17 Finest Electronic mail Publication Templates and 12 Sources to Use Proper Now

In case you needed to guess, what number of e-mail newsletters do you assume you are subscribed to? Ten? Twenty? Fifty?

To be trustworthy, I’ve misplaced depend — and I do know I am not alone. Electronic mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a strong publication template is essential to designing an e-mail that individuals are inspired to click on by means of.

If achieved nicely, e-mail newsletters can do wonders that will help you build an engaged subscriber base, maintain your online business top-of-mind, and nurture leads which are already making their approach down the funnel.

Nevertheless, “achieved nicely” means extra than simply serving up nice content material. The truth is, an usually missed element of the newsletter creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for the most effective sources for e-mail publication templates and compiled them beneath. Lots of the templates have additionally been pre-tested for compatibility with main email service providers (ESPs) by way of Litmus — an online service that means that you can preview the best way your e-mail will look on totally different e-mail purchasers and gadgets.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Worth: Free & paid choices out there

In case you’re a Marketing Hub consumer, HubSpot provides an awesome assortment of e-mail templates you need to use in your subsequent advertising and marketing e-mail. No must sign off and seek for a template in one other market; these templates can be found to you proper inside the instrument.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Worth: Free

Litmus provides a free e-mail template assortment — from publication templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is fashionable and glossy, whereas nonetheless being form of enjoyable. The entire templates have been examined with Litmus.

If you are required to create a Litmus account along with your e-mail deal with to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Worth: Free

ConvertKit is a artistic e-mail template platform that’s an awesome choice for bloggers, course creators, and extra. ConvertKit comes with e-mail automation instruments, signup types, and lots of extra integrations.

To make use of ConvertKit’s e-mail publication templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the artistic aspect, their huge array of templates and power integrations will assist companies in any business improve their e-mail publication.

4. ZURB Ink

Worth: Free

ZURB Studios has 5 responsive e-mail templates out there at no cost, together with the publication one beneath. It has an awesome, fluid format you may customise with your personal colours, pictures, and wording.

If you wish to see how every template seems on totally different e-mail purchasers, you may try screenshots from every template’s e-mail shopper checks, which can be found on the positioning. These layouts are optimized for many e-mail purchasers — apart from outdated variations of Outlook.

The template package comes with a separate CSS stylesheet and HTML file to ease the modifying course of. Most e-mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add pictures to your publication, remember the fact that you will must create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free email marketing software to craft your message and ship a publication out to the world!

5. Flodesk

Worth: Free for 30 days

Flodesk is an upcoming e-mail publication design platform with over 3,000 e-mail templates and designs to reinforce your e-mail advertising and marketing. Except for supplying you with entry to an enormous array of templates, Flodesk enables you to join your ecommerce website to assist with automation and analytics.

One other good thing about Flodesk is that its subscription value ($38/month) is a flat payment. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means must improve your subscription to get all the perks.

6. 99designs

Worth: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, they usually have an awesome designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — excellent for newsletters, promotional messages, and personalised responses. The entire templates are absolutely responsive and appropriate with all main e-mail purchasers.

7. Moosend

Worth: Free for 30 days

Moosend is an e-mail advertising and marketing platform that makes it simple to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends personalised automated emails to subscribers based mostly on their curiosity and conduct. In case you’re curious about touchdown pages and subscription templates, it contains these as nicely.

Moosend analyzes your subscriber base to assist with the success of your online business. Identical to Flodesk, Moosend enables you to join your ecommerce website to draw extra subscribers and retailer all data in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

8. Campaign Monitor

Worth: Free

Marketing campaign Monitor is one other free e-mail publication template and advertising and marketing platform. With quite a lot of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails simple. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e-mail advertising and marketing wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it on the subject of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is just free for 30 days, however plans begin as little as $9/month.

9. MailerLite

Worth: Free

MailerLite provides numerous publication templates for promotions, bulletins, and extra. With its fashionable publication designs, MailerLite makes certain its clients keep updated whereas sending newsletters. You possibly can customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you may develop your viewers with touchdown pages, subscription types, and pop-ups.

MailerLite supplies knowledge insights as nicely. The benefit of MailerLite is that they may ship your emails based mostly in your clients’ time zones, permitting you to ship emails that may get probably the most opens. MailerLite additionally supplies A/B break up testing instruments so you may establish the most effective model of each e-mail you ship.

10. Sender

Worth: Free & paid choices out there

Sender is an all-in-one e-mail & SMS advertising and marketing platform for ecommerce and small to medium-sized companies who need to attain out to their clients at an inexpensive and accessible value.

Sender supplies delivery-friendly textual content and branded HTML e-mail newsletters to attach along with your e-mail subscribers and largest followers. Select from a library of 35+ visually beautiful, premium-feel publication design templates which are absolutely customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cellular gadgets. In addition to providing superior e-mail advertising and marketing options similar to segmentation and automation, Sender additionally means that you can design extremely responsive and attention-grabbing popups and types to draw sign-ups and execute SMS advertising and marketing for greater conversions. 

Sender has a ton of inexpensive value factors and capabilities even of their free account. With the Free Eternally plan, you may ship as much as 15,000 emails each month to 2,500 contacts for gratis, with premium options similar to segmentation and automation bundled collectively.

11. Constant Contact

Worth: $9.99 a month

Do you run a non-profit? If that’s the case, that is the publication instrument particularly for you. Fixed Contact is an e-mail publication builder that gives particular templates to assist nonprofits elevate funds and market their missions. With tons of of templates to select from, you’ll be sure you discover a design based mostly on the template you want and what kind of nonprofit you run.

The wonderful thing about Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you may see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see high tendencies and ship personalised emails to your purchasers.

Fixed Contact additionally connects along with your social media profiles, contains sign-up types, and provides textual content message advertising and marketing instruments. Contacting your non-profit subscribers by way of textual content message is usually a nice benefit as a result of individuals examine their emails however individuals examine their textual content messages extra. Whereas Fixed Contact just isn’t free, its options greater than make up for it. You can begin on the primary subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

12. Themezy

Worth: Free

Obtain sixteen free HTML, CSS, and PSD customizable e-mail templates on Themezy. You do not have to submit an e-mail deal with to get began, and there are numerous coloration schemes and layouts to fulfill your e-mail checklist’s wants.

Plus, they’re designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication.

13. Drip

Worth: Free

Drip provides e-mail advertising and marketing and SMS advertising and marketing for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange e-mail advertising and marketing campaigns by means of tons of of customizable templates. Together with their e-mail publication templates, Drip provides glorious buyer relations administration instruments, knowledge analytics, and pattern trackers so thorough that you would be able to see what number of of your clients purchased pink footwear inside the final yr. In consequence, you’ll be capable of higher market your self by means of your campaigns. Drip additionally has integrations that you would be able to hook up with your WordPress web site, so you need to use Drip with out being on Drip.

Drip enables you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the value goes up from there. Drip is helpful to creators and ecommerce companies due to the assorted advertising and marketing and analytical instruments it provides. From e-mail advertising and marketing to SMS advertising and marketing campaigns, Drip enables you to successfully have interaction your clients.

14. MailPortfolio by SliceJack

Worth: Free

In case your advertising and marketing technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these trying to show private artistic portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e-mail purchasers. (Notice: older variations of Outlook might not render all the fonts, and the Android Gmail app just isn’t absolutely supported.)

15. Material Design by Paul Goddard

Worth: Free

This template is predicated on Google’s Materials Design and has a robotic-retro really feel. It’s excellent for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time. This theme isn’t made for a particular business, however the template is well-fitting for companies in search of a timeless, technological look.

Materials Design has been examined on Litmus, is appropriate with all main ESPs, and is responsive. Whereas its foremost attraction is its distinctive design, this theme obtain additionally contains customizable HTML recordsdata.

16. Briar by SliceJack

Worth: Free

Briar is the right publication template for entrepreneurs in search of a fluid, minimalist design that includes pictures and textual content that don’t overshadow one another. It’s excellent for sending out common newsletters, and you may customise the Inline CSS recordsdata.

The template has been examined with Litmus and works with all main e-mail service suppliers (ESPs). Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app just isn’t absolutely supported.

17. EmailOctopus

Worth: Free

EmailOctopus is a advertising and marketing service that launched a sequence of 11 templates that can be utilized to create newsletters for quite a lot of industries. Whether or not you are advertising and marketing for a trend model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look, however will let you add product bulletins, function tales, and CTAs wherever you’d like. The entire templates could be modified by means of any WYSIWYG editor, and the downloads embody the HTML recordsdata.

These templates have been examined by means of Litmus throughout all main ESPs and are conscious of all display sizes.

1. Feshto by Liramail

Worth: $29-25/template

Feshto is an e-mail bundle that helps ecommerce firms function merchandise of their newsletters and share testimonials from happy clients. It comes with a weekly digest module, which is their model of a publication.

The module incorporates a stylish, clear design that ensures your pictures and replica will not be distracting from the opposite. You possibly can select from their numerous layouts, similar to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are excellent for product options and testimonials from happy clients. Whereas the default themes are black and white, you may make edits in your most well-liked WYSIWYG editor.

Feshto’s templates are responsive and appropriate with all main ESPs.

2. Bee

Worth: Free – $15

Bee is an HTML template instrument with hundreds of free templates for any skilled to make use of. With quite a lot of classes, Bee offers you a template for the whole lot, nevertheless it additionally has instruments that will let you construct your personal e-mail newsletters. The drag-and-drop function means that you can decide and select the weather that greatest fit your private wants. The flexibility additionally means that you can customise each e-mail you ship, then obtain it as an HTML so you may ship your emails to anybody from wherever. One other nice benefit of Bee is that it means that you can save numerous content material from totally different emails that may then be utilized in different templates. No want to start out from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to join an account. If you need an account, Bee provides totally different variations of their Professional account relying on the sphere you’re in. For example, they’ve Professional Freelancers, Professional Group, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Worth: $6-23/template

ThemeForest is an superior useful resource for e-mail templates if in case you have some finances to spend. Their library has over 460 publication templates in all totally different colours, types, and themes. The templates are rated utilizing a four-star system, and you may filter by ranking, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Newsletter with Template Builder ($19)

This template has eight prebuilt layouts, 24 coloration variations, 24 full-layered PSD recordsdata, and extra. Plus, it is supported by all main e-mail purchasers.

4. HubSpot Email Copy Templates

Worth: Free

In case you’re in search of written templates you may enter into your e-mail instrument, these are the templates for you.

HubSpot provides free e-mail templates that empower you to market and promote your online business over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.

The templates could be downloaded proper to your pc and can be utilized by any kind of enterprise.

5. Mailchimp

Worth: Free – $200 per 30 days

Mailchimp is an all-in-one advertising and marketing platform that helps small and enormous companies scale and develop their enterprise by means of advertising and marketing strategies and automations. Mailchimp has quite a lot of pre-made templates of their e-mail publication instrument. Except for supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their Email Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Worth: Free – $258 a month

ActiveCampaign is a full-service e-mail supplier that gives e-mail advertising and marketing automation and CRM instruments. Its library of publication templates will let you create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you have to to join an account to make use of and consider their e-mail templates. You should use nearly all of their templates at no cost, however in order for you some customization, you’ll need to improve to a paid account.

7. Canva

Worth: Free – 20.00 per 30 days

Canva is a web based graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e-mail newsletters. Canva is a good instrument as a result of you could find free templates for particular niches like trend, tech, culinary, and lots of extra. Whereas there’s a paid tier, most of the premade templates are free, and you may add your personal customizations with out having to pay further.

8. Adobe Express

Worth: Single Utility: $33.99 a month | Full Bundle: $79.99 a month

Adobe Categorical, previously referred to as Adobe Spark, is one other browser-based graphic design instrument that has a mess of templates and features to assist any firm create a publication. Much like Canva, Adobe provides premade templates based mostly on business classes like pictures, structure, and trend. To entry the templates, you will need to join an account with Adobe.

9. CakeMail

Worth: Free – $200.00 per 30 days

CakeMail is an e-mail advertising and marketing instrument that features user-friendly automation instruments and means that you can create customizable emails for any individual, event, and area of interest. CakeMail provides over 50 free editable e-mail templates which are divided into smaller area of interest classes. One of many benefits of CakeMail is that you just shouldn’t have to enroll to make use of the e-mail templates supplied, however if you want to see how your e-mail campaigns are performing, you may register for an account.

10. MJML

Worth: Free

MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which are custom-made for the kind of e-mail advertising and marketing your organization is attempting to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you just like, MJML means that you can see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising and marketing service to make use of the template.

11. TemplateMonster

Worth: Varies

TemplateMonster provides quite a lot of e-mail publication templates, such because the Helpful Notifications publication template pictured beneath, all of which can be found for comparatively low costs. Their templates are clear, customizable, and straightforward to make use of, they usually’re appropriate with most main e-mail purchasers, similar to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display adaptability, like those on the cell phone pictured beneath, and PSD sources for a litany of customization choices.

12. Microsoft Office Templates

Worth: Free & Paid Electronic mail Templates

Microsoft Workplace has quite a lot of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You possibly can additional slender down your templates relying on the class of your online business. Whereas Microsoft does provide free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

Get Began on Your Electronic mail Advertising and marketing Publication

Able to draft your subsequent e-mail publication marketing campaign? Obtain one of many glorious publication templates from the template galleries and touchdown pages above. Then, seize your free information beneath for creating an e-mail publication your viewers will need to have interaction with.

Editor’s Notice: The put up was initially printed in December 2018 however was up to date for comprehensiveness in December 2019.