Because the second-largest search engine, with over 2 billion users monthly, YouTube is an undeniably highly effective channel to your advertising efforts. Regardless of its reputation, many enterprise startup house owners decide to make use of Fb over YouTube as their channel, particularly for importing video content material.
It is a mistake. YouTube is a robust search engine that may assist what you are promoting attain extra individuals. Its technique depends on optimizing movies to increase the chances of discoverability.
One of the necessary techniques for optimizing your YouTube channel is to create participating YouTube descriptions.
A YouTube description refers back to the content material creator’s textual content to explain their content material. It makes use of search engine optimization strategies to optimize and categorize movies to assist customers discover the proper content material. There are two forms of YouTube descriptions: the general description of the channel and the descriptions for every video you add.
A YouTube channel description is just like the About Web page of an internet site. It seems below the “About” tab of your channel’s YouTube web page.
The YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you sort out and the communities you serve. The objective is to show a one-time viewer right into a subscriber and shopper of your content material. You can add this when setting up your YouTube channel.
As a YouTube creator, your main objective is to draw viewers and switch them into subscribers, usually utilizing your channel description. With that in thoughts, make sure to use key phrases that your meant viewers would use to seek for your content material.
YouTube Video Descriptions
Each YouTube video features a description that may be discovered below the viewport of the video.
Moreover, each video wants a singular description to extend the probability of your video being discovered when somebody is trying to find a specific subject.
A YouTube content material creator’s video description attracts and converts an audience. Subsequently, it’s essential that you just optimize your video descriptions for search engine optimization.
Should you’re not sure learn how to begin crafting compelling YouTube descriptions, hold studying. We’ll discover varied techniques you possibly can make use of and supply templates to make sure you have the whole lot it’s essential to excel on YouTube.
Create Compelling YouTube Video Descriptions
- Use YouTube description templates.
- Clarify your content material.
- Embody a name to motion (CTA).
- Add your character.
- Use timestamps to make movies scannable.
HubSpot compiled seven YouTube video description templates to assist what you are promoting present context to your viewers, rank higher in search, arrange your crew, and hyperlink to related net pages in your web site.
2. Clarify your content material.
To discover the perfect techniques for writing YouTube descriptions, I spoke with Eric Peters, a Senior Development Product Supervisor on HubSpot’s Academy crew. He mentioned, “[YouTube descriptions] are one of many main methods YouTube is aware of what your video is about. Embody hyperlinks, extra sources, hyperlinks to different movies and playlists, and many others. Be certain that the outline field is straightforward to learn.”
Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description. It additionally helps with accessibility for people who find themselves deaf or hard-of-hearing. Therefore, including closed captioning to your movies is an absolute should for accessibility.
As an example, check out certainly one of HubSpot Academy’s YouTube video descriptions:
A YouTube description differs from a web page meta description. In a YouTube description, content material creators clarify what your total video is about and even hyperlink to exterior sources.
Peters informed me, “You get 5,000 characters whole, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Think about writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video and paste it into the outline.”
3. Embody a call-to-action (CTA).
Your YouTube description is a incredible alternative to ask viewers to proceed to have interaction together with your channel or discover extra sources that may assist them study extra a few subject of curiosity.
As an example, for instance you create a quick ” Add Filters to Instagram” YouTube video, however you even have an in-depth ” Use Instagram for Advertising” weblog submit. Why not hyperlink it within the description? Almost definitely, anybody watching your Instagram video on YouTube could be equally grateful for the chance to study extra by way of a weblog submit.
Maybe you merely need to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s to your description.
It’s essential to format your description to make sure you put an important data first. Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you’d like your CTA/hyperlink to be seen by most individuals, hold it throughout the first 200 characters.”
After the primary 200 characters, your textual content will probably be reduce off, and viewers might want to click on “Present extra” to see the remaining. Subsequently, you have to make your first 200 characters rely.
4. Add your character.
A YouTube description ought to be enjoyable and reveal your model’s character with a singular voice. In contrast to conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.
Brian Dean’s YouTube channel is a good instance of this. His YouTube descriptions usually mirror the way in which he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a pal.
To study extra about utilizing YouTube for advertising functions, contemplate trying out HubSpot Academy’s complete YouTube Marketing course.
5. Use timestamps to make movies scannable.
Together with timestamps in your video description could make your video extra user-friendly and help your content rank well on search engines.
YouTube video timestamps seem inside search outcomes, enhancing person retention by directing customers to probably the most related parts of movies from SERPs.
Customers can seek for key phrases that seem in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.
YouTube Channel Descriptions
Each YouTube channel description ought to allude to a selected area of interest or central theme. You need to inform your viewers what they may study out of your channel. This can give them a cause to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, if you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of doubtless related creators.
YouTube Channel Description Examples
1. Wes McDowell
Wes McDowell’s YouTube channel targets viewers within the digital advertising area of interest. The channel description mentions the channel’s mission: instructing small companies house owners digital advertising methods they will use to develop their companies. The outline additionally lists subjects the channel will characteristic in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.
Why We Love It
This YouTube channel description is obvious and direct. It particulars what viewers will get once they come to the channel. This description additionally describes the advertising methods and strategies viewers will study. Readability goes an extended strategy to make a channel simply searchable and rankable on YouTube.
2. Yoga With Adriene
Yoga With Adriene’s YouTube channel description highlights one of many channel’s essential values: inclusion. The channel description mentions that everybody is invited to take part and study extra about yoga by way of her movies, no matter their ability stage. The outline additionally recommends movies that freshmen can watch to turn into accustomed to the content material.
Why We Love It
This channel description is a wonderful instance of how an organization’s mission might be helpful for video content material. The outline provides subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer. This angle is useful for rating on YouTube as a result of it’s aligned with morals and values that subscribers can simply establish with.
3. Wild Great Off-Grid
Wild Wonderful Off-Grid’s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re all in favour of residing off-the-grid. The outline additionally invitations viewers to go to their on-line retailer and social media profiles.
Why We Love It
This YouTube channel description establishes a distinct segment, describes the channel’s content material, supplies background details about the creators, and encourages subscribers and viewers to take part additional of their model. The outline additionally directs their viewers to different points of their enterprise, akin to their retailer and social media platforms, which fosters worth for his or her subscribers.
4. The Friends
The Pals’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and supplies every creator’s private YouTube channel and Roblox username.
Why We Love It
This YouTube channel description focuses on the leisure the channel supplies. The outline targets subscribers searching for gaming data and mentions the creators’ private journeys to set the channel aside from others in the identical area of interest and style.
5. Florian Gadsby
Florian Gadsby’s YouTube channel description introduces the channel’s creator and lists the subjects that viewers can anticipate to see once they subscribe. It additionally hyperlinks to the creator’s social media and publication, and supplies details about the creator’s on-line retailer, together with its restocking schedule.
Why We Love It
This YouTube channel description takes a private strategy to the channel’s subject material. The outline provides guests readability in regards to the channel’s content material and creative focus. It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and examine extra of their content material.
SciShow’s YouTube channel description introduces the channel’s creators and hints on the subjects that viewers can anticipate to see each week. The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.
Why We Love It
This YouTube channel description tells its viewers when they may see uploads. It is a good technique to make sure customers go to the channel proper on the time once they’re anticipating to see new content material. If views go up on a web page, the YouTube algorithm is extra prone to increase your channel to a wider viewers.
7. Unbox Remedy
Unbox Therapy’s YouTube channel description states the channel’s tagline, provides an outline of the channel’s content material, and supplies a contact electronic mail for enterprise inquiries.
Why We Love It
This straightforward channel description piques viewers’ curiosity with a fascinating tagline and an easy clarification of the channel’s content material. It additionally consists of an electronic mail that enables viewers to contact the creators to inquire in regards to the enterprise and ask skilled questions in regards to the channel.
YouTube Channel Description Templates
Now that we have coated the fundamentals, check out a number of templates you should utilize to craft a compelling YouTube description.
1. Be clear and concise.
You may create a playful, easy-going channel ‘About Me’ description, like this one:
Hello, I am [Name]. That is my channel about growing your gross sales, successfully concentrating on your viewers, and rising an electronic mail record that you should utilize to develop what you are promoting.
Should you’re a marketer who desires to study advertising methods to get [result, i.e., more traffic to your site], subscribe to my channel.
My channel publishes movies that target storytelling content material that connects X, reveals you learn how to infuse your authenticity in your model, and provides you a advertising technique that feels natural. If that sounds prefer it may very well be useful for you, please be part of me!
2. Join with subscribers.
Alternatively, you possibly can craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:
[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].
To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.
3. Create a distinct segment.
Once you write your YouTube channel description, you’ll need to use key phrases that outline and characterize your channel’s area of interest. Incorporating area of interest key phrases in your channel description helps viewers establish your area of interest and what content material you produce.
[Name] and [Name] have nuanced discussions about courting, their life-style, and relationships. They focus on present subjects that have an effect on fashionable courting and learn how to maneuver relationship patterns. You should purchase [Name] and [Name]’s to study extra about enhancing your data of relationships.
4. Present your journey.
You might need to create a channel description that asks viewers to hitch you on a journey that you just doc in your YouTube channel. As an example, in case your YouTube channel focuses on streaming online game content material, you could invite your subscribers to look at you as you try to win the sport. Subsequently, mentioning a objective to your channel can assist you achieve new subscribers keen to come back alongside for the trip as you pursue a objective.
This channel provides the whole lot it’s essential to find out about gaming, together with the most recent gear critiques, new sport critiques, and once-a-week stay streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].
5. Be extra private.
An efficient channel makes use of loads of private touches with its viewers to achieve subscribers as a result of the content material is genuine and affords emotional enchantment. The sort of description implies that you just need to create a way of neighborhood together with your channel.
It is a private journey of how I grew to become a painter. Find out about what paints I buy, the instruments I exploit, and the strategies I realized throughout college. Artwork is my ardour, and I categorical my love for [insert passion] by way of it.
6. Create anticipation for brand spanking new content material.
A content material creator must construct pleasure for the subsequent video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular company to take part within the movies to take care of the channel’s success.
This channel provides popular culture commentary by way of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.
YouTube Video Descriptions
A useful video description can spike your viewers’s curiosity and end in longer watch instances, higher view counts, and even new subscribers. Plus, it could actually assist with YouTube SEO, permitting YouTube’s algorithm to know your content material and counsel it to new customers, additional boosting your YouTube metrics.
YouTube Video Description Examples
1. “5 Greatest Coding Languages for Learners 2021” by nicole . younger
The outline of nicole . younger’s YouTube video, “5 Best Coding Languages for Beginners 2021,” hooks the viewer by posing a query that will probably be answered within the video. The video description additionally features a profit that the viewer will achieve from watching the video.
Why We Love It
On this video description, the creator summarizes the video’s title and specifies the target market. The textual content will assist audiences (and YouTube) perceive the video’s content material. This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.
“ Write Counterpoint – Music Composition” by Music Issues
The outline of Music Issues’s YouTube video, “How to Write Counterpoint – Music Composition,” makes use of key phrases akin to “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to enchantment to audiences which might be all in favour of studying the music composition approach. The outline additionally consists of timestamps that viewers can use to skip to the portion of the video that addresses the particular subject they need to find out about.
Why We Love It
This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.
“ Create a 90 Day Plan to your Enterprise (+ Free Workbook)” by Anna Clark
The outline of Anna Clark’s YouTube video, “How to Create a 90 Day Plan for your Business (+ Free Workbook),” consists of hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.
Why We Love It
It’s good to contain your viewers in different points of what you are promoting. The interplay and engagement you earn will aid you rank in opposition to different lively channels. Directing your viewers to different sources for what you are promoting may also assist your YouTube channel drive visitors to your web site, growing your authority in what you are promoting area of interest.
“How To Create An E-mail Gross sales Funnel” by Wishpond
The outline of Wishpond’s YouTube video, “How To Create An Email Sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra in regards to the firm.
Why We Love It
This description segments the video as a piece of a bigger collection. If subscribers study that you just present related content material in your channel, they are going to be extra inclined to look at your different movies. The outline additionally lets viewers know there’s a free demo of the service. Should you promote different services or products in what you are promoting, make sure to hyperlink them within the description.
“ Define Your Novel – Half 2” by Writing with Jenna Moreci
The outline of Writing with Jenna Moreci’s YouTube video, “How to Outline Your Novel – Part 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra in regards to the creator’s merchandise.
Why We Love It
This video description is nice as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube collection permits viewers to anticipate your subsequent video.
“Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening
The outline of Epic Gardening’s YouTube video, “Microgreens Growing: Materials and Beginner’s Guide,” invitations novice gardeners to find out about rising microgreens. The video description tells viewers in regards to the creator’s previous expertise with microgreens, lists the provides that the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.
Why We Love It
The creator supplies an inventory of merchandise used within the video. The viewers can conduct additional analysis into the merchandise or buy them instantly by way of the hyperlinks.
“Budgeting for Learners – Make a Price range From Scratch 2021” by Debt Free Millennials
Debt Free Millennials’ YouTube video, “Budgeting for Beginners – How to Make a Budget From Scratch 2021,” teaches viewers to create a price range. The outline provides viewers an outline of the subjects coated within the video and invitations them to join services and products by way of affiliated hyperlinks. It additionally consists of hyperlinks to the creator’s Instagram, Fb group, and web site in order that viewers can join with the creator by way of totally different social platforms.
Why We Love It
The creator has created a way of neighborhood and togetherness. Should you embody your social media hyperlinks in your YouTube video description, subscribers will comply with you on a number of platforms to stay engaged together with your content material. The content material creator invitations them to return for brand spanking new movies and share their very own experiences on social media.
YouTube Video Description Templates
A YouTube video description is descriptive textual content that features however will not be restricted to key phrases, themes, and particular ideas/company that the content material creator desires their viewers to know. The YouTube video description will increase visibility by way of search engine optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material. An efficient video description will probably be persuasive and informative, and immediate the viewers to tune in repeatedly.
1. Make it search-friendly.
Now we have all achieved it: Having components of an thought and hoping Google will fill within the blanks by finishing the search with the remainder of our thought. As a content material creator, it’s essential to personal every of the video’s associated tags, together with misspellings, to assist refine the content material below your channel. The YouTube movies must be centered round key phrases, maximizing your search engine optimization for Google and YouTube searches.
Hearken to how our CEO explains the distinction between X and Y, and study finest practices for implementing your personal technique.
Be taught extra about X and Y in our course: [course link].
2. Lead viewers to different sources.
You should utilize a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:
Hello there! New to [name of channel]? If that’s the case, here is what it’s essential to know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z, that can assist you [desired result for viewer].
The place else you’ll find me:
LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]
Be part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!
Please contact [PR representative] at [email or phone number].
3. Incorporate key phrases.
YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.
If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do this:
Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.
Some individuals are not sure what X is — at its most simple, X is [brief definition of keyword]. On this video, you may discover ways to X, Y, and Z, to make sure you’re in a position to develop your model on-line.
As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.
4. Tease a brand new initiative.
A brand new video is upcoming, and it’s essential to ship a teaser to your viewers that may create buzz main as much as the discharge of the brand new content material. A video teaser might be uploaded to YouTube Shorts to extend anticipation.
Be part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We could have Q & A periods to reply your entire newbie questions on Wednesdays, beginning subsequent week.
5. Be clear.
Authenticity sells. Viewers know if you aren’t being clear with them. YouTubers ought to be prepared to construct belief and interact throughout the neighborhood.
What’s up, guys? On this video, we’ll discuss an on a regular basis make-up look you are able to do in 10 minutes. I’m not an early riser, however similar to anybody, I nonetheless need to look good for the day. I’ll record the merchandise I used on this video.
Please subscribe in case you are feeling my vibe. I submit content material weekly, and you’ll at all times discover me on Insta! I’ll drop my social media handles beneath.
**All opinions are my very own. This video isn’t sponsored. I’m despatched merchandise for my consideration, and I earn a small share from gross sales by way of affiliated hyperlinks. Clicking on affiliated hyperlinks doesn’t price you something.**
6. Preserve engagement.
A video description comprises key phrases and time stamps for content material created. It is going to assist keep engagement and present the chronological order of issues, particularly if viewers are searching for a specific video for a selected date. A powerful YouTube description avoids clickbait to reel in customers.
Hello, everybody! We are the Science Kidz! In the present day we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will it’s Orville Redenbacher’s or Act II?
Each week, we do a brand new experiment as a part of our initiative to focus on STEM careers in Savannah, Georgia. When you’ve got an experiment you need to see The Science Kidz strive, depart a remark beneath. You by no means know — we might decide yours!
Comply with me on Instagram for extra experiment concepts, and tag us in a number of the experiments you do with your mates!
7. Assist viewership with paid sponsorships.
Content material creators with paid sponsorships, or paid product placements of their movies, will affect manufacturers and generate earnings for themselves. If “#advert” seems in your video description, you possibly can wager mentioning the product or model will immediate the viewers to strive it. Providing it at a reduction value may incentivize potential purchasers.
Hey, y’all! In the present day, we’ll be rebuilding a 454 Chevy Massive Block motor. We’ll be including 200 horses to convey the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.
This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.
Obtain these YouTube description templates, and assist your video go viral.
These must-have YouTube video and channel description templates can assist you scale back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort. Make sure to customise the textual content to reinforce the studying expertise since you need to be as useful as potential to your viewers.
Editor’s observe: This submit was initially revealed in March 2019 and has been up to date for comprehensiveness.