To maintain up with TikTok, Instagram is consistently rolling out new options to profit each manufacturers and creators. It looks like each time I log into Instagram, I am met with a number of new instruments and options to create, manage, and promote my content material.
Should you’re like me and need assistance maintaining monitor of all these modifications, here is a breakdown of 11 new options you must combine into your 2022 Instagram advertising and marketing technique.
11 New Instagram Options Entrepreneurs Ought to Be Utilizing in 2022
1. Reels Template
In line with Instagram, 91% of energetic Instagram customers watch movies on the app weekly — so Reels is a device entrepreneurs ought to leverage if they are not already. If creating Instagram Reels appears daunting, then the app’s new Reels Template function could possibly be what it’s essential to make extra movies sooner.
Reels templates are pre-built templates anybody can use to make Reels faster and extra effectively. To entry a template, discover an Instagram Reel you wish to use as a template. The Reel will need to have music and at the very least three clips. As soon as you discover the video you need, comply with these steps:
- Step 1: Faucet the three dots on the button proper of the Reel you wish to use.
- Step 2: Faucet Use As Template.
- Step 3: Faucet Add Media on the backside and choose the pictures and video clips you wish to use in your Reel. These photographs will substitute those within the authentic Reel.
- Step 4: Click on Carried out or Subsequent, preview your Reel and share if you’re happy with the consequence.
2. Twin Digicam
Instagram’s new twin digital camera function permits customers to file content material with their back-facing digital camera concurrently their front-facing digital camera. The picture from the back-facing digital camera will take up many of the display screen, whereas the front-facing picture will seem in a small window to the facet. The twin function is simply accessible when recording Reels.
3. Remix Images
Since 2021, Instagram customers have been capable of remix Reels to create their very own content material, collaborate with creators, or react to a video. Now, the remix function could be utilized to Instagram pictures as properly. One of the best ways I can describe the remix function is that it is just like TikTok’s “Duet” function, which permits customers to connect their photograph or video to another person’s.
On Instagram, you may connect your video or picture to another person’s Reel or photograph and add it as a Reel. You may also add stickers, polls, and textual content to additional “remix” the content material.
4. Interactive Stickers
Most of the interactive stickers which have been accessible on Instagram Tales at the moment are accessible for Reels. Entrepreneurs and content material creators can use the next stickers of their Reels to have interaction their viewers:
- Ballot: Get your followers’ opinions or have them vote on what your subsequent little bit of content material needs to be.
- Quiz: Check your viewers’s information or use this function to show them one thing new.
- Emoji Slider: Enable viewers to point out how your content material or a particular subject makes them really feel.
5. Grid Pinning
Have a bit of content material you do not need misplaced in your grid? You possibly can pin it to the highest of your profile utilizing Instagram’s grid pinning function. To do that, choose the Reel or photograph you want to pin. Within the prime proper nook of the put up, faucet the three dots and “Pin to your profile.” Afterward, your put up will seem on the prime of your grid.
The pinning function is great for:
- Bringing consideration to an ongoing promotion
- Showcasing an occasion
- Highlighting your hottest content material.
6. Partnership Inbox
Gone are the times of missed alternatives due to a busy inbox. Now, manufacturers and creators can rapidly discover and handle their communications in a single location — partnership messages.
Partnership messages have their very own sub-folder within the Direct Messages tab. These messages skip the request folder and get precedence placement — making it simpler than ever to search out and handle branded content material partnerships.
7. Discover Creators
Instagram is formally taking part in matchmaker with a brand new suite of instruments to assist manufacturers and creators join.
Let’s begin on the creator facet — customers can add manufacturers to a most well-liked model listing. When a model searches for creators to associate with, those that have the model on their listing will seem on the prime of the search outcomes. This makes it simpler for manufacturers to search out creators who already present an curiosity.
Manufacturers can even filter creators by follower depend, age, gender, and site — which Instagram believes will assist manufacturers “manage shortlists to simply handle a number of campaigns.”
This function is simply accessible to creator accounts and enterprise accounts.
8. Auto-Captions for Reels and Tales
Instagram’s captions sticker was initially solely accessible for tales, however the app has not too long ago expanded it to Reels. This function routinely converts what somebody says in a video into textual content in order that customers can watch with out sound.
Now, audiences can have interaction along with your movies — with or with out sound. This function additionally takes a giant step in making Instagram content material extra accessible.
9. Calendar Device
This is some thrilling information when you have a enterprise profile — Instagram is planning to double the information monitoring interval inside Instagram Insights from 30 to 60 days.
Social media entrepreneurs can lastly ditch the third-party apps that present a extra prolonged monitoring interval. As an alternative, this data might be available inside Insights. This is a superb instance of Instagram listening to suggestions from customers requesting such an improve for months.
Instagram launched Subscriptions simply this 12 months – a function permitting creators to cost a month-to-month subscription price for unique content material and advantages.
With Subscriptions, creators set a month-to-month subscription value of their alternative, and a subscribe button will seem on their profile. They will supply a spread of advantages to subscribers — like unique livestreams and Tales.
The function is a part of a extra vital effort to assist creators make a dwelling on its platform – an incentive for creators to remain on it. This function additionally allows creators to develop deeper connections with their followers.
This new function comes after Twitter introduced the same subscription mannequin — Twitter Blue — so it is secure to say extra platforms will possible add subscription-based options to draw creators.
11. Visible Replies on Reels
One other TikTok-inspired function to hit Instagram is visible replies, which implies customers can touch upon Reels — with one other Reel.
Should you create short-form movies on Instagram Reels, now you can make feedback, just like TikTok’s reply perform. It’s a extremely participating and interactive option to have interaction with followers and leads — and vice-versa.
Instagram has develop into one of many world’s hottest social media platforms. Nevertheless, the platform isn’t simply rising – it’s additionally evolving. And Instagram will proceed to evolve so long as apps like TikTok proceed to alter the sport for on-line video advertising and marketing. It solely is sensible that your social media advertising and marketing technique additionally modifications to leverage these new options.