A strong understanding of the newest social media demographics is the cornerstone of any social media technique. As the recognition of assorted platforms waxes and wanes, the savviest entrepreneurs will spot new alternatives to achieve target audiences on the platforms the place they’re almost certainly to construct lasting relationships.
Bookmark this web page as your one-stop supply for probably the most helpful demographics for each social platform to entry each time you’re crafting a strategy or a report, or just benchmarking your personal viewers.
Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.
1. As of 2023, the number of social media users worldwide was 4.89 billion. That’s greater than half of your complete inhabitants of earth.
2. Globally, individuals spend a median of 2 hours and 26 minutes per day utilizing social media.
3. Customers in Brazil are spending probably the most time on social media: 3 hours and 49 minutes per day.
4. 59.9% of the world’s social media customers stay within the Asia-Pacific area. 10.5% stay in Latin America, 9.2% within the Center East and Africa, 7.1% in Central and Japanese Europe, 6.7% in North America, and 6.7% in Western Europe.
5. Asia-Pacific may even see the best social community person progress in 2023 at 2.7%.
Supply: eMarketer
6. The Philippines is the nation with the best social media penetration amongst web customers at 98.6%.
7. 82% of the whole U.S. inhabitants aged 12 and up is utilizing social media. That’s an estimated 235 million individuals.
Supply: Edison Research
8. 40% of social media customers comply with influencers, and 30% have made a purchase order after seeing an influencer put up.
9. Girls aged 18-29 are the almost certainly to make purchases primarily based on influencer content material (50%).
Supply: Pew Research Center
10. The common annual U.S retail social commerce gross sales per purchaser might be $641 in 2023. That’s anticipated to develop to $938 by 2025.
11. 92% of Web customers aged 16 to 64 visited or used social networks previously month.
12. 45% of U.S. adults aged 65+ use social media. That’s a 400% improve since 2010. 84% of these aged 18-29 use social media, adopted by 81% of these aged 30-49.
13. 50% of Web customers aged 16 to 24 use social networks for model analysis, in comparison with 46% who use engines like google.
Supply: Hootsuite Social Trends Report
Fb demographics
14. Fb has over 3 billion month-to-month lively customers.
15. The day by day lively person rely is 2.064 billion.
16. Day by day lively customers account for 68% of Fb’s month-to-month lively customers.
17. Fb customers spend a median of 3.8 hours per week on the app.
18. 24.5% of all Fb customers are aged 45 and older.
19. 49.3% of all Fb customers are ages 25 to 34.
20. Solely 32% of American youngsters use Fb. That’s down from 71% in 2014-15.
21. 73% of Individuals aged 35 to 54 use Fb, in comparison with 56% of Individuals aged 55+ and 55% of Individuals aged 12-34.
22. Fb could have 65.7 million U.S. social commerce consumers in 2023.
23. 56% of Fb customers establish as male, and 44% establish as feminine. Male customers ages 25 to 34 proceed to make up the largest demographic of Fb customers.
Supply: Statista
24. India has probably the most Fb customers on the earth, with more than 314 million users.
25. After India, the international locations with probably the most customers on the earth are: the USA (175 million), Indonesia (120 million) and Brazil (109 million).
26. Within the U.S., 73% of school graduates use Fb.
27. Fb is the #1 social platform to maintain updated with information and present occasions and to message family and friends. Nevertheless, observe that Meta is at present blocking information websites in Canada, so this doesn’t (for now) apply to the Canadian market.
28. 57% of B2B entrepreneurs used Fb within the final yr.
29. Fb stays the most popular social network, reaching 54.6% of social media customers worldwide in 2023. It’s additionally the preferred social community in the United States, the place it’s utilized by 61% of the inhabitants aged 12+.
Learn extra: Listed below are even more interesting Facebook demographics to assist your model along with your social media technique.
Instagram demographics
30. Instagram has greater than 2 billion month-to-month lively customers.
31. Instagram is the most-used social community (72%) by American social media customers aged 12 to 34. It’s second amongst all U.S. social media customers aged 12+ (44%), behind Fb.
32. Instagram could have 43 million U.S. social commerce consumers in 2023.
33. As of January 2023, 51.7% of all Instagram customers worldwide are male.
34. 69.1% of worldwide Instagram customers are beneath the age of 35.
Supply: Statista
35. 62% of teenagers within the U.S. use Instagram.
36. India has probably the most Instagram customers on the earth, with 230 million users as of January 2023.
37. Following India, the countries with the most Instagram users on the earth are the U.S. (143 million), Brazil (113 million), Indonesia (89 million) and Turkey (47 million).
38. Instagram is the #1 social platform to comply with or analysis manufacturers and merchandise and to put up or share pictures or movies.
39. 52% of B2B entrepreneurs used Instagram within the final yr.
Learn extra: If your small business depends closely on Instagram, take a look at this post for 34 essential Instagram stats.
X (previously Twitter) demographics
40. Twitter.com is the 5th most visited website globally.
41. X has 541 million monthly active users.
𝕏 month-to-month customers attain new excessive in 2023 pic.twitter.com/trqLGBEvvA
— Elon Musk (@elonmusk) July 28, 2023
42. The common person spends simply over 5 hours a month on Twitter. Customers in Argentina spend probably the most time on the app per thirty days (greater than 8 hours).
43. 62.9% of U.S. Twitter customers establish as male, and 37.1% establish as feminine.
44. X is utilized by 27% of Individuals aged 12+, making it the fifth hottest social media platform within the USA.
45. 23% of U.S. teenagers use X.
46. 38% of Individuals aged 12-34 use X, in comparison with 28% of Individuals aged 35 to 54 and 15% of Individuals aged 55+.
47. 88% of X customers are additionally on Instagram.
48. 60% of U.S. adults who’ve used X within the final yr have taken a break of a number of weeks or extra from the platform sooner or later throughout that point.
Supply: Pew Research Center
49. 39% of B2B entrepreneurs used X within the final yr.
Learn extra: Discover more informative X statistics to assist drive your model’s social media advertising and marketing technique.
LinkedIn demographics
50. There are greater than 950 million LinkedIn members worldwide.
51. 61 million individuals use LinkedIn every week to seek for jobs — and eight persons are employed every minute.
52. 63 million corporations are listed on LinkedIn.
53. 43.7% of users are female; 56.3% are male.
54. 60% of all LinkedIn users worldwide are ages 25 to 34. The subsequent greatest person base is the 18 to 24 age group, making up 21.7%.
55. Within the USA, 26% of Individuals Web customers aged 12+ use Linkedin.
56. 35% of Individuals aged 35 to 54 use LinkedIn, in comparison with 29% of Individuals aged 12 to 34 and 14% of Individuals aged 55+.
57. The nation with the biggest LinkedIn viewers is the USA, at 206 million users.
Supply: LinkedIn
58. That mentioned, 75% of the LinkedIn viewers is situated exterior america.
59. After the USA, the international locations with probably the most LinkedIn members are India (110 million), Brazil (67 million), and the UK (36 million).
60. As of January 2023, Bermuda has the highest LinkedIn audience reach with a reach of 102.49%.
61. 50% of U.S. adults who earn over $75,000 {dollars} a yr use LinkedIn.
62. Social media was the #3 skill added to LinkedIn profiles in 2022, in contrast with #8 in 2021.
63. LinkedIn is the highest social platform for B2B entrepreneurs, with 80% having used it within the final yr.
Learn extra: To get an excellent higher concept of social media demographics for this platform, take a look at the top LinkedIn demographics that matter to social media marketers.
TikTok demographics
64. TikTok has roughly 834 million international month-to-month customers.
65. TikTok is predicted to see the best person progress worldwide of all social platforms beginning in 2024, at 7.0%.
Supply: eMarketer
66. TikTok has surged within the public consciousness. Whereas solely 64% of the U.S. inhabitants had heard of the app in 2020, 94% are actually conscious of it.
67. TikTok could have 33.3 million U.S. social commerce consumers in 2023. It surpassed Pinterest on this entrance for the primary time in 2022.
68. The common U.S. grownup TikTok person spends roughly 55.8 minutes per day on the app.
69. 17% of American males use TikTok, in comparison with 24% of American girls.
70. Within the USA, 67% of Individuals aged 18 to 19 use TikTok, together with 56% of these aged 20 to 29. Of Individuals aged 60 to 64, 16% use the platform.
71. 16% of American teenagers say they use TikTok virtually continually, and one other 32% use it a number of instances per day.
72. Amongst all Individuals aged 12+, TikTok is the third-most-popular social community (33%)
73. TikTok was the most downloaded app of any variety in 2022, with 99 million downloads within the USA and 672 million globally.
74. TikTok is offered in over 150 different markets and in 35 languages.
75. 84% of TikTok customers additionally use Fb.
76. TikTok is the #1 social platform to search for humorous or entertaining content material.
77. 16% of B2B entrepreneurs used TikTok final yr. It is a key instance of why it’s essential to remain up-to-date on the newest social media demographics and traits. Just some years in the past, B2B advertising and marketing on TikTok would have appeared extremely impractical.
Learn extra: Try our full post packed with TikTok statistics.
YouTube demographics
78. YouTube has 2.514 billion users worldwide.
79. The common person spends a median of five hours on the app per week.
80. Greater than 500 hours of content material are uploaded to YouTube each minute.
81. Globally, 45.6% of Youtube customers establish as feminine, and 54.4% establish as male.
82. 95% of U.S. youngsters use YouTube. 19% say they use it “virtually continually,” and one other 41% use it a number of instances per day.
Supply: Pew Research Center
83. 2 billion logged-in YouTube customers watch Shorts each month.
84. Greater than 150 million people within the U.S. watch YouTube on Related TV screens.
85. 63% of B2B entrepreneurs used YouTube within the final yr.
Learn extra: Discover even more YouTube statistics to assist information your YouTube advertising and marketing technique.
Pinterest demographics
86. Pinterest has 465 million monthly active users.
87. 60% of Pinterest’s international viewers are girls. The most important person group is girls aged 25 to 35, who signify 28.5% of the whole curiosity viewers.
88. Nevertheless, the share of male Pinners is increasing 40% year-over-year.
89. 31% of Individuals aged 12+ use Pinterest.
90. 37% of Individuals aged 12 to 34 use Pinterest, in comparison with 34% of Individuals aged 35 to 54 and 21% of Individuals aged 55+.
91. The USA has probably the most Pinterest customers by far: It has 84.6 million users.
Supply: Statista
92. 46% of individuals in Canada with a family revenue over $100K use Pinterest. Within the U.S., 45% of these high-income households are on Pinterest.
93. Pinterest will see 16.9 million U.S. social commerce consumers in 2023.
Learn extra: These interesting Pinterest demographic stats can help guide your brand’s Pinterest marketing strategy.
Snapchat demographics
94. Snapchat has greater than 750 million month-to-month lively customers.
95. 397 million individuals use Snapchat every day.
Supply: Snap
96. The corporate’s inner information exhibits it reaches 75% of 13-to-34-year-olds in additional than 20 international locations, and 90% of 13-to-24-year-olds.
97. Snapchat will see the best person progress worldwide of all of the social platforms in 2023, at 13.4%.
98. 51% of Snapchatters are female and 48.2% are male.
99. 20% of customers are aged 13 to 17, and 38% are aged 18 to 24.
100. 59% of U.S. youngsters use Snapchat.
101. 51% of Individuals aged 12 to 34 use Snapchat, in comparison with 21% of Individuals aged 35 to 54 and simply 5% of Individuals aged 55+.
102. Snapchat has 101 million daily active users in North America, 94 million in Europe, and 202 million in the remainder of the world.
103. India is the nation with the biggest variety of Snapchat customers (182 million).
104. The United States (108.8 million), Pakistan (26.35 million), and (France (25.9 million) comply with India for the biggest Snapchat base on the earth.
105. The Snapchat+ service has 4 million subscribers.
106. Greater than 150 million people have used Snapchat’s My AI. They’ve despatched a complete of greater than 10 billion messages.
107. Greater than 250 million daily active users have interaction with augmented actuality on the platform daily.
108. Greater than 350 million users have interaction with the Snap Map each month.
109. Solely 4% of B2B entrepreneurs used Snapchat final yr.
Learn extra: Discover much more particulars in our put up on the most important Snapchat demographics for marketers.
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