12 of the Finest WordPress Popup Plugins in 2023


Regardless of their overwhelmingly unhealthy repute, popups are a useful gizmo, however excessive conversion potential is not value sacrificing person expertise. Fortunately, with the precise WordPress popup plugins, you may leverage the high-conversion potential of popups with out driving customers away.)

Earlier than diving into the instruments, let us take a look at the options to find out if a plugin fits your wants.

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What to search for in a WordPress Popup Plugin

Popup plugins provide many options — from customization to display screen show places and built-in analytics — however crucial options to be careful for are focusing on and set off choices.

Focusing on refers to the place the popup will seem in your web site and who will probably be proven to. In style methods to focus on customers with popups embrace page-level focusing on, geolocation, machine, and site visitors supply.

Triggers are actions {that a} person must take for the popup to look. In style set off choices embrace web page entrance, scroll depth, clicks, time on web page, and exit intent.

Having just a few popup varieties in your WordPress web site might enhance your lead capturing recreation. A fast Google search reveals that there are a lot of instruments to select from. That will help you kind via the muddle and discover a instrument that strikes the needle on your crew, we’ll check out 12 WordPress popup plugins it is best to take into account beneath.

1. HubSpot WordPress Plugin

HubSpot’s plugin means that you can connect your WordPress website to your HubSpot account for seamless integration. Any adjustments made to your popups in your HubSpot portal will likely be routinely mirrored in your WordPress web site with none additional work in your half.

Example of HubSpot's popup form


HubSpot’s popup tool is extremely intuitive and straightforward to make use of. You’re first prompted to pick the kind of popup you need (field, banner, or slide-in) after which taken to the customizer the place you may edit the textual content, add a picture and related type fields, and even design your individual thank-you message on the finish.

Each contact you seize is routinely added to your free HubSpot CRM account. You may also goal customers by merely typing within the URL of the web page(s) you need your popup to point out up on and select whether or not you need it to be triggered by a 50% web page scroll, exit intent, or time elapsed. And if customers resolve to dismiss your popup, you may select when they are going to be uncovered to it once more.

All of the options on this instrument are free.

What We Like: Aside from the plain purpose being that that is our plugin, we like it for all it affords totally free. That is an all-in-one plugin that handles every part you want on WordPress. With popups, you may create or handle your pre-existing popups with little to no problem.

2. OptinMonster

OptinMonster was one of many firsts to popularize using popup varieties within the advertising area. Its drag-and-drop function makes it extremely straightforward to make use of. You possibly can select from quite a lot of pre-built templates or create your individual popup from scratch. Their Canvas function means that you can create any kind of popup (not simply varieties!) with using customized HTML/CSS and WordPress shortcodes.

Small Success is one other distinctive function that permits you to show totally different affords to individuals who have already transformed on one in all your popups so that you gained’t annoy your guests by exhibiting them varieties they’ve already signed up for. You achieve entry to loads of triggers, reminiscent of exit intent, time on web page, person inactivity, clicks, in addition to many superior focusing on choices like new vs returning customer, cookie, geolocation, machine, adblock utilization, and extra.

Optin monster's plugin creation page

The principle downside with this plugin is that there isn’t any free model. Plans begin at $9/month, however you’ll need to improve to the next tier for the extra superior options like A/B testing and exit intent.

What We Like: That is the best choice for simple customizability. You may have drag-and-drop for design, totally different templates to work off of, and even the flexibility to design from scratch. You’ll simply be capable to with any kind of popup you wish to make with this plugin.

3. Elementor Popups

Design gorgeous popups with the favored web page builder plugin Elementor and their Popup Builder function. Elementor Popups makes use of the identical interface because the web page builder, permitting you to use the identical widgets and styling choices to your popups, like buttons, countdown timers, e-mail opt-in varieties, and extra. Equally to most of the different plugins, this one affords quite a lot of popup varieties like fly-ins and full-screen overlays.

With greater than 100 stunning templates to select from, this popup builder allows you to create WordPress particular web page focusing on choices (classes, tags, publish codecs, and so on.) with a number of triggers to select from, reminiscent of click on, time, scroll, inactivity, and exit intent.

An example of a popup ad created using Elementor

This plugin doesn’t include built-in analytics or A/B break up testing. And whereas the Elementor web page builder plugin is free to make use of, this popup builder is just obtainable once you buy the professional model, which prices $49 for one web site, and as much as $199 for limitless websites.

What We Like: Elementor’s popup plugin is a good alternative for premium designers. You gained’t want any coding expertise to create gorgeous popups on your customers. That is one other all-in-one plugin that helps you construct

4. Sumo List Builder

Sumo is greater than only a popup type builder. On high of rising your e-mail listing, this plugin additionally helps together with your social media, hyperlink constructing, and website analytics. The app has a module referred to as Record Builder, which lets you create popups. You possibly can set you popups to point out up in accordance with site visitors supply or totally different triggers reminiscent of clicks, time on web page, exit intent and scroll depth.

A Newsletter popup created using Sumo List Builder

Although this plugin comes with a free model, just one template is out there within the free tier and also you’ll must improve to take away the Sumo branding. Premium plans begin at $29/month, which places Sumo on the dearer aspect in comparison with different popup plugins.

What We Like: This plugin is nice for constructing your e-mail listing. You may have an intuitive integration with e-mail and e-commerce, making this the right plugin for anybody trying to develop their enterprise via e-mail advertising.

5. PopUp Domination

PopUp Domination is likely one of the oldest popup instruments on the market. Nonetheless, this hasn’t stopped them from making the precise updates to remain aggressive available on the market. Its visible interface nonetheless makes it pretty straightforward to customise one of many 100+ pre-built templates obtainable.

This plugin allows you to present your popup to totally different customers primarily based on time on web page, person inactivity, exit intent, clicks, whole time on web site, and mouse hover. On high of page-level focusing on, extra superior focusing on choices embrace geolocation, site visitors supply, and machine.

Popup Domination's homepage

PopUp Domination has a royalty charge pricing construction. Every tier grants you entry to all of the options: limitless domains and popups, A/B testing, reside chat assist, and extra. As an alternative of being charged to have entry to extra options, you’re charged primarily based on the variety of whole views your popups get throughout your entire web sites.

If you wish to use your popups on many web sites which have low site visitors, PopUp Domination is likely to be an excellent answer. Nonetheless, this will not be the best choice for you you probably have only a few websites with excessive site visitors volumes.

What We Like: This plugin is nice for newbies since you’ll have many sources that can assist you use the instrument and a comparatively low value for getting began. As soon as your web site begins getting extra subscribers, nevertheless, you may wish to look towards pivoting towards a extra price-friendly possibility on your popup advertisements.

6. MailOptin

MailOptin is a fast-growing popup plugin for WordPress. It converts your web site guests into e-mail subscribers utilizing several types of opt-in varieties together with popups, notification bars, inline or embedded varieties, scroll bins, slide-ins, sidebar varieties and so on.

It’s intuitive and straightforward to you partially as a result of it makes use of the WordPress Customizer that you simply already know and love. It ships with a ton of professionally designed and cellular responsive templates to select from.

MailOptin's popup creation page

It consists of a variety of show triggers reminiscent of page-level focusing on, exit intent, time on website, pageviews, scroll set off, adblock and referral detection, machine focusing on, new versus returning guests and so on. And integrates with all main e-mail advertising suppliers and CRMs together with Hubspot.

MailOptin is freemium. You possibly can check out the plugin totally free by downloading the lite model on WordPress.org repository or buy a premium license to unlock extra highly effective options and top-notch buyer assist.

What We Like: This popup plugin integrates properly with WordPress since you’re employed instantly via WordPress customizer. This may be nice for individuals conversant in WordPress and simply need one thing that works.

7. Ninja Popups

Ninja Popups is one in all CodeCanyon’s high promoting plugins. For $24, you achieve entry to their drag-and-drop popup builder with over 70 templates and animation results to select from.

And if you’d like extra than simply varieties, Ninja Popups allows you to create all types of popups, reminiscent of video shows and social sharing bins. Its anti-adblocker know-how allows you to present your popups even to guests who use advert blockers. This plugin additionally affords page-level focusing on, and set off choices embrace scroll depth, time on web page, exit intent, and person inactivity.

An example of a popup ad created using ninja popups

Though there isn’t any free model, at solely $24, Ninja Popups affords a few of the most artistic freedom for the worth.

What We Like: This plugin is efficient and allows your creativity. Bypassing adblockers is very useful contemplating 2 in 5 people use adblock today.

8. Icegram

For those who’re on the lookout for a extra native possibility, Icegram allows you to create popups proper from the WordPress dashboard, thought its text-based interface makes it barely much less person pleasant than most. Icegram’s set off choices embrace time on web page, exit intent, person inactivity, clicks, and time delay. Focusing on choices embrace web page, person retargeting, machine, and geolocation.

Icegram's text-based interface for creating popup ads

This plugin affords a good quantity of worth totally free, however to entry extra functionalities, you’ll want to improve. Premium plans begin at $97/12 months.

What We Like: This plugin is one other nice alternative for working instantly via WordPress. If you may get previous the text-based interface, it is a good possibility for these needing a easy popup advert answer.

9. Popup Maker

Popup Maker affords numerous flexibility by way of what you may construct. Along with opt-in varieties, you may create cookie notices, video lightboxes, notification bins, and so on.

An enormous draw of this plugin is its WooCommerce integration, which helps you to goal customers primarily based on their buying cart gadgets, buy knowledge, and extra. Nonetheless, this plugin’s lack of a visible editor makes it much less pleasant to make use of.

Popup Maker's integration with WordPress

You should use Popup Maker totally free, however for extra performance, particular person extensions could be bought beginning at $87 per 12 months

What We Like: This plugin allows you to tailor your web site popup advertisements to your person. You even have an excellent set of fundamental choices to work off of as talked about. Popup Maker is one other good selection for individuals who are conversant in WordPress and simply desire a easy means so as to add popups to their web page. The additional profit is having the ability to work off of client knowledge.

10. Bloom Email Opt-Ins

Supplied to you by the devs at Elegant Themes (authors of the favored Divi theme), Bloom comes with over 100 templates to customise and allows you to create quite a lot of varieties on high of popups, together with widgets, inline bins, and optin lockers which you should use for gated content material. Together with fundamental web page focusing on, this plugin comprises distinctive set off choices — for instance, make a popup seem after a person has left a remark in your web page or after a person has made a purchase order.

Bloom Email Opt-in's dashboard

Regardless of its high-quality templates and delightful dashboard, Bloom lacks numerous the superior options different plugins provide like an exit intent set off possibility, and it does not have a visible customizer.

As a result of this plugin comes from Elegant Theme, you may solely entry it by buying an Elegant Theme subscription, which prices $89/12 months or $249 for lifetime assist and updates. This subscription additionally offers you entry to 87 premium themes and a couple of different plugins. But when all you’re on the lookout for is a popup plugin, this will not be well worth the funding.

What We Like: Bloom E mail Choose-ins is a good alternative for individuals who want greater than only a popup plugin. You possibly can absolutely customise your web site via this plugin, and that features popup advertisements.

11. Popup Builder

Popup Builder allows you to insert any kind of content material into your popups and create customized animation results. It affords options like computerized closing, person retargeting, and time delay triggers, in addition to integrations with e-mail service suppliers MailChimp and AWeber.

An example of a popup ad made through popup builder Whereas this plugin can be utilized totally free, similar to Popup Maker, you’ll need to buy extensions for extra performance. Particular person extension costs fluctuate between $5 and $15, however you may get the total bundle beginning at $49/month.

What We Like: Popup builder is an efficient possibility for these desirous to make mobile-friendly popup advertisements. Its intuitive person expertise allows you to construct nice trying popups in seconds.

12. Poptin

Poptin is a free popup and type builder specifically designed for entrepreneurs, web site house owners, and digital companies. Its highly effective conversion optimization options are efficient in boosting e-mail signups, lowering cart abandonment, growing engagement, and enhancing your total gross sales conversion charge. It has quite a lot of absolutely responsive and customizable popup and forms templates you can make the most of with out the necessity for coding.

In a matter of minutes, you may create your lightbox popups, full-screen overlays, gamified popups, countdown popups, slide-ins, bars, widgets, e-mail varieties, and extra. You possibly can add totally different components reminiscent of pictures, movies, icons, countdown timer, coupons, and even customized CSS. One of the best half is you can Combine it with HubSpot CRM and emailing software program to expertise a seamless lead era funnel. Poptin additionally affords a variety of good triggers and focusing on guidelines to higher convert probably the most certified leads and clients.

Poptin's homepage

Poptin’s free plan already consists of main instruments and options like analytics, A/B testing, exit-intent set off, limitless popups, and varieties, amongst others. If you wish to get entry to extra superior options, you may all the time improve to its paid plans which begin at solely $25 monthly.

What We Like: This plugin offers you numerous bang on your buck. Whereas different plugins on this listing cost you for entry to analytics, this instrument offers you all of that totally free. Poptin is greatest for entrepreneurs trying so as to add popups and dive into the info behind what makes them efficient.

Select whichever plugin suits your wants one of the best.

There are countless choices with regards to WordPress popup instruments.

For those who’re on the lookout for a fast and straightforward technique to gather person data and convert leads, take a look at HubSpot’s free form popup WordPress plugin. Putting in the plugin will routinely join your demand seize instruments to the free HubSpot CRM so you may simply create follow-up emails for individuals who have stuffed out your type, observe their exercise in your website, and handle your leads multi function place.

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