Ever puzzled which search queries drive essentially the most income for Google? It seems that iPhone, insurance coverage and low-cost flight queries drove essentially the most income for Google within the U.S., at the least for one week in September 2018.
The listing of search phrases appeared on a closely redacted slide that was included in a PDF launched this week as a trial exhibit in the course of the ongoing U.S. vs. Google antitrust trial.
Why we care. We all know Google makes some huge cash (a modest $116.46 billion in 2018, when in comparison with the $224.47 billion Google made in 2022) and know which CPCs are costliest. However we’ve by no means identified which search phrases had been essentially the most profitable for Google as a result of Google has by no means earlier than revealed this info.
The 20 most worthwhile Google searches. The highest search phrases for the week of Sept. 22, 2018 within the U.S., ordered by income, had been:
- iPhone 8
- iPhone 8 plus
- auto insurance coverage
- automobile insurance coverage
- low-cost flights
- automobile insurance coverage quote
- direct television
- on-line faculties
- at&t
- hulu
- iPhone
- uber
- spectrum
- comcast
- xfinity
- insurance coverage quotes
- free credit score report
- low-cost automobile insurance coverage
- aarp
- lifelock
All different info was redacted on the slide – particularly:
- Income (how a lot Google made off every search time period).
- Queries (variety of).
- RPM (advert income per thousand impressions).
The slide. It seems in this PDF. Here’s a screenshot:
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In regards to the writer
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been enhancing and writing in regards to the newest developments and traits in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
