12 new Google Analytics 4 ecommerce dimensions and metrics


Everybody’s favourite new Google product, Google Analytics 4 (GA4), has simply launched 12 new merchandise and event-scoped ecommerce metrics and dimensions.

Why we care. Ecommerce advertisers and retailers will now be capable to view and analyze particular details about merchandise, providers and interactions. You must also be capable to see Objects bought and purchases by nation, which exhibits you the variety of objects bought and the variety of purchases for every nation.

ICYMI, Google will sunset Universal Analytics on July 1, 2023.

What’s new. Now you can discover the next new dimensions and metrics within the Explorations and the Knowledge API:

  • Merchandise affiliation
  • Merchandise variant
  • Objects added to cart
  • Objects checked out
  • Objects clicked in listing
  • Objects clicked in promotion
  • Objects seen
  • Objects seen in listing
  • Objects seen in promotion
  • Transport quantity
  • Transport tier
  • Tax quantity

New naming conventions. Google has additionally renamed a number of metrics:

  • Add to carts (beforehand referred to as Add-to-carts)
  • Merchandise-list click on occasions (beforehand referred to as Merchandise listing clicks)
  • Merchandise-list view occasions (beforehand referred to as Merchandise listing views)
  • Merchandise view occasions (beforehand referred to as Merchandise views)
  • Objects bought (beforehand referred to as Merchandise buy amount)
  • Promotion clicks (beforehand referred to as Merchandise promotion clicks)
  • Promotion views (beforehand referred to as Merchandise promotion views)

Dig deeper. Overview the official Analytics Assist documentation here.

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In regards to the writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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