You realize the expression, “What you see is what you get”?
Properly, in relation to e-mail advertising campaigns, that may not at all times be the case.
On this publish, we’ll focus on one of the best free and paid e-mail testing, previewing, and rendering instruments you should utilize to verify your emails are prepared for the eyes of your leads and clients.
What’s an e-mail previewer?
An e-mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared in your leads and clients.
Why use an e-mail previewer?
Since everybody makes use of completely different e-mail suppliers reminiscent of Gmail, Outlook, or Yahoo, emails can seem in a different way for varied subscribers.
Typically photographs are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you might harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to evaluate HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an online browser) can learn and render data — this permits a web page to indicate multimedia, colour, photographs, and extra. Plain textual content emails do not embrace any of the multimedia, colours, photographs, particular fonts, and many others. that you simply’d see in an HTML e-mail — it is simply plain textual content.
Regardless of which e-mail sort you select, it’s best to preview your emails to verify they’re prepared in your viewers.
That is particularly vital when you go along with an HTML e-mail because it inherently consists of multimedia components, colours, fonts, branded components, photographs, and extra.
HTML E-mail Preview
As your HTML emails turn into extra refined, it is vital to preview and check your emails earlier than sending them to recipients. An HTML preview permits you to alter something obligatory earlier than the ultimate model is distributed to your viewers.
That means, you possibly can ship your messages to the individuals who matter most — your clients — with full confidence.
Greatest E-mail Preview Instruments
- HubSpot E-mail Advertising Device
- Marketing campaign Monitor
From HubSpot to GlockApps, right here’s how to decide on the precise e-mail previewer in your wants and finances. Except for previewing emails, many recommended instruments additionally embrace different e-mail advertising options, like superior testing.
Worth: $18 monthly to $800 monthly.
We’ve baked HubSpot’s E-mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer knowledge to energy your e-mail advertising efforts.
As a result of the CRM platform scales with what you are promoting, HubSpot’s E-mail Advertising Instruments are perfect for rising corporations.
You’ll be able to simply customise lists as your subscriber rely grows. The drag-and-drop e-mail editor additionally makes previewing emails for various units and platforms simple.
Worth: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e-mail advertising software program for skilled e-mail entrepreneurs. There’s just one plan (Enterprise Plan), and the worth varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails monthly.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “afﬁliate advertising.”
Their product presents a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You should utilize the function to see which visuals encourage readers to take motion.
Worth: $9 month-to-month for a fundamental plan; $29 month-to-month for a limiteless plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument exhibits what your e-mail will appear to be when despatched to all main e-mail suppliers and when seen on varied units.
You merely should click on the view you’d like from the choices listed on the left. It’s even attainable to view your e-mail with out photographs.
As well as, this instrument can verify to see in case your e-mail will go in style spam filters to make sure it lands in your viewers’s inboxes.
Worth: $9 a person monthly for a starter plan; $16 a person monthly for a marketing strategy; $20 a person monthly for knowledgeable plan; and customized pricing for enterprises
Mailosaur permits you to immediately see how your e-mail will seem on all in style e-mail shoppers, permitting you to catch any errors and to really feel assured that your e-mail will look nice in any inbox.
It additional permits you to view your e-mail on completely different units and completely different browsers. You’ll you should definitely appropriate any errors earlier than sending out your emails.
Worth: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech house preview and check their emails. Except for testing for spam scores, you possibly can preview and analyze e-mail content material.
When you run the checks, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
Worth: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e-mail deliverability instrument for in-house entrepreneurs and companies. SendForensics’ instrument is principally for e-mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e-mail precisely the way it’ll look on a tool or browser.
Free E-mail Preview Instruments
- HubSpot E-mail Advertising Device
- MailNinja E-mail Previewer
- Inbox Analyzer
It is vital to notice that the next free e-mail preview instruments are additionally free e-mail testing instruments. Which means, they’ve the flexibility to help with e-mail previews and e-mail testing.
With HubSpot’s E-mail Advertising Instruments, you possibly can create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. For example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your personalized emails are despatched mechanically.
Pre-made, customizable e-mail templates and the instrument’s drag-and-drop editor can help you rapidly create stunning emails to your recipient record.
Lastly, A/B check completely different components of your emails — reminiscent of topic traces or the time that you simply ship your emails — to find out what works greatest in your viewers.
Testing the visible design of your emails is vital. Nevertheless, do not forget to preview your precise content material as effectively.
With SubjectLine.com, you possibly can check your topic traces and obtain a free score out of 100. The instrument considers the whole size, phrase size, urgency, and extra.
Phrase alternative issues in your topic traces, and this instrument will assist you to develop extra clickable topics so your readers usually tend to open.
MailNinja is a free, easy-to-use, uncluttered e-mail preview instrument. With this instrument, you possibly can see on the spot previews of your HTML emails. Moreover, you possibly can double-check your alt textual content, ship check emails, and see how your e-mail will look on completely different units.
This can be a easy, free choice when you do not belief or wish to use a distinct preview instrument than your e-mail advertising software program.
Inbox Analyzer, one other free e-mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this instrument will let you recognize in case your e-mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot experiences in your sender scores, popularity alerts, and even blocklists. With this instrument, you’ll be capable to discover points and learn to resolve them.
PutsMail is a free e-mail testing instrument by Litmus. Plus, PutsMail allows you to see how your e-mail will look throughout 50+ platforms and units. This can be a useful gizmo when you’re simply on the lookout for a fast and straightforward solution to preview your emails.
Paid E-mail Preview Instruments
- Get Response
- Preview My E-mail
- E-mail on Acid
1. Get Response
Worth: $19 month-to-month for e-mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e-mail advertising software program that may assist you to create content material, enhance gross sales, and improve visitors to your website. Preview your emails in over 25 in style e-mail shoppers, and decide if and when multimedia components like photographs are blocked.
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and creating e-mail campaigns. With a paid account, you may achieve entry to an e-mail preview testing instrument that permits you to see screenshots of your emails throughout 90+ completely different apps and units.
Litmus permits you to personalize messages at scale. It’s appropriate for established corporations with massive e-mail lists. Each paid plan comes with e-mail previewing and presents limitless read-only customers. There’s a variety of templates which can be simple to implement.
Higher but, if in case you have a Litmus account, you possibly can add a Chrome extension to your browser and check your emails with out ever leaving your e-mail service supplier.
With the extension, you possibly can validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Worth: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e-mail builder with e-mail testing and quite a lot of obtainable e-mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout varied campaigns.
The entire emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout completely different units. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo can be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E-mail Preview Providers (previously Preview My E-mail) is one other e-mail testing resolution that may assist you to enhance your efficiency.
With it, you’ll get actual screenshots of your e-mail throughout all the favored email providers in a single click on. This instrument additionally presents e-mail analytics that may assist you to higher perceive your e-mail viewers.
It’s an awesome e-mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e-mail previews to entry by way of a devoted inbox.
E-mail Preview Providers offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e-mail.
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E-mail on Acid is an e-mail preview instrument designed that will help you show emails correctly throughout all shoppers. The e-mail previews are dwell shoppers, so that you’ll see precisely what your subscribers see.
This instrument offers you screenshots, so you haven’t any questions on what your e-mail will appear to be on 90 shoppers and units. It additionally checks for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally presents the flexibility to remark, edit, and evaluate e-mail previews instantly within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e-mail advertising. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t finished their job.
Use an e-mail previewing and testing instrument to make sure they’re excellent for recipients.
Editor’s observe: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.