18 Picture & Video Concepts to Spark Inspiration


Instagram is not only a go-to social community for people anymore. Many entrepreneurs have caught wind that it is a highly effective social community the place they should have some kind of presence.

Social media manager deciding what to post on instagram

The platform’s heavy emphasis on visible content material like images, movies, illustrations, and GIFs is changing into a vital manner for manufacturers to speak their story and message. Plus, it is a superb manner for companies to humanize their model, recruit future staff, showcase their merchandise and content material, and delight and interact prospects.

Try these 18 concepts for movies, images, and different content material you may put up on Instagram. (And for extra inspiration, check out our list of the best brands to follow on Instagram.)

18 Content material Concepts for Movies, GIFs & Photographs to Publish on Instagram

1. Behind-the-Scenes Content material

Instagram is a good platform for humanizing your model, and giving your viewers a sneak peek at what goes on behind the scenes is a method to do this. It is also a great way to point out followers what it is prefer to work there, which is nice in your recruiting efforts.

Here is an instance from the Boston Red Sox, displaying what batting observe seems like close-up (with a extremely cool, fish-eye shot).


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And here is one from a small arts and crafts retailer referred to as Cherry Tree Beads. We love how this one makes use of the hashtag #employeetakeover to share one of many faces behind the model, giving followers the prospect to get to know who’s on the within.

An Instagram post by Cherry Tree Beads showcasing one of their employees.

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Professional Tip: Posting candid images of your work setting may help humanize your enterprise and permit your prospects to attach together with your staff, which might translate into stronger model loyalty.

2. Person-generated Content material

A few of the finest images on manufacturers’ Instagram accounts are curated by followers and followers. (In actual fact, FedEx‘s Instagram feed is almost entirely made up of curated photos.)

Try the posts folks have tagged you in, and for those who love them, take into account reposting them to your followers. Not solely does it make the unique poster really feel good, but it surely additionally reveals everybody that you simply’re listening to your followers. Simply be certain the images you are reposting are high-quality and that you simply @-mention the unique poster in your caption.

Here is a reposted picture from ASOS. Be aware of how they write the caption: They write a wholly new caption, which features a tidbit on how their followers can get featured on their Instagram web page (by utilizing the hashtag #AsSeenOnMe). Then, they credit score the unique poster utilizing the digicam emoji and the poster’s username.


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To repost a photograph on Instagram, you may merely screenshot and crop it. You may also repost a photograph to your Instagram story by tapping the share icon beneath the put up you wish to repost and tapping “Add video to your story.”

3. Inspirational or Motivational Quotes

Some folks poke enjoyable on the variety of quotes on Instagram. However for those who put up them sparingly, they have a tendency to encourage your followers. If the put up speaks to your viewers, folks like to share it and tag their buddies within the feedback. Quotes are additionally an ideal alternative to share what your model stands for, whether or not it is non secular, inspiring, humorous, or one thing else.

To create a quote picture, you may wish to obtain an app that permits you to add a photograph and overlay it with textual content. Listed here are some good ones:

  • Canva: A free app that you need to use to create graphics with textual content overlays to share on social media.
  • Phonto: A free app that you need to use to overlay textual content on images with textual content resizing, alignment, and positioning instruments.
  • Snapseed: A free app with skilled photograph enhancing instruments that pairs fonts with totally different photograph filters.

You may also create a quote put up by your Instagram story. To create a quote put up in your Instagram story, merely add a picture out of your gallery to make use of as a background and add a textual content overlay of the quote.

Listed here are a couple of examples of quotes completed properly, beginning with this one from TheSkimm. The important thing to this put up’s success is that it is hilarious to their particular viewers — which reveals that the quote does not should be fancy to thrill folks.

what to post on instagram: inspirational quote from the skimm

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Here is a extra superbly designed quote from activewear model Lorna Jane, which carries an empowering message from their founder:

An Instagram post by activewear brand Lorna Jane with the quote, "To be beautiful is to be yourself." by Lorna Jane.

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Professional Tip: Need to mess around with phrases and pictures? WordFoto is a $2 app that permits you to flip your footage into photographs manufactured from phrases as a substitute of simply including phrases on high of images.

what to post on instagram: wordfoto app image

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4. Attention-grabbing Statistics

One other cool strategy to overlay textual content on a picture is by posting a statistic that resonates together with your viewers. Strive utilizing statistics from your individual analysis or discovering some related to your message, your worth proposition, and so forth. (Read this blog post to learn how and where to find accurate, compelling data.)

Here is an instance from the meditation app Headspace, with a easy textual content field overlaying a coloured, nondescript background.

headspace instagram statistic post

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5. Well timed or Present Occasions Posts

Is one thing cool occurring on the earth or the nation the place your goal market lives? A selected vacation? Nationwide Pet Day? Get in on the motion by posting one thing pleasant. Keep in mind to make use of logic when newsjacking — the very last thing you wish to do is publish inaccurate info or offend anybody.

What are some examples of pleasant, well timed posts? Here is one from a Mediterranean restaurant referred to as Cava Mezze Grill to rejoice Halloween.

An Instagram post by Cava Grill of a dog dressed as a pita for Halloween.

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And here is a enjoyable instance from Starbucks for Nationwide Croissant Day.

starbucks instagram post for national croissant day

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Professional Tip: Arrange Google Alerts to get notified of breaking information associated to your enterprise’s trade. Information tales are an ideal supply of inspiration for well timed social media posts.

6. Humorous Photos or Movies

If you can also make your followers snicker, they’re going to doubtless take pleasure in your photograph — and will even share it with others. In spite of everything, generally probably the most memorable images are those that make us snicker.

Strive posting images and pictures you suppose will make your viewers snicker like Oreo did with this pretend textual content message dialog with “Milk.”

An Instagram post by Oreo of a fake text message conversation with "Milk."

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Here is one other instance from BuzzFeed Parents, which reveals how easy a brilliant shareable put up might be.

An Instagram post by Buzzfeed Parents that says "Welcome to parenting. Your house will never be clean again."

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And on this one from Pabst Blue Ribbon. All they did was put an empty case of Pabst beer on a canine’s head, and it labored like a allure.

An Instagram post by Pabst Blue Ribbon of a dog with an empty case of Pabst beer on its head.

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7. Compelling Drawings or Graphics

Have any artists in your crew? One strategy to stand out in a sea of photographs is to put up a cool, compelling illustration. They do not even should be tremendous fancy — try this easy, black-and-white instance from Oreo:

An Instagram post by Oreo of an illustration of two kids. One kid looking through a telescope to see planets and different shapes and the other is pointing to the shapes. The lens of the telescope is an Oreo cookie.

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Here is a extra complicated one from Pabst Blue Ribbon:

black and white drawing from Pabst instagram post.

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8. Content material Promotions

Lovely photographs are vital to your Instagram marketing technique as a result of they inform a narrative and draw folks in. Coloured visuals improve folks’s willingness to learn a chunk of content material by a whopping 80%.

So for those who’re creating a chunk of compelling written content material like a recipe, a report, or a weblog put up, why not use a visible platform like Instagram to put it up for sale?

Merely pair an fascinating and related picture with a caption that promotes the content material, after which ask folks to comply with the hyperlink in your bio or put up description. (Once more, be sure to make that link trackable.)

Here is an instance from Staples that promotes their hard-copy planners for Nationwide Planner Day:

Staples promotional Instagram post for National Planner Day.

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And here is an instance from Nature’s Path Organic, which reveals off the completed product of a recipe that is linked of their bio:

Natures Path instagram post showcasing recipe photo

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9. Product Promotions

Instagram is not the place to publish product-centric posts every single day — however that does not imply you may’t use it to showcase merchandise each on occasion. We suggest using the 80/20 rule on social media: 80% of the content material you put up to social media ought to be useful and priceless to your viewers, and 20% might be self-promotional.

Making promotional content material that’s enjoyable, compelling, and lovable is much more vital when posting on Instagram. To focus on a particular product, put up an image or video about it, after which inform folks the place they’ll discover the product utilizing the product names and codes or a trackable hyperlink in your bio.

Here is an instance from the net clothes firm ASOS. (Try how informal and funky the caption is.)

A product promotion Instagram post by Asos.

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Here is one other one from Frank Body, which makes use of a picture and a few humor within the caption to pique followers’ curiosity within the product with out being overly promotional.

An Instagram promotion by frank_bod of shiny brown fabric. The caption reads, "Your skin after you win The Golden frank and spend a week frolicking in Thailand and scrubbing with me. See the link in my bio for details. #thegoldenfrank"

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Professional Tip: While you put up is sort of as vital as what you put up. We recommend posting to Instagram on Saturdays in the mid-to-late afternoon.

10. Compelling Movies, Reels, and Tales

Instagram customers can document and add movies as much as 60 seconds lengthy, reels of a number of video clips which are every as much as 15 seconds lengthy, and tales composed of photographs and brief movies that disappear after 24 hours.

When executed properly, movies, tales, and reels are a good way in your Instagram content material to face out. You possibly can document a video from scratch (together with recording multiple video clips) or add movies to your feed, tales, or reels out of your telephone’s library the identical manner you’d add a photograph.

Professional Tip: By default, each Instagram video will begin taking part in with out sound — after which viewers can select whether or not or to not flip the sound on. Due to this, you may have to add movies that do not want sound to be properly understood or entice folks to show the sound within the first second or two.

Here is an ideal video from Purina that delights viewers with some cute pet love.

11. Hyperlapse Movies

Need to use video to face out from the gang whereas additionally fixing in your followers’ brief consideration spans? Strive creating a Hyperlapse video.

Hyperlapse is a free app by Instagram that condenses movies into temporary, transferring, hyper-speed movies. The movies use built-in stabilization know-how to movie these time-lapse movies with out holding your fingers nonetheless. (Need to make your individual? Here are step-by-step instructions.)

Here is one among our favourite examples, which comes from Starbucks.

12. Enjoyable, Lighthearted GIFs

GIFs are in every single place these days, and folks love them as a result of they assist precisely convey concepts, messages, ideas, and emotions in a snackable (and sometimes laughable) manner. On Instagram, you may add a GIF identical to a video (as long as it’s less than 60 seconds long).

Try the examples of GIFs on Instagram beneath for some inspiration. (Click here for instructions for creating your individual animated GIF utilizing Photoshop.) Here is an instance from Staples.

And one from Starbucks.

13. Contests and Giveaways

Are you making an attempt to help the launch of a brand new product? Contests are top-of-the-line methods to develop your attain and interact your neighborhood on Instagram. A research by Tailwind discovered that internet hosting an Instagram contest or giveaway may help you grow your followers 70% faster over three months than not holding a contest.

Instagram does not make capturing leads and knowledge out of your followers straightforward, however a contest or giveaway is one strategy to do it.

Simply make sure to name your followers to take motion by utilizing the house in your caption to elucidate the competition and even information them to a hyperlink in your bio.

Professional Tip: Make the hyperlink trackable so you may see how a lot site visitors your Instagram put up is driving. Discover ways to add a trackable hyperlink to your Instagram bio by reading #6 in this blog post.

There are a lot of, many several types of contests you may put up on Instagram. Listed here are a couple of concepts, beginning with the one beneath from Social Print Studio. Their call-to-action asks for feedback on the put up, from which they’re going to select winners.

contest example from social print giveaway

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Here is one from Root Well Being Studio asking folks to enter a contest by liking the put up and following their account. Individuals can earn an additional entry by sharing the put up to their Instagram story and tagging Root Effectively Being Studio.

An Instagram post by Root Wellbeing Studio asking people to enter a contest.

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14. Mosaics

Not many manufacturers use this tactic, but it surely’s a extremely cool, distinctive consumer expertise. It is also a intelligent strategy to get customers to go to your enterprise’ account web page.

Most of your followers will not take a look at your Instagram images out of your account web page, as they’re going to sometimes take a look at them of their Instagram feed.

While you begin scrolling by the pictures beneath from MyStory Wiesbaden in your feed, it might take you a second to determine what’s occurring. MyStory Wiesbaden posted snippets of a tattoo, which is a cool teaser that entices you to go to their foremost account web page, the place you may see the total image.

An Instagram photo mosaic of a back tattoo by MyStory Wiesbaden

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15. Asks to “Tag A Pal.”

Whilst you can tag buddies on Fb and Twitter posts, it occurs most often on Instagram. There is a tradition round tagging your mates for those who see a put up that resonates with you or reminds you of somebody. This helps you each improve engagement and broaden your attain.

If you wish to encourage your followers to share the put up with others, generally all you have to do is ask. Within the caption, embrace a call-to-action asking folks to tag their buddies and provides them a immediate to take action.

For instance, the put up beneath from Rent the Runway asks followers to “Tag your future RTR BFF!”

Instagram post below by Rent the Runway that asks followers to "Tag your future RTR BFF!"

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Our put up beneath from HubSpot requested followers to tag their workplace espresso buddy.

Hubspot tag a friend instagram post example encouraging users to tag coworkers

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On this cute video from Headspace, they requested followers to tag somebody they love to assist rejoice Valentine’s Day.

Just like asking your followers to tag a buddy, you may ask them to “double-tap,” which is how your followers can like your photograph or video. The usual language for a request like that is: “Double-tap if…”

Within the instance beneath from The Parentologist, she asks followers to double-tap in the event that they’re searching for a last-minute reward for a mother or father, which is a enjoyable strategy to have interaction her followers.

An Instagram post by The Parentologist that asks followers to double-tap if they are looking for a last-minute gift for a parent

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16. Reposts From Your Staff

Reposting your staff is an superior strategy to showcase what occurs behind the scenes at your organization, whereas actually serving to your followers “bond” with the individuals who work there.

For instance, the folks behind the Boston Pink Sox’s Fenway Park account typically repost images and movies from their grounds crew.

New Look has a extremely cool method: They repost Instagram content material from their staff, who perform as model way of life ambassadors with accounts particularly related to New Look. Their deputy supervisor @newlook_georgia and their gown designer @newlook_emilie are a few New Look’s staff who act as model ambassadors.

Whereas the primary New Look account posts largely their very own content material, they typically repost from their staff, like within the picture beneath.

An Instagram repost by @newlook from their dress designer @newlook_emilie.

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17. Cross-promotion of One other Social Media Account

Cross-promotion of different social media accounts on Instagram is a good way to let your Instagram followers know the place else on social media they’ll discover you. That manner, you may get your Instagram followers to turn out to be your followers on Fb, Twitter, and so forth.

18. “We’re Hiring.”

Lastly, let your followers know you are hiring each on occasion by posting a easy call-to-action in your Instagram web page, together with a trackable hyperlink to your jobs web page in your bio.

Here is an instance of a “we’re hiring” put up from Arey’s Pond Boat Yard:

An Instagram post by Arey’s Pond Boat Yard advertising a job opening as a seasonal service technician.

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Publish Like A Professional

Now that we have gone over some tricks to get your creativity flowing, it is time to create a put up of your individual. Use these content material concepts for Instagram to extend model consciousness and join together with your neighborhood in new methods.

Editor’s observe: This text was initially printed in October 2019 and has been up to date for comprehensiveness.

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