13 TikTok Ideas That Will Assist You Go Viral in 2023


Is TikTok taking on the world? With over one billion monthly active users, it positively seems like this video-based social networking platform has reached world domination standing. When you haven’t joined in but, it’s time to get on board.

We’ve gathered up a listing of the very best TikTok ideas and methods: assume getting views, rising engagement, monitoring feedback and utilizing TikTok Reside. Certain, TikTok is taking on the world — however now it’s time for you to take over TikTok.

TikTok tips and tricks for 2023

1. Start with a hook

TikTok moves fast. If you don’t grab a viewer’s attention right away, you risk losing them to whoever is next on the endless scroll.

When creating a video on TikTok, start with a hook: ideally, the first second or two will reel in your intended audience. You can do this through audio or visual means.

For example, the makeup tutorial below shows the text “Makeup Placement Tips for Glasses Wearers” right from the start. There’s no waiting to see what the video will be about; instead, the TikTokker introduces the subject right away, giving you a reason to stick around and see what the advice is.


I’ve been sporting glasses for over 10 years and these @JINS Eyewear glasses are one of the crucial snug, light-weight ones I’ve tried! #sponsored #jinseyewear #jinsxigari #makeupforglasses #makeuptips #makeuphackseveryday

♬ Roxanne – Instrumental – Califa Azul

Right here’s one other instance from a chef. They begin off the video with “Right here’s a trick I realized from working in kitchens” and present a unclean pot. The chef isn’t giving something away, however a viewer in a short time learns what the video is about and why they need to maintain watching (everybody loves a cleansing hack).


Little Chef Ideas #tips #hack #kitchenhacks #caramel #tiktokchef #littlechef #tiktokfood #fyp #fypシ #foryou #easy

♬ Le Festin (From “Ratatouille”) – Movie Sounds Unlimited

On TikTok, comments are king (sorry, that’s a lie—technically, Lewis Capaldi is king, however extra on him later). The extra feedback you get on a video, the extra seemingly TikTok’s algorithm will favour it, which means extra individuals will see your content material.

There’s a lot of methods to get feedback in your TikTok, however the easiest technique (and actually, the only technique to get something you need) is to only ask.

For instance, Dylan Mulvaney made a TikTok asking for follower’s options for a Halloween costume. She received fifty thousand concepts — that’s sufficient to decorate up in costume day by day for 136 years straight, in the event you’re counting.


Day 207- HALLOWEEN COSTUME HELP!!! #trans #halloween #costume

♬ Halloween ・ cute horror song – PeriTune

3. … and reply as many feedback as attainable

One other technique to get extra feedback on TikTok? Make them your self. Replying to the feedback you get by yourself TikToks is nice for the algorithm, plus it helps to determine a extra real relationship together with your viewers.

With 3.6 million followers, TikTokker @erikatitus might simply ignore the feedback flowing into her movies—however she replies usually, rising her engagement and in addition making her followers really feel liked.



♬ Sirtaki (Zorba the Geek) – LucasGitanoFamily

Understanding that the creator is more likely to reply is an effective incentive for viewers to go away feedback, too. Which brings us to:

On the subject of incentive to remark: one in all TikTok’s most unusual options is creators having the ability to make movies that reply to a selected remark. In reality, some TikTokkers have constructed their following based mostly off of audience-requested authentic movies — like @poppincandy official.


Reply to @ash3r_fl00f5 🍉WATERMELON MIX!🍉 #fyp #fypシ #foryoupage #watermelon #green #red #asmr

♬ original sound – Poppin Candy

This model makes most of its Tiktoks within the type of a reply. It’s an ideal technique for engagement: their movies get a ton of feedback, all from customers hoping to get a reply.

It’s difficult to maintain monitor of all your feedback, particularly in the event you don’t need to be on-line 24/7 (ah, the last word objective).

To be sure you don’t miss something, use Hootsuite Streams to watch TikTok feedback. You possibly can view, delete, and reply to feedback from inside the Hootsuite platform.

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5. Put up on the proper time

Do you know that there are optimal times to post on TikTok? The perfect time to submit is when most individuals are going to be actively scrolling, as a result of TikTok hardly ever exhibits movies which can be greater than every week or so previous. That point varies relying on day of the week: 9:00 p.m. is a superb time to submit on Monday, however not on Saturday.

best time to post tiktok update

Okay, so we discovered that 7:00 a.m. on Sunday is an effective time to submit—does that imply it’s important to work on the weekend? Fortunately, no: you should use instruments like Hootsuite’s post scheduler to prepare your content material forward of time, and assure a video will go dwell when it’s most definitely to get quite a lot of views.

Recommended times to post in Hootsuite Composer

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6. Be taught out of your successes (and errors)

Take note of your TikTok analytics. See which sorts of movies are probably the most profitable and attempt to recreate that success. This isn’t to say you shouldn’t experiment with content material or hand over on a technique that doesn’t go viral—it is best to make content material you are feeling enthusiastic about, it’s not all concerning the numbers.

Nonetheless, in the event you’ve struck gold, attempt hanging it once more. For instance, in the event you discover out that your viewers goes bonkers (and offers you over 400,000 likes) due to your shockingly correct Kardashian impression…


Replying to @:/ mmyeah… #kardashians #kuwtk #realitytv #realitytvclips #comedytrending

♬ original sound – Angelo

…it is best to attempt that Kardashian impression once more. Perhaps even begin taking consumer’s requests for iconic traces (and who is aware of, maybe hit 2.1 million likes).


Replying to @mjpsbucket that is one in all my fav quotes from Kim 🤣 #kardashians #kuwtk #realitytv #realitytvclips #comedytrending

♬ original sound – Angelo

To get probably the most out of your TikTok metrics, use Hootsuite to analyze your performance. It’s the simplest technique to see what’s working and what’s not.

[screenshot of Hootsuite TikTok analytics page would be good here!]

7. Discover your area of interest

That is the type of recommendation you’ll get in virtually any social media-related weblog submit: discovering your area of interest (and the group of customers who love that area of interest) is essential to establishing your private model, whether or not you’re utilizing TikTok for business or simply for enjoyable.

The narrower your area of interest, the extra particular your viewers can be: so don’t be afraid to get actually particular. For instance, this creator has earned over 320,000 followers for making meals in an electrical lunchbox. Their content material is immediately recognizable, they usually’re identified for that area of interest content material.


Altering my title and leaving the nation earlier than the Italians see this ✌️🤫 It was value it 💯 #YellowstoneTV #ChevyEVSongContest #cookingatwork #electriclunchbox #timetoletergo #lasagna #fypシ

♬ original sound – Allison

8. Use trending sounds

When you’re ever caught in a TikTok rut, one of the simplest ways to get inspo for brand new content material is to scroll via the platform your self. See what sounds are trending and what of us are utilizing them for, and take into consideration how one can put your personal twist on them — and we’re not (simply) speaking about making lip-sync movies.

Meghan Trainor’s “Made You Look” was huge on TikTok in late 2022: there’s over 1.7 million movies made utilizing that audio clip, and the dance blew up a lot that Trainor herself made a TikTok doing it.


Loving all ur movies to #madeyoulook 💖🥹😭🫣🙏💖

♬ Made You Look – Meghan Trainor

Of the 1.7+ million TikToks utilizing that sound, the very best ones are the movies that present the TikTokker’s distinctive persona—like these builders, who may not be fairly as glamorous (or rhythm-aware) as Trainor however have that actually genuine vibe that the TikTok viewers loves.


#sjrbuildingsolutions #fyp @meghantrainor

♬ Made You Look – Meghan Trainor

9. Bounce on traits

Not all traits are based mostly on audio — there’s additionally challenge- and game-based traits, that are a good way to include some lighthearted enjoyable into your content material. Merely utilizing voice filters is rising as an enormous TikTok pattern, and a few of us are combining the voice filters with different traits (double whammy).


received him #littlefroginmyhand

♬ original sound – ave marin

10. Preserve it quick and candy

Editing TikToks is an art in itself, however for probably the most half, you’ll need to stick to quick, snappy clips, a.ok.a. maintain the viewer’s consideration by all the time giving them one thing new to take a look at. This seemingly means reducing out fairly a little bit of content material with a view to present probably the most motion, and even dashing sure clips up. It could be troublesome to distill your work all the way down to just some seconds, however that’s the type of video that reels viewers in.


🌼🌼✨✨🎨🎨 #namiartist #xuhuong #fanart #speedpainting #art #acrylicpainting #fpy

♬ original sound – XVX – XVX

A fantastic instance of this are the TikToks that visible artists make: a lot of them reduce collectively clips of their course of, displaying their viewers quick snippets of their work and the way a venture goes, step-by-step. The precise artwork would take for much longer, after all, however reducing it into extra digestible items is one of the simplest ways to maintain a web-based viewers engaged.

11. Experiment with new types of movies

TikTok is all the time altering—the kinds of videos that went viral in 2020 are completely different from the sorts of movies which can be going viral at present. It’s vital to be consistently experimenting and adapting (and that’s additionally a part of what makes TikTok enjoyable).

Lewis Capaldi (named the King of TikTok by… himself, actually) is an icon on the platform, largely as a result of he’s consistently attempting new issues. After the singer teased a brand new love tune on TikTok, {couples} began utilizing it to make romantic movies—and Capaldi began stitching these movies displaying how “lackluster” his personal love life is.


#duet with @robyn_mitchellbird93 #lonely

♬ original sound – Lewis Capaldi

It’s an unconventional technique to promote the tune, nevertheless it’s additionally refreshing how genuine Capaldi is on the app. And the irony in his video stitches is fairly hilarious. Eyerolling at lovey-dovey {couples} is frequent on TikTok, however doing it to your personal love tune shouldn’t be.


#duet with @jaronatlas throwing up is my solely second of peace

♬ original sound – Lewis Capaldi

12. Use standard hashtags

Make your self simpler to seek out on TikTok through the use of trending hashtags that relate to your content material. This helps the platform perceive what sorts of movies you’re making, and what sorts of customers to point out these movies to.

This TikTokker makes quite a lot of content material associated to meals in Sydney, Australia, they usually use hashtags to make that content material extra Search engine marketing-friendly.

For instance, the video under about Woolies (quick for Woolworths, a well-liked grocery store chain down beneath) makes use of the hashtags #placesinsydney, #woolies, #woolworths, #wooliesfinds, #woolworthsfinds, #cheapeats, #hashbrown and #sweetpotatohashbrowns.


Really easy and handy to only toast this candy potato hash brown! Crispy and yum! Vegan pleasant and for $6.50 a bag. It’s by *Robust Roots* Go verify them out! #placesinsydney #woolies #woolworths #wooliesfinds #woolworthsfinds #cheapeats #hashbrown #finds #grocery #haul #sweetpotatohashbrowns #strongroots

♬ original sound – Places in Sydney Foodie

When you’re undecided what sorts of hashtags to make use of, attempt doing a competitive analysis of different TikTokkers who’re discovering success in an analogous area of interest. Imitate it ‘until you make it!

13. Don’t take your self too severely

Making a successful TikTok marketing strategy is severe work, after all. However a part of the fantastic thing about the platform is that you simply don’t need to be historically “skilled” on a regular basis. Numerous TikTok customers simply need to scroll via and have fun, and it’s okay to point out some vulnerability.

Creator Chris Olsen’s charming and relatable sense of humour has garnered an viewers of over 9 million. After his viral success, he’s consistently collaborating with celebrities and attending high-profile occasions, however his content material isn’t all about his achievements. In reality, he has a complete second TikTok account with many movies strictly devoted to creating enjoyable of himself. It solely makes him extra charming and relatable.


#duet with @njbuckeye #citiconcertseries

♬ original sound – New Jersey Buckeye

Bonus: 5 ideas for going dwell on TikTok

1. Announce the dwell earlier than you do it

Generate some hype earlier than you go dwell by posting about it on TikTok. Let your viewers know if you’ll go dwell and what you’ll be speaking about, to allow them to “attend” in the event that they want to.

Trace: you too can do that throughout a number of platforms: Put up in your Fb, Instagram and Linkedin to promote your TikTok dwell.

2. Plan out what you’re going to say

You don’t want a script for going live on TikTok, however it’s a good suggestion to have a common plan of what you’re going to be doing. Make your self an overview of speaking factors or stuff you need to contact on earlier than going dwell.

That is particularly vital in the event you aren’t tremendous snug being on digicam—having a plan will make you are feeling extra relaxed, and that confidence will come throughout to your viewers.

3. Title your dwell appropriately

As a result of your viewers can be a part of your dwell at any time, it’s vital to verify in with them and remind them what the aim of your TikTok is. For instance, a viewer that joins 5 minutes in would seemingly have missed your introduction, and also you don’t need them to scroll away as a result of they don’t know what’s happening.

Ensure your entire viewers is in control by titling your dwell appropriately (for instance, “Instructing my canine roll over” or “Q&A with a fireworks scientist” in order that viewers instantly know what your dwell is about. It’s also possible to plan verbal reminders each jiffy: simply say a number of phrases to catch up anybody who tunes in late.

4. Thank your viewers

The principle distinction between common TikTok movies and TikTok Reside is that your viewers can work together with you in actual time. Be sure you’re benefiting from that by partaking with them: acknowledge feedback, reply questions and point out viewers by title in the event you can.

It’s an efficient technique for making a extra real connection together with your followers, and who doesn’t love a shoutout?

5. Make a name to motion

Your TikTok Reside could be the primary time some viewers are seeing you, and also you don’t need it to be their final. Encourage viewers to comply with you (on TikTok and on different platforms, if in case you have it) and to go away likes and feedback. That’s engagement that may allow you to relating to TikTok’s algorithm.

You possibly can say your name to motion verbally and even squeeze it into the title of your Reside.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you may schedule and publish posts for the very best instances, interact your viewers, and measure efficiency. Attempt it free at present.

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