Searching for the newest and biggest social media statistics for 2023? We’ve compiled probably the most priceless insights for every platform so you will get an concept of which channel or developments to give attention to this 12 months.
Use this social media knowledge on viewers demographics, utilization, and behaviors to tell your advertising and social media technique for the 12 months forward.
A notice on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and studies from the platforms themselves. Focused on digging deeper? Begin with Hootsuite’s Global State of Digital 2022 Report.
Social media usage statistics
Supply: Hootsuite’s Digital Trends Report 2022
Supply: Hootsuite’s Digital Trends Report 2022
Supply: Hootsuite’s Digital Trends Report 2022
Social media promoting statistics
Need to dive deeper into social promoting? Learn extra insights in Important Social Media Advertising Stats.
Instagram statistics
Customers
Demographics
Supply: Statista
Utilization
Supply: Hootsuite’s Digital Trends Report 2022
Manufacturers
Searching for much more Instagram advertising stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2023.
Fb statistics
Customers
Supply: Hootsuite’s Digital Trends Report 2022
Demographics
Utilization
Supply: Hootsuite’s Digital Trends Report 2022
Manufacturers
Supply: Statista
If you wish to get forward of the social commerce recreation, try our Guide to Getting Started with Social Commerce or much more Facebook stats.
TikTok statistics
Customers
Supply: Insider Intelligence
Supply: Statista
Demographics
Utilization
Supply: Insider Intelligence
Manufacturers
Are your TikToks ticking all of the engagement bins? Stage up your TikTok data with 23 Important TikTok Stats Marketers Need to Know in 2023.
Twitter statistics
Customers
Supply: Statista
Demographics
- 38.5% of Twitter’s customers are aged 25-34
- Solely 6.6% of Twitter’s users are aged 13-17
- Worldwide, Twitter’s viewers leans more male, with 56.4% of the platform’s demographic figuring out as male. 43.6% of Twitter’s viewers identifies as feminine
- 33% of Americans who use Twitter have a school diploma
Utilization
Supply: Insider Intelligence
Manufacturers
Observe this hyperlink for even more Twitter stats.
YouTube statistics
Customers
Demographics
- 80% of fogeys say that their kids (beneath 11) watch YouTube
- 54% of YouTube users are male, and 46% are feminine
- YouTube is most popular in India, intently adopted by the US and Indonesia
- The video platform is utilized by 95% of US teens, making it the hottest social media platform amongst Gen Z
Supply: Pew Research Center
Utilization
Manufacturers
Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Marketers in 2023.
LinkedIn statistics
Customers
Demographics
- Over 194 million Individuals use LinkedIn, making the nation the highest consumer charge on this planet
- Finland has one of many lowest LinkedIn usage rates, with solely 1 million individuals on the platform
- Practically 60% of LinkedIn customers are between the ages of 25 and 34, whereas customers aged 55+ solely make up 2.9% of the platform’s viewers
Supply: Statista
Utilization
Manufacturers
For those who’re after much more juicy LinkedIn stats, have a learn by way of LinkedIn Statistics Marketers Should Know.
Pinterest statistics
Customers
Demographics
Supply: Statista
Utilization
Manufacturers
Take a look at extra hair-raising Pinterest stats with our weblog on Pinterest Statistics That Matter to Marketers.
Snapchat statistics
Customers
Demographics
Supply: Hootsuite’s Digital Trends Report 2022
Utilization
- On common, customers spend a little bit over 3 hours per month on Snapchat
- Surprisingly, Snapchat is the one channel that doesn’t maintain its consumer base completely, that means that Snapchat’s audience can also be scrolling by way of different channels
- 59% of Snapchat users go to the app day by day
- In 2022, day by day common time spent for customers aged 35 and older watching Reveals and writer content material elevated by greater than 40% year-over-year
Manufacturers
Need extra Snapchat stats in your life? Learn Snapchat Stats That Matter to Social Media Marketers subsequent.
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