19 Steadily Requested Social Media Questions [ANSWERED]


What do a household BBQ and an expert networking occasion have in widespread? The truth that somebody goes to ask you, “How do I’m going viral?” or different social media questions, like, “Do you simply submit on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however generally these on the prime don’t all the time perceive particularly the way it works. Whether or not it’s the C suite you should convey up to the mark, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the most well-liked social media questions.

19 frequently asked social media questions

1. What is a social media manager and what do they do?

A social media manager is someone who manages social media for a brand or multiple brands.

A social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service.

Alongside their team, they social media managers also plan organic and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Typically social media managers are known as digital advertising and marketing managers, neighborhood managers, or model creators.

Massive corporations sometimes rent in-house social media employees, or depend on long-term company contracts. Small companies might solely have the price range to rent one full-time particular person, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs usually do all the things from technique to taking pictures movies and all the things in between. Or, they could outsource to freelance consultants in design, manufacturing, or writing to assist out.

2. How a lot does social media advertising and marketing price?

How a lot does a automobile price? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media advertising and marketing: You may spend lots or slightly. However, the quantity you spend isn’t a assure of how rapidly you’ll attain your objectives. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Operating tons of adverts or hiring an skilled company to handle your accounts can lead to quicker development. However, cash can’t substitute technique. Regardless of how a lot you spend money on social media advertising and marketing, you should know your target market, set measurable objectives, create a content strategy, take a look at several types of social media content material, and extra. You additionally want to know social media ROI to understand how a lot you’ll be able to spend on selling your services and products on social media and nonetheless make revenue.

Even in case you handle all the things in-house, you continue to have to cowl the expense of your time (or your staff’s), plus:

  • software program/instruments to provide and handle content material,
  • product or cost for influencer advertising and marketing campaigns,
  • adverts price.

Unsure what you have to be spending? We’ve got a information on tips on how to create a social media budget for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals notice working in social media is an actual job. As of 2021, 91% of companies with over 100 workers use social media advertising and marketing.


The general public expects most corporations to have a social media presence, so the full-time jobs to handle these accounts are very actual. In addition to working immediately for a corporation, social media managers also can work for businesses representing a number of purchasers, or freelance.

Content creators—who was once known as influencers—are additionally a type of social media managers, however they’re targeted on constructing their very own manufacturers as an alternative of an organization’s. This was once seen as a one-in-a-million shot at success however is turning into more and more extra widespread and financially viable because the creator economy continues to take off.

4. How do I get extra followers, particularly on a model new account?

Persistently submit high-quality, related content material your target market needs to see. Experiment usually to find which varieties of content material work greatest.

However how do you do this? Sticking to a targeted editorial calendar and usually repurposing content.

Within the meantime, in case you can’t stand looking at “0 followers” initially of a brand new account, and you’ve got the price range for it, contemplate operating adverts to usher in your first couple hundred followers.

In earlier years, cost-per-like campaigns had been low cost, however skyrocketed to an average of $0.52 per like in 2021. In 2022 and past, you will get a greater bang to your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that dangerous?

Sure. Don’t do it.

Want proof? We’ve run multiple experiments and the outcomes are clear: Shopping for followers damages your fame and might doubtlessly result in your account getting blacklisted. Some companies are outright scams, whereas others ship what they promise—hundreds of followers—however these followers aren’t actual, don’t remark or like, and so they don’t do something to extend the metrics that matter, like your engagement fee.

Wish to spend cash to spice up your followers in a legit means? Congrats, that’s known as promoting. Right here’s tips on how to get probably the most out of your social ad campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than only a few viral posts. There’s content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there may be an intoxicating fume. Not with a ten thousand particular person digital camera crew may you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt in another way about strolling into Mordor if he would’ve had a information equivalent to this one on one of the best social media trends to go viral.

7. Which social media platforms ought to I take advantage of?

The one appropriate reply is, “Not all of them.” You will be profitable with one social media channel, although preserve it to a max of three or 4 essential ones to give attention to. (Except you’ve received an enormous staff to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the types of content you wish to create

Whether or not you’re organising new enterprise accounts or auditing your efficiency, figuring out which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, we now have our free, in-depth Social Trends 2022 report with all of the demographics you should resolve the place to focus your time this yr.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion people use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% soar from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion monthly active users. Subsequent up is YouTube with 2.5 billion month-to-month lively customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the dad or mum firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers monthly. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create an excellent social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is restricted to your corporation. However one factor that is the identical throughout each profitable social media technique? Making all the things about serving your viewers.

Model new to growing a method, or wanting so as to add one thing new to your toolbox? Take a look at the next sources:

Need full steering on each side of making and optimizing your social technique? Attempt the Hootsuite Social Marketing course.

11. How do you calculate engagement fee?

Your engagement fee per submit is the share of your followers who interacted with that submit. Your total engagement fee is the common engagement every submit acquired throughout a selected time interval.

To calculate it, take the full variety of engagements in your submit and divide it by your whole follower depend.

(Engagements / Complete followers) x 100 = Engagement fee

Desire a shortcut? Attempt our free engagement rate calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Stories, engagement is also a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices range by platform however these are those most have in widespread.

12. What number of hashtags ought to I take advantage of?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per submit.

However do you have to use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can truly enhance your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, though they nonetheless enable as much as 30.

What about Fb, Twitter, and each different community? We’ve received you with a whole hashtag guide, together with tips on how to discover the correct ones for you.

13. How usually ought to I submit?

The “excellent” posting schedule adjustments as usually because the platforms change their algorithms (which is lots). What works proper now doubtless received’t in six months.

You don’t want to change your schedule each week, however you have to be switching issues up a minimum of as soon as 1 / 4 to see if posting kind of usually boosts your engagement. Your viewers’s habits—how usually they’re on-line—and preferences will decide how profitable your posting schedule is. It’s totally different for everybody.

Bear in mind: your schedule must be one thing you’ll be able to sustain with. Wish to submit 5 Reels every week however solely have time to make one? Be real looking when planning.

OK, however how usually do you have to actually submit proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified over time as platforms redesign their apps and feeds. Take a look at our full information to all present social media image sizes for 2022.

Right here’s a sneak peek of the most well-liked platforms and codecs:

social media image sizes 2022

15. What social media instruments do I want?

Technically, you don’t actually want something. You may handle your social media fully free of charge. However, having the next varieties of instruments will dramatically enhance your development and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die software must also can help you:

  • Visually plan content material and campaigns,
  • Collaborate along with your staff,
  • Optimize content material for every platform (e.g. tagging the correct @mentions, media dimension modifying),
  • Permit for bulk uploading and scheduling.

As you might have guessed, Hootsuite fills the invoice on all these. Take a look at how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Start your free trial. (You can cancel anytime.)

Content material creation

In the event you don’t have a staff supporting you, you’ll doubtless need assistance. A number of of our faves are Canva for graphics and ContentGems for content material curation. Plus, you’ll be able to join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to wish to monitor the way it performs to get an understanding of what your viewers likes and dislikes. A great social media analytics software (like Hootsuite!) will assist you monitor the info that issues throughout a number of social media accounts and networks, and generate complete stories to your staff and boss.

Hootsuite analytics reporting dashboard

Start your free trial. (You can cancel anytime.)

Study extra concerning the different types of social media management tools and tips on how to choose one of the best one to your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Test how your expertise measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you stability work and life?

Being a social media supervisor usually looks like a 24/7 duty, however due to expertise, you don’t should be “on” 24/7. Schedule content material upfront, put aside particular instances to answer DMs and feedback, and most significantly, use automation that can assist you take pleasure in your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Smart Moderation to scan for spam or inappropriate feedback when you’re away.

17. How do you reply to trolls?

How an organization handles destructive feedback relies upon lots on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a high quality line between guaranteeing you’re addressing all official buyer complaints and filtering out trolls who solely wish to waste your time. When unsure? Reply politely and professionally. It could not matter to the troll, however it is going to shield your fame along with your actual clients who’re watching.

18. Which social platforms do you will have the strongest presence on and the way did you develop them (to your work or private use)?

Properly, I can’t reply that for ya. However right here’s the place you wish to wow your interviewer with case research, percentages, and details. Positive, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What p.c improve was that year-over-year?

Information = outcomes, and outcomes are what corporations are hiring you for. Take the time to gather notable statistics out of your profession to display your capabilities.

19. We’re simply beginning out and wish to develop our following rapidly. What do you recommend we do first?

Reply: relationship constructing for cross-promotion and/or operating an influencer campaign. Have a price range? Run adverts.

Networking with different complementary companies is the quickest approach to develop a brand new, unknown account free of charge. The way you do that will range, however the important steps are:

  1. Determine potential companions (e.g. companies in your business/a associated business who aren’t opponents).
  2. Begin gradual: Observe them, go away considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to associate up.
  3. After you’ve constructed optimistic rapport along with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an electronic mail contact. Use LinkedIn to seek for the corporate’s social media or PR staff, or examine their web site.
  4. Ship a customized introduction—beginning with what a cross-promotion would do for them. Why ought to they wish to associate with you? What’s in it for them? Method all the things with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? Most likely cash. If your organization is extra established, a commerce or different promotional alternative may match as an alternative.
  6. In the event you don’t hear again, observe up.

Let Hootsuite assist you handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and adverts administration to take your development to the following stage. Attempt it free at this time.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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