This Touchdown Web page Works:

  • Highlights Security: The safety data is out entrance and heart on this web page, serving to to ease any hesitancy a possible buyer may need and assures them that Clever is a protected service to make use of to ship cash and obtain .
  • Emphasizes Worth: In a number of locations on the web page, in each textual content and video, Clever reiterates that it is cheaper than transferring cash by means of a conventional financial institution.

What May Be Improved:

  • Interface is a Little Busy: Whereas it’s nice that prospects have entry to a wealth of details about the service, there’s so much happening. There’s video, menus that seem if you scroll and a number of buttons — all inside the high half of the web page.

6. Airbnb

Airbnb Landing PageTo assist convert guests into hosts, Airbnb affords some engaging personalization: an estimated weekly common earnings projection primarily based in your location and residential dimension. You may enter extra details about your potential lodging into the fields to get an much more custom-made estimation.

Airbnb 2nd landing page exampleIn case you go to the web page already satisfied, the clear call-to-action on the high of the web page makes it simple to transform on the spot.

Why This Touchdown Web page Works:

  • Personalization: Airbnb exhibits you proper firstly what you would probably earn primarily based in your space and the dimensions of your private home. That is helpful for potential new hosts who should be determining how a lot they need to cost and what they’ll anticipate to earn.
  • Leverages Group: Additional down on the web page, these inquisitive about internet hosting have the choice to contact a seasoned Superhost to reply any questions they might have.

What May Be Improved:

  • Nothing: The web page is obvious, concise, reassures potential hosts Airbnb is protected to make use of, and affords a personalised expertise.

7. Wag!

Wag landing sign up page example

Wag! is a service that connects canine homeowners with canine walkers and sitters. This web page will get proper to the purpose with a big font encouraging prospects to hitch, and places the sign-up type prominently on the appropriate half of the web page. The inexperienced background colour makes the white font and different components on the web page pop. The addition of a QR code on the shape can be a pleasant contact, enabling guests to scan it, shortly obtain the app, and sign-up.

Why This Touchdown Web page Works:

  • Environment friendly Kind: Leaving the shape discipline open on the web page means guests don’t even need to click on on a CTA to entry it. The QR code additional expedites the method.
  • Emphasizes Credibility: Together with caretaker pictures and that greater than 351,000 caretakers at present use the service nationwide makes Wag extra reliable.

What May Be Improved:

  • It’s Not Compelling: In contrast to DoorDash talked about earlier, Wag! makes no point out of why individuals ought to be a part of. What are the perks? Are the hours versatile?

8. Wistia

Wistia Landing Page Example

Proper off the bat, you discover the blue background with the pop of pink within the type of a “Attempt free of charge” button. The web page will get proper into the motion with a video showcasing all of the cool content material you may create. In case you’re having doubts, you may all the time scroll under to learn testimonials from a few of Wistia’s 375,000 glad prospects.

Why This Touchdown Web page Works:

  • Ease of Use: The shape itself permits customers to shortly fill it out by linking to their Google account. Doing so permits the autofill characteristic, which cuts down on friction for the consumer.
  • Capitalizes on Visuals: As a video host, Wista does an important job of showcasing its capabilities utilizing a wide range of mediums. There’s colourful graphics, movies and even a hyperlink to advertising and marketing targeted cartoons.

What May Be Improved:

  • Embody an FAQ: Testimonials are nice, however typically prospects have a number of issues that could possibly be answered shortly with an FAQ part. That means they’ll determine whether or not or not to enroll with out having to depart the web page to seek for solutions.

9. Webflow

Webflow Landing Page ExampleWebflow, a design software for net builders, packs plenty of data into only one GIF. As with Muzzle, Webflow additionally will get proper to the purpose and demonstrates what their software can do, moderately than simply speaking about it. The animated GIF is seen in the identical body on the web site, so customers can see how the product works and join with out scrolling.

Why This Touchdown Web page Works:

  • Present Slightly Than Inform: Having the ability to view Webflow’s software in motion offers potential prospects a transparent concept of not solely what it does, however how their consumer expertise will probably be.
  • Removes Danger: In a number of locations on the touchdown web page, guests are reminded that the service is free. There’s no trial to join. They’ll construct their web site free of charge and determine whether or not or not to join a plan after they’re able to launch.

What May Be Improved:

  • Nothing: This touchdown web page is the proper steadiness of data, usability, and visuals.

10. Talkspace

Talkspace Landing page example

Talkspace, a web-based remedy service, actually focuses on trustworthiness with this touchdown web page. All the data on this web page emphasizes that prospects may have entry to licensed therapists, and drives residence that the service is safe and confidential. It’s an effective way to reassure those that could also be hesitant to take part. Using shapes can be a intelligent concept. Pages are sometimes crammed with squares and bins, so placing the CTA inside a big circle instantly attracts the viewer in. General, the format is clear, inviting, and informative.

Why This Touchdown Web page Works:

  • Builds Belief: The concentrate on buyer safety works of their favor, particularly noting that they’re HIPPA compliant.
  • Gives Worth: Along with offering particulars about how Talkspace works, this web page additionally offers a number of psychological well being sources and articles.

What May Be Improved:

Nothing: This web page has an important consumer interface and serves as an important start line for psychological well being sources.

Book Touchdown Pages

11. Nauto


Nauto, an information platform for self-driving automobiles, helps make autonomous driving safer for corporations who handle fleets of self-driving automobiles. Naturally, its prospects would wish every kind of data to promote them on this platform. Nauto has it, packaged right into a super-simple book whose touchdown web page offers you each a short contact type and a few preview statistics to show why this useful resource is so essential.

On the high of the web page, proven above, a heat photograph of a automobile’s exterior r hugs the lead-capture form. The inexperienced “Obtain Now” button may’ve even been on objective (on the highway, inexperienced means go, in spite of everything).

Scroll down, and you may see one other “Get the eBook” CTA to remind customers what’s ready for them. You will additionally see three jarring statistics about automobile accidents to entice customers to study extra. Test it out under.


Why This Touchdown Web page Works:

  • Simplicity: There’s no distractions on this touchdown web page, which is ideal given the corporate’s concentrate on protected, self-driving automobiles.
  • Nice Use of Comparability: Additional down the web page, Nauto affords up aspect by aspect footage of a distracted driver vs. a self-driving automobile. It’s a superb approach to drive the purpose residence that A.I. is a safer wager.

What May Be Improved:

  • Graphics: The nice and cozy photograph on the high is basically troublesome to see. Barely extra definition would have helped guests simply acknowledge the picture as automobiles.

12. Industrial Strength Marketing


Proper off the bat, this touchdown web page pulls me in with a compelling, punchy header: “Do not Make Me Zoom.” It immediately speaks to a typical expertise most of us have had after we’re searching on our telephones or tablets — and it is slightly sassy, too.

However that is not the one factor protecting me on this touchdown web page. Discover how the colour purple is strategically positioned: It is proper on the high and backside of the shape, drawing you even nearer to the conversion occasion.



Plus, this design is meta in addition: It appears and works nice on cell, too (pictured above) Remember the fact that plenty of guests will probably be accessing your touchdown pages on their smartphones or tablets, and if the design of your web site would not work effectively for them, they may quit and depart your web page.

The parents at Industrial Power Advertising and marketing made the fonts and type discipline sufficiently big in order that guests do not need to pinch-to-zoom to learn and work together with the content material, for instance.

Why This Touchdown Web page Works:

  • Voice: The language is punchy and relatable, shortly drawing the reader in.
  • Minimalist: The black and white colour scheme with just some pops of purple actually make the join sheet stand out. Moreover the minimalist design works fantastically on cell and desktop, no pinching required.

What May Be Improved:

Nothing: Each the cell and desktop variations illustrate the proper execution of a

13. Inbound Emotion

Inbound Emotion Spanish language landing page example

Even if you happen to do not communicate Spanish, you may nonetheless recognize the conversion capabilities of this HubSpot accomplice web site. My favourite characteristic of the web page? The shape stays in a hard and fast, distinguished place as you scroll by means of the positioning. I additionally love the easy format and heat colours.

Why This Touchdown Web page Works:

  • Mounted Kind: Accessing the shape whereas scrolling offers a greater consumer expertise. No have to scroll again as much as the highest of the web page to search out it.
  • Easy Interface: The format is straightforward, however efficient. Using solely two shades of orange give a monochrome really feel and retains the concentrate on the advantages of the book.

What May Be Improved:

  • Make the Kind Transient: There have been six gadgets to fill out, not together with the verify bins choice on the finish. Longer kinds could possibly be a turnoff for some guests.

14. IMPACT Branding & Design

Impact Branding landing page example with creative CTA

Full disclosure: IMPACT is a HubSpot partner — however that is not why they’re included right here. IMPACT’s touchdown pages have lengthy been a supply of design inspiration. I like the easy format of the web page, from the massive headline copy and detailed featured picture, to the define that surrounds the shape, to the colours and fonts which might be very pleasing to the attention.

The free information IMPACT is providing for obtain right here additionally would not emphasize the obtain itself within the blue button that lets you submit your filled-out type. Slightly, IMPACT is inviting you to “generate extra conversions” — placing the concentrate on what you stand to realize on account of studying the information.

Why This Touchdown Web page Works:

  • Intelligent Messaging: You’re not downloading an book, you are studying the best way to “generate extra conversations.” This rephrasing is way extra engaging than merely placing a daily obtain button.
  • Easy Use of Coloration and Fonts: The blue tones work very well on this touchdown web page, giving it selection whereas protecting the look cohesive. Since there’s plenty of textual content on the web page, a easy font is ideal.

What May Be Improved:

  • Nothing: This web page encourages downloads in a intelligent means utilizing a easy format and colours.

Touchdown Pages to Be taught Extra

15. Unbounce

Unbounce Landing Page Example

It is no shock Unbounce made this checklist —they’ve truly written the book on creating high-converting landing pages. Though there are many wonderful issues about this touchdown web page, the 2 that I completely love are: the a number of methods to entry the course, and extra industry-specific report choices. Unbounce is basically expert at offering guests the data they want, but in addition what they didn’t know they wanted till they landed on the positioning.

Why This Touchdown Web page Works:

  • Provides Guests Choices: In the case of accessing the course, customers can both click on the principle button above the higher half of the web page, or in the event that they’ve been scrolling, click on on the course from the sidebar on the left. Eliminating the necessity to scroll again as much as the highest of the web page.
  • Generally Extra is Extra: Along with the course, Unbounce offers guests with industry-specific studies and solutions to different touchdown page-related matters. Offering much more helpful data units Unbounce up as a trusted authority of their discipline.

What May Be Improved:

  • Descriptions: The course affords a number of modules and it could be useful if some supplied a short description. The sidebar menu affords a course checklist, however a brief sentence summarizing what guests can anticipate to study could be useful.

16. Bills.com


Usually, individuals assume touchdown pages are static pages in your web site. However with the appropriate instruments, you may make them interactive and personalised.

Take the instance above from Payments.com. To see if you happen to’d profit from their session, you reply three questions earlier than you might be proven a type.

Then, you reply two extra questions, just like the one under:


And this is the ultimate touchdown web page type the place you fill out your data:


I am undecided how the algorithm works (or if there’s one in any respect), however whereas I used to be filling it out, I had some nervousness about not qualifying. As soon as I came upon I did, I used to be excited to fill out the shape, which I am positive most people who find themselves in debt and utilizing this software are. By making this supply appear extra unique earlier than the shape appeared on the touchdown web page, I might wager that Payments.com elevated conversions fairly considerably.

Why This Touchdown Web page Works:

  • Exclusivity: Everybody likes to really feel particular, which is why exclusivity works so effectively. The web page gives the look that the supply isn’t given to simply anybody, it’s important to qualify first.
  • Interactivity: Anytime you may get customers to work together with the web page, even when it’s one thing so simple as utilizing a type with a sliding bar query.

What May Be Improved:

  • Extra Coloration: Whereas the positioning is geared to not so enjoyable matters like payments and debt, it doesn’t imply it needs to be boring. The grey leaves a lot to be desired.

17. Zillow

Zillow Landing Page Example

Zillow did one thing similar to Payments.com with their touchdown web page. It begins with a easy type asking for “your private home tackle” ( sounds creepy, however don’t fear. This manner discipline is about on high of a hero picture that includes a quaint residence at nightfall adopted by a useful FAQ part.

In fact, the tackle itself will not be sufficient to get a real appraisal worth of a house. It simply denotes the house’s neighborhood. It’s a bit like taking part in The Worth is Proper. You may guess how a lot houses within the space are value after which kind in an tackle to see how shut you bought. If you wish to study extra information a few property, Zillow then prompts customers to sign-up to proceed.

Zestimate landing page exampleWhen you hand over your electronic mail, you’ll have entry to extra information like comparable houses within the space, mortgage instruments, and the estimated web income must you determine to promote.

Why This Touchdown Web page Works:

  • Video games are Enjoyable: Anytime you may make filling out a type really feel like a recreation, it’s a win.
  • Establishes Authority on the Matter: Zillow has entry to a lot housing and neighborhood information, it’s no surprise they’re one of many high residence search websites within the nation.

What May Be Improved:

  • Nothing: The Zestimate web page is straightforward, however efficient. These with issues about what a Zestimate is and the way it’s calculated have easy accessibility to the homebuying FAQ on the second half of the web page.

18. Landbot

Landbot Landing Page Example

Landbot, a service that creates chatbot-based touchdown pages, places their very own product entrance and heart on their chat-fueled touchdown web page. Guests are greeted by a pleasant bot —full with emojis and GIFs —who encourages them to supply data in a conversational format as a substitute of by way of a conventional type.

Why This Touchdown Web page Works:

  • It’s Enjoyable: From the intense colours to the GIFs, this web page retains guests engaged and entertained.
  • Present, Not Inform: By having the chatbot proper on the web page, doing its factor, potential prospects can see precisely what they’re getting. The entire expertise simulates what it’s like to make use of Landbot’s product.

What May Be Improved:

  • Nothing: Landbot’s use of a reside demo, testimonials, highlighted integration options and detailed breakdown of how the product works leaves new prospects prepared to enroll at first look.

19. Webprofits

Webprofits landing page example

Like Industrial Power Advertising and marketing talked about earlier, Webprofits additionally makes nice use of a predominantly black, white and purple colour scheme. The result’s a clear format that makes nice use of the pops of colour on the web page. It’s a testomony to the group’s experience in digital advertising and marketing and UX design.

The rollover description characteristic all through the “What We Do” part, whereas black and white, makes use of motion to attract the reader’s consideration to the content material. Every part adjustments colour and rolls down like a shade to disclose extra in depth options.

Webprofits landing page example

Additionally they make it simple so that you can determine what Webprofits truly does. The remainder of the web page affords detailed details about what you may get if you give over your data. Plus, it consists of strategic CTAs all through, like “Get in Contact”

Why This Touchdown Web page Works:

  • Informative, However Not Overwhelming: There’s plenty of data and textual content on this web page, however the usage of well-placed graphics and movies assist break issues up.
  • A number of CTAs: Putting the identical CTA all through the web page makes it so guests don’t need to scroll all the best way to the highest to “Get in Contact.”

What May Be Improved:

  • Nothing: Webprofit makes nice use of the lengthy touchdown web page format, packing in all of the pertinent data guests would wish in a single place with a visually interesting expertise.

20. Native Poppy

Native Poppy Landing Page example

Generally, you have simply bought to cease and admire a touchdown web page for being stunning. Utilizing high-resolution images and many white house, Native Poppy’s touchdown web page is a pleasure to have a look at.

Apart from its magnificence, the web page has some nice components: a transparent and delightfully pink CTA, an informative “How It Works” part, plus an FAQ on the backside. Better of all, it performs with language, ditching the phrase “turn into a subscriber” for “turn into a wild flower.” I don’t find out about you, however I’d a lot moderately be a “wild flower” over a subscriber any day.

Why This Touchdown Web page Works:

  • Captures Model Voice: The format of Wild Poppy mirrors the whimsical vibe of the model. From the pictures, font alternative, and “wild flower” subscription, all of the messaging works in concord.
  • Persuasive: By highlighting all of the perks and reductions of being a part of the subscription program, it entices prospects to hitch.

What May Be Improved:

  • Kind Visibility: Whereas there are a number of CTAs, it could have been good to have the shape fields on the web page for quicker sign-up, or as a pop up after clicking, as a substitute of getting to click on the CTA after which be taken to a different sequence of prompts.

21. Conversion Lab

Conversion Lab Landing Page example

Whereas I would not sometimes embody an instance of a homepage with a type on it in a put up about touchdown pages, this web site is particular. The homepage is all the web site — the navigation hyperlinks simply take you to the data under.

Once you click on “Get My Free Seek the advice of,” all the web page darkens to focus on the shape. See what it appears like earlier than you click on within the photograph above.

And, if you click on that CTA, try how the shape seems:

Conversion Lab landing page example CTA

It’s an analogous perform when clicking on any of the headings on the web page. As an alternative of taking you to a special web page, it merely jumps to the corresponding part on the homepage.

I like how you do not have to depart the web page to fill out the shape, or view any of the options, making a seamless consumer expertise.

Why This Touchdown Web page Works:

  • Artistic: Having a homepage that additionally capabilities as numerous touchdown pages makes Conversion Lab distinctive. Better of all, it nonetheless offers a pleasing consumer expertise.
  • Organized Format: Regardless of having the homepage and touchdown pages as one, the web page doesn’t really feel cluttered or busy in any respect.

What May Be Improved:

  • Kind Placement: It could be good if the shape possibly opened up on one aspect so guests may nonetheless learn the content material on the remainder of the web page.

Touchdown Web page Concepts

A well-optimized touchdown web page can rework prospects into leads by gathering data that may show you how to higher perceive, market to, and delight guests. Since touchdown pages are essential for conversions, it is essential to ensure they’re effectively planned, designed, and executed.

Right here are some things to remember when creating touchdown pages:

  • Interesting aesthetics: Giving your touchdown web page colour and a clear UI can solely assist. Guests will need to study extra about your merchandise and see proof of the worth you are providing. Check out #18 on our checklist — Landbot for an important instance of a shocking net web page.
  • Much less is extra: Let the supply or pictures do a lot of the speaking, however make sure to embody any and all descriptive headlines and supporting textual content to make your touchdown web page clear and compelling. This goes for almost all of the parts on the web page: strive white house, easy copy, and shorter kinds.
  • Preserve guests on the web page: By removing the main navigation or any distracting backlinks, it is much less seemingly there will probably be any lead generation friction that would trigger guests to desert your web page.
  • Social Sharing: A easy means of getting guests to interact together with your touchdown web page is together with social media sharing buttons in order that they’ll unfold your content material to their social followings. In any case, prospects are the middle of your marketing flywheel.
  • A/B testing: Touchdown pages are essential to get proper, and since shopper psychology can typically be stunning, it is all the time higher to experiment with completely different variations of your pages to see which has the best conversion fee (CVR). Check the positioning of the supply, sorts of CTAs, and even the colour scheme.
  • Name-To-Motion: The CTA is the place the meat of the touchdown web page is, or the tipping level the place prospects turn into contacts. CTAs may ask guests to subscribe, obtain, fill out a type, share on social media, and extra — however, total, CTAs are obligatory for getting your audiences extra engaged together with your providing. To generate leads, CTAs must be daring and attention-grabbing, however most significantly, they should successfully talk worth.

Creating Touchdown Pages That Shine

Touchdown pages support in rising your buyer base and rising conversions. Create a web page that delights prospects with a consumer interface so nice, they proceed to come back again for extra.

This text was initially revealed April 2, 2020 and has been up to date for comprehensiveness.

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