17 Contemporary Social Media Put up Concepts for 2023


Be genuine. Put up Reels. Goal your perfect viewers. Sacrifice a goat. Perhaps these issues obtained you observed final 12 months however not anymore.

With almost half (46%) of Gen Z “always on-line” — and Millennial oldies like me not far off, I’d argue — social media is extra crowded than ever.

It’s not sufficient to submit usually, grasp Reels transitions, be part of TikTok, or observe what everybody else is doing. To develop this 12 months, manufacturers must be authentic, likable, and helpful.

In case you’re not any of these issues, listed here are 17 social media content material concepts to do as an alternative. (Kidding! You’re already nice, and these concepts will make you even higher.)

8 creative social media content ideas for brands

1. Use original audio in Reels

It’s been a classic Instagram growth strategy for a while: Find a trending Reels audio clip, make a Reel, get thousands of new followers, and repeat.

Those days are gone. Yes, you can still use a voiceover of Michael from The Office and yes, it may grow your Instagram a bit. But 2023 is all about original audio.

Brainstorm your own funny skits instead, or for the simplest Reel of all? You + camera = answering your customers’ questions.

Using original audio in your Reels can:

2. Create “how to” content on YouTube Shorts

How-to YouTube Shorts hook people right away with quick visuals and a specific end result. If you sell a product, show your target audience how to use it — either the “regular way” or something creative.

Service providers, share your process or steps to achieve a quick win, like your best sales email script or a software tutorial.

How-to YouTube Shorts can help you:

3. Start a series

You’ve heard of #ThrowbackThursday and #SundayFunday but instead of regurgitating these tired trends, create your own daily or weekly series. It’s more original, and it’ll make your content planning process easier.

Instead of having to think of three new post ideas for the upcoming week, you’ll already know the format and theme of your series and can get into creating it right away. For max efficiency, keep a running list of all your ideas then pick one to film for the week, or film and schedule them all in bulk a month or more ahead of time.

In-depth educational series work especially well on YouTube. To keep people watching, create a YouTube playlist and link to it from each video’s description.

Supply: YouTube

A content material collection may also help you:

  • Construct momentum towards a product launch or occasion.
  • Show your experience and earn belief.
  • Preserve a constant publishing schedule.

4. Spend money on UGC content material

UGC, or “user-generated content material,” isn’t new but it surely’s positively time to hop on board in the event you haven’t already. Like influencer advertising and marketing, UGC content material is created by folks as an alternative of the model, however — historically — UGC content material comes from unpaid, actual prospects.

Why trouble? Your prospects are 2.4 times more likely to work together with UGC vs. brand-created content material. Authenticity sells.

Create a hashtag on your prospects to make use of and have their photographs or movies in your feed.

Don’t have an enormous viewers but? No worries: You should buy authenticity, too. UGC creators are huge in 2023: Folks paid to create content material that seems like natural buyer content material.

UGC content material may also help you:

  • Promote your merchandise with out seeming too sales-y.
  • Collect various belongings to repost throughout your social accounts or use in different content material. For instance, photographs of individuals of many various ethnicities utilizing your merchandise, or a number of house decor types, like Wayfair’s instance above.

5. Preserve it easy

Spicy take: Some companies are luckier than others relating to social media content material concepts.

Exhibit A: What kind of content material is universally adored by everybody, no matter language, location, tradition, demographics, or pursuits?

Cute animal movies.

The San Diego Zoo doesn’t overthink their social content material technique. Folks like cute animal movies, so they provide them cute animal movies. It’s actually that straightforward typically.


Most boopable moments of 2022 ✨ #boop #cuteanimals #animalsoftiktok #bestmoments #SanDiegoZoo

♬ 2022 recap x viva la vida – willow 🙂

Consider what “easy content material” seems like for your small business. What are you able to make in 5 minutes or much less? Then, make a bunch abruptly and bulk schedule as much as 350 items of content material at a time to mechanically publish with Hootsuite. Ahh, the easy life.

Easy content material can:

  • Enable for batched manufacturing and scheduling, slicing down content material creation time.
  • Attraction to a number of buyer sorts and audiences.

6. Curate content material from others

Nice information: Content material curation continues to be sizzling. Your authentic content material is what retains folks sticking round, however curated content material can beef up your posting frequency and entice new peeps.

Put aside time every week for strategic content curation and your publishing queue won’t ever run out.

What you share must be related to your small business and in step with your ordinary model voice and tone, after all. Strive sharing trade information, or media options out of your workers, like this text by Adobe’s Chief Product Officer.

Add getting metaverse-ready to your New Yr’s Resolutions! To convey the digital realm to the mainstream, Scott Belsky…

Posted by Adobe on Thursday, January 5, 2023

Content material curation can:

  • Replenish your content material calendar with no need to create visible belongings.
  • Develop cross-promotional relationships with different manufacturers and/or trade leaders.

7. Embrace memes

Humor is at all times in fashion as a result of there’s at all times one thing to be unhappy about. So give your viewers a lil’ giggle, eh?

Perhaps run tremendous spicy stuff by way of authorized compliance first. Don’t say we didn’t warn you.

Memes may also help you:

  • Achieve new followers by cashing in on new, trending memes.
  • Seem cooler than you’re. (That’s a joke. You’re very cool. Memes will assist your viewers see that.)

8. Launch a problem

Challenges are a enjoyable technique to increase engagement, doubtlessly get some juicy UGC (user-generated content material), and subtly promote your self on the similar time.

Some companies have extra apparent problem concepts than others. Nikon hosts month-to-month images and videography challenges which inserts their enterprise completely. You could have to hunt for an concept in the event you, say, manufacture paper cups.


For this month’s problem, right here’s Nikon Ambassador Kristi Odom’s tackle movement with stunning wildlife cinematography 🎥 Suggestions and methods on NikonUSA.com

♬ Hey It’s Me – Official Sound Studio

Challenges may also help:

  • Educate or encourage your viewers, and encourage them to take motion on a purpose or use your product extra.
  • Replenish your content material calendar. Share your viewers’s work as a part of your content curation process.

5 Social media content material concepts for small companies

1. Leverage AI for social content material concepts

I’m only a author standing in entrance of ChatGPT asking it to not take my job. Simply kidding. AI can’t substitute this sort of—

OpenAI social media post ideas

Supply: OpenAI

Crap. Okay, however critically: AI is our good friend (at the least till it tries to reprogram our microwaves to kill us all).

I didn’t use ChatGPT once I outlined this text, but it surely got here up with a number of of the identical social media submit concepts. None of them are rocket science, however that’s precisely the purpose: Let AI do your straightforward duties so you could have extra time to create the unique components of your content material that can make you stand out.

As a small enterprise proprietor, you’re most likely both nonetheless doing all your individual social media or counting on a small crew. If developing with concepts is stopping you from posting as a lot as you’d like, AI content tools get the ball rolling.

Simply don’t put all of your eggs in a single synthetic basket. Use your human mind for content material concepts, too.

AI content material instruments may also help you:

  • Replenish an inventory of content material concepts so you will get creating quicker.
  • Overcome author’s block.
  • Save time on concept era so you may deal with the true work that strikes your small business ahead. (Spoiler alert: It’s content material.)

2. Run a contest

Social media contests are at all times a good suggestion as a result of folks love free stuff.

Give away a present card to your small business or one thing you promote. You are able to do something from the super-simple “like, observe, and remark” format, to extra concerned contests like asking your followers to share a photograph, or fill out a survey.

A very good rule of thumb is to maintain the hassle of coming into the competition in step with the prize worth. Smaller worth prize = much less effort to enter, increased worth prize = extra effort.

For brick and mortar companies, goal native folks with a enjoyable scavenger hunt contest:


Thirsty anybody? 🤠 #yegscavengerhunt #yegbar #cookcountysaloon #edmontonfun #yeg #edmontontiktok #yegfun #edmonton #countrymusicalberta

♬ She’s Country – Jason Aldean

Social media contests may also help you:

  • Quickly develop your follower counts and viewers.
  • Generate potential leads.
  • Discover out precious details about your prospects by way of surveys to tell your marketing strategy.
  • Collect content material belongings you need to use for future campaigns (for picture or video submission contests).

3. Function your prospects

What’s the easiest way to promote your services or products on social media? Displaying not telling.

Share a testimonial or transformation story from a buyer. It goes a lot additional to achieve belief than speaking about your self.

This may be as straightforward as whipping up a testimonial quote graphic, or higher but: Movie a brief video interviewing your buyer. Edit it into a number of variations and share them throughout TikTok, Reels, Instagram Stories, YouTube movies, and extra.

Preserve social media videos underneath 60 seconds for finest outcomes.

Buyer tales (particularly video ones!) are:

  • Extra impactful and versatile than a written testimonial.
  • Nice promoting instruments: Folks with the identical drawback as your featured buyer see you as the answer.

4. Companion with content material creators

Creators, a.ok.a. influencers (or KOLs), are sometimes pictured working with large manufacturers solely, however 2023 is the 12 months small companies take over.

Our Social Developments report discovered solely 28% of small businesses at the moment work with creators whereas 42% of companies with over 1,000 workers do. Including influencer marketing to your technique this 12 months will allow you to stand out out of your friends, and ship cost-effective campaigns in these unsure monetary occasions.

You don’t want an enormous announcement to begin partnering with creators. New analysis reveals influencer campaigns have as much as 30.5% higher ROI after they’re not for brand new product launches.

You additionally don’t have to dish out 1,000,000 {dollars} to rent an influencer. Micro and nanoinfluencers are a way more budget-friendly possibility — and might truly be simpler than very huge creators in getting their audiences to take motion (e.g. click on by way of to your web site or purchase a product).


Replying to @drinkpoppi the gamification of soda 🎮 👀 #epiccommercial #videography #videographer #filmtok #popcultured #poppipartner

♬ original sound – Grace Wells

Creator partnerships may also help you:

  • Attain precious audiences who belief the creator introducing you, usually for a lot lower than paying for advertisements.
  • Collect high-quality photographs or movies you need to use in future campaigns, in your web site, and extra.

5. Get suggestions out of your prospects

Dying to know what your prospects need? Simply ask them.

This doesn’t imply that as a result of one particular person suggests one thing, it’s a good suggestion or that you could do it straight away. However permitting prospects to decide on new flavors or the subsequent occasion matter brings them nearer to your small business and builds a way of group.

Asking for suggestions on social media can:

4 B2B social media content material concepts

You may positively use the guidelines above, however these social media concepts are particularly efficient for B2B manufacturers:

1. Share your finest case research

Testimonials, success tales, earlier than and afters, yada yada — same-ish, completely different phrases for one factor: Demonstrating your capabilities.

B2B patrons are in search of a end result, not the hope of a end result.

By how a lot % did your buyer’s e mail open charge enhance after utilizing your A/B testing software program? Precisely how a lot cash did your answer save your buyer?

Pull some key stats out of an present case examine and make a couple of graphics to submit on social, or edit them right into a video for a TikTok or Reel (relying which platforms you’re on).

Can’t point out your huge shopper successes by title? Pull collectively normal statistics into averages, like how Heyday’s AI chatbot saved purchasers a mean of $3,000 USD per day throughout Black Friday/Cyber Monday.

Case research may also help:

  • Construct belief. Testimonials are nice, however numbers and statistics persuade.
  • Your prospects perceive your product’s key options in motion.

2. Assist your group

Do you usually give cash or volunteer time to native non-profits? Do you supply workers a paid day to volunteer at a corporation essential to them? Just lately sponsored a fundraiser or occasion?

Present how concerned you’re with native and trade communities. Faucet into the Instagram Reels algorithm by asking your workers to document a brief clip of their volunteer day to share.

In case you help an occasion, sew a couple of clips collectively into a fast Reel, TikTok, or YouTube Quick and let your prospects know the influence of their contributions to the trigger.

Neighborhood involvement may also help you:

  • Construct belief inside your native space and make folks be ok with purchasing at your small business vs. a competitor.
  • Community with different native companies and not directly, although successfully, promote your self to draw new purchasers.

3. Put up your analysis

Have a brand new white paper or examine? Seize a couple of key stats and create social content material linking again to the complete report.

Make graphics for carousel posts and quick movies for Instagram Reels, TikTok, and YouTube Shorts. Or, supply a couple of pages of your report as a PDF on LinkedIn with a hyperlink to obtain the remainder.

Use on-line graphic design tools to show your statistics into animations you may submit as Reels for increased visibility within the Instagram algorithm.

Sharing your analysis may also help you:

  • Goal and entice your perfect viewers.
  • Construct credibility inside your trade, particularly for brand new firms.

4. Share your organization tradition

Moreover promoting, recruiting high expertise also needs to be a primary purpose in your B2B social media advertising and marketing plan. Sharing open jobs is a part of that, however so is sharing why somebody ought to take into account you within the first place.

In case you can, weigh in on a preferred hashtag to additional enhance your attain.

In fact, this implies you even have to supply nice advantages on your crew members. In case you don’t already, begin now.

Displaying your organization tradition can:

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