Should you’ve ever seen an actual property agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you understand that promoting is a key a part of the enterprise. However in 2023, probably the most highly effective actual property advertising and marketing is going on on social media.
In excessive markets and recessions alike, savvy actual property brokers are turning to social platforms to share dwelling listings, generate leads, join with shoppers, and showcase their experience.
However you’re in all probability right here since you are a savvy actual property agent in search of intel on one of the best methods to serve your property hunters, so… welcome! Put your greatest open-house sneakers on and take a tour via some severely inspiring actual property social media statistics.
(And whenever you’re accomplished finding out and able to dive into creating content material, we’ve received 26 real-estate social media content ideas right here to get you began.)
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!
In response to the Nationwide Affiliation of Realtors, 89% of actual property brokers use Fb for his or her enterprise. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app within the trade — 53% of Realtors use it.
Social media posts are perfect for sharing dwelling listings with a big group of individuals. Whether or not you’re making a TikTok video or creating an Instagram photo carousel, the visible nature of social media permits Realtors to simply showcase a property. These listings will after all attain your followers, however Realtors who use a great hashtag or social SEO strategy can obtain a fair additional attain.
In our humble opinion, this looks as if a missed alternative, contemplating that the platform has greater than 2 billion monthly active users. (It’s the second-most in style web site within the world!)
Apart from the unimaginable potential viewers right here, the long-form nature of YouTube permits for sturdy video excursions of properties. You’ll be able to even go Live on YouTube with a digital open home. Should you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be becoming a member of that adventurous 26% of brokers very quickly.
5. Social media is more powerful than MLS for producing high quality leads
Within the Nationwide Affiliation of Realtors’ most up-to-date expertise survey, 46% of Realtors agreed social media was one of the best software for producing high quality leads. One other 30% voted for MLS.
In 2022, 12% of Realtors reported utilizing TikTok for enterprise functions. This quantity is up 4% from the previous year. Contemplating that TikTok has 50 million active daily users (the app was the second most downloaded on the planet in 2022), we suspect utilization amongst actual property execs is simply going to develop from right here.
Learn more about using TikTok for business here.
That is what $600K will get you in Toronto! That is what Downtown Toronto dwelling appears like! CN Tower Views, Lake Ontario Views, Downtown Toronto Views 💯#torontorealestate #torontocondos #firsttimehomebuyer #investmentproperty
One other 59% admit that they really feel “anticipated” to have a presence on social. Should you’re feeling the strain however don’t know what to put up, don’t stress: we’ve received you coated with tons of real-estate-centric social media post ideas right here.
Posting recurrently on social media platforms can maintain you top-of-mind for shoppers (previous, current, and future!) and create a straightforward approach for anybody to get in contact. With increasingly more folks anticipating companies to supply customer service via social, it’s a good suggestion to have a presence right here.
(After all, that doesn’t imply it’s good to cease sending out calendars or “Blissful Labor Day!” emails. You do you!)
For all the thrill about Metaverse real estate, Realtors are torn. Within the Nationwide Affiliation of Realtors’ expertise survey, 40% stated they didn’t know what affect the Metaverse would have on actual property, whereas 30% believed that the Metaverse would change the trade indirectly.
Unsure which aspect you agree with? Check out the Hootsuite guide to the Metaverse here.
10. 96% of home buyers seek for their dream dwelling on-line
Nearly half of dwelling consumers (47%) start the home hunt with a web based search, however almost all consumers will use the net sooner or later of their shopping for journey.
Positive, a few of that looking will likely be on Google — however the actuality is that social platforms are more and more used as search instruments now, too. If you’d like your newest itemizing to pop up, it’s in all probability smart to put up it on TikTok in addition to your web site. Study extra about mastering the artwork of social SEO here.
We’re not shocked at this quantity in any respect. As useful as social media may be as a enterprise software, it additionally takes plenty of elbow grease to do proper. This is the reason social media administration platforms like Hootsuite will help actual property execs prep and schedule posts throughout a number of platforms.
Hootsuite can also be tremendous useful for social listening (what subjects are trending in actual property proper now?) and responding to comments and messages.
Right here’s a fast peek in any respect the options that may assist a Realtor crush on social:
In different phrases, your competitors is about to return out swinging on social. In response to an trade survey by The Shut, social media is the #1 channel Realtors are planning on utilizing to develop their enterprise within the coming 12 months. Shouldn’t you be there, too?
Whereas weblog posts have historically been nice lead mills and inbound marketing tools, the tide is shifting. Increasingly Realtors agree that social media is a extra highly effective software for advertising and marketing than blogs, and 53% agree that video advertising and marketing on social is extra vital than an internet site.
(Truthfully? Most likely a good time saver, too, if you happen to’re utilizing instruments like social media management dashboards or caption generators.)
Check out our guide to social media marketing here.
Forty-eight % of actual property brokers agree that social media advertisements are their most impactful type of promoting.
Among the finest issues about social media ads, after all, is the unimaginable information you get from each marketing campaign. Not like analog advertisements like print commercials, billboards, or bus benches, you possibly can see precisely how many individuals every marketing campaign reached, see who that viewers is, and perceive what enticed somebody to click on via.
Learn more about key social media metrics and what they mean here.
Tragic! Regardless of understanding the worth and significance of social media for his or her enterprise, about half of actual property brokers don’t really feel like they’re doing it fairly proper.
The excellent news is, social media consultants are made, not born — and Hootsuite Academy is the right place to start out your schooling. Construct your expertise with on-line courses taught by trade execs.
And one other 18% of latest shoppers got here in from Fb advertisements.
The underside line? Social is a low-effort, high-reward approach for Realtors to generate new enterprise. (And you are able to do all of it in your pajama pants from dwelling — no door-knocking required.)
What proportion of actual property brokers use social media?
In 2023, nearly all of actual property brokers use social media to advertise their enterprise: actually, 57% of Realtors use social media each day.
Some extra compelling stats: 63% of Realtors use social media to advertise listings, and 59% of Realtors agree that social media is “very” or “considerably” vital.
How typically ought to actual property brokers put up on social media?
The frequency of posts relies on the platform. Finally, the trade you’re in — whether or not it’s actual property or dog-walking — doesn’t actually matter.
TikTok customers, for example, have very totally different expectations than Fb customers. Should you overdo it, you danger spamming somebody’s feed. Should you put up too inoften, your followers would possibly simply overlook about you.
Examine up on our final information to posting frequency right here: How Often to Post on Every Social Media Network.
How efficient is social media in actual property?
Social media is a really efficient software for actual property. In actual fact, 46% of Realtors agreed that social media was one of the best software for producing high quality leads, and a 2022 report from The Shut discovered that 38% of new real estate clients got here from social media.
And that’s only for natural social media content material. Should you’ve received a couple of bucks to spend money on social media advertisements, this generally is a useful gizmo for Realtors, too. Almost half of Realtors say social media advertisements are their most effective advertising.
There you may have it: the fascinating numbers behind social media for actual property — an open-house tour of all of our most related information, if you’ll. Prepared to start out wowing your shoppers and prospects with engaging real-estate content material on TikTok, Instagram, and Facebook? Listed here are 26 post ideas to get you began.
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