10 Social Media Tips for Staff in 2023


It doesn’t matter what trade you’re in, each fashionable enterprise wants to have social media tips.

Social media tips lay out the perfect social practices in your workers. In some instances, these guidelines are required by legislation or for legal protection. However finally, the aim of those tips is to empower workers with the data they should make the correct decisions on social media, each for themselves, and for the corporate.

That is true even when your organization doesn’t have a social media presence but. Whether or not you’ve got an official Twitter account or Instagram profile or not, you’d higher consider your workers are on the market on the web, chatting up a storm.

This text will overview:

  • The distinction between a social media coverage and social media tips
  • Actual-life examples from different manufacturers
  • use our free social media tips template to create your personal set of tips

What are social media guidelines?

Social media guidelines are suggestions for how employees of a company should represent themselves and the company on their personal social media accounts.

Think of social media guidelines as an employee manual for social media best practices.

They should outline how to behave on social media in a way that’s positive and healthy for the company, employees, and customers alike. Social guidelines may include etiquette tips, useful instruments, and hyperlinks to necessary assets.

Importantly, we actually don’t suggest prohibiting workers from utilizing social, or limiting them from speaking about your organization in any respect. It’s not a very good look to police or censor your group members’ social presence: speak about a morale killer, and say goodbye to any natural ambassador alternatives.

Social media tips, it needs to be famous, are totally different out of your firm’s social media coverage. They’re additionally distinct out of your social media fashion information.

A social media policy is a complete doc that describes intimately how the corporate and its workers use social media. These insurance policies are meant to guard a model from authorized threat, and preserve its repute on social media. The place a social media coverage lays out the principles and repercussions for breaking them, social media tips are extra instructive.

A social media style guide, in the meantime, defines the model voice, model visuals, and different necessary advertising parts. It’s typically utilized by the content material creators in a corporation to make sure that their posts are “on model”.

Yet another distinction: social media tips are additionally totally different from neighborhood tips, which set the principles for public engagement along with your account or group.

Wish to be taught extra? Take Hootsuite Academy’s free course Implementing Social Media Governance Within your Organization.

Why are social media tips necessary?

Each single worker (sure, together with Maurice in accounting) is a possible on-line model ambassador. Sharing social media tips is your probability to offer the entire group with instruments to assist them hype you up positively, inclusively, and respectfully.

Use social media tips to:

  • Empower your workers to have interaction positively on their private social accounts
  • Educate on social media greatest practices
  • Encourage workers to observe your official accounts or use official hashtags
  • Distribute your organization’s social media strategy
  • Introduce workers to useful third-party instruments and assets, similar to Hootsuite’s social media dashboard or Hootsuite Academy coaching
  • Shield your workers from social harassment
  • Safeguard your organization from cybersecurity dangers
  • Make clear what info is OK to share, and what’s a violation of confidentiality
  • Enhance your model’s repute on social media

Whereas social media tips are normally crafted to share with workers, anybody else you’re working with can profit from these greatest practices too — assume company companions, advertising companies, or influencers.

When you don’t create greatest practices round how your organization is represented or mentioned on social media, issues can spiral out of control fast. And on the flipside, a scarcity of social media tips can also stop you from benefiting from worker content material. An enthusiastic group member, armed with social tips and feeling assured about what they’re allowed to say, can develop into a strong ambassador in your model.

10 social media tips for workers

Right here’s a rundown of core sections you must embrace in your social media tips. However after all, whereas these particulars are frequent, go forward and tailor any a part of this to suit your model: in any case each trade is totally different.

In reality, each firm is totally different… so earlier than you lock in any laborious and quick guidelines, you may wish to examine in along with your group. Your workers might need particular questions or considerations that may very well be useful to handle in your grasp doc.

1. Official accounts

Establish your organization’s official social media channels, and encourage workers to observe. This isn’t simply an opportunity to realize a couple of extra followers: it’s a wonderful alternative to demo to workers how your model presents itself on social media.

You may additionally wish to establish particular hashtags, too, if these are a core a part of your social technique.

In some instances, firms both permit or require sure workers to run brand-affiliated social accounts. If that’s one thing your small business does, this can be a good place in your social tips to clarify how a group member can (or can’t) be approved for their very own branded account.

2. Disclosure and transparency

In case your group members are proudly figuring out on their social accounts that they work in your firm, it’s a good suggestion to ask them to make clear that they’re creating social media posts on behalf of themselves, not your model. Including a disclosure to their social profile or bio that “All opinions expressed are my very own” (or related) helps make it clear that these will not be official viewpoints.

That being stated, in the event that they’re going to debate company-related issues on social, it’s really required by legislation that they establish themselves as an worker. This one’s a rule, not a pleasant suggestion. In reality, in the USA, the Federal Trade Commission requires the identification to happen within the related publish. Simply noting it in a bio isn’t sufficient.

An instance of a Google worker’s Twitter bio

3. Privateness

It by no means hurts to remind your group that confidential firm info is confidential off the clock, too. Whether or not non-public information about coworkers, monetary disclosures, upcoming merchandise, non-public communications, analysis and growth intel, or different delicate info, make clear that privateness and confidentiality needs to be revered throughout all social media platforms.

4. Cyber security

Cyber hacks and threats are not any joke. Even when your workers are vigilant about phishing scams and the like, it by no means hurts to overview cyber-safety fundamentals, particularly for those who acquire details about clients or purchasers.

Cyber security first!

A fast refresh of cyber safety 101:

  • Select sturdy passwords
  • Use a distinct password for each social account
  • Don’t use the identical passwords in your company accounts
  • Use two-factor (or multi-factor) authentication to login to social networks
  • Restrict the non-public {and professional} info you share
  • Use private credentials for private accounts
  • Make certain your Web connection is safe
  • Don’t obtain or click on on suspicious content material
  • Solely activate geolocation providers on apps when needed
  • Apply protected shopping

5. Harassment

Tips generally remind employees to be type on social media. However past selling positivity, companies also needs to clarify that they don’t tolerate any type of social media harassment.

On the flip aspect of that is a chance to offer your workers with help ought to they expertise harassment. Define your policy for dealing with trolls or bullies, whether or not it’s to report them, ignore them, or block or ban them.

Inform individuals easy methods to report points they could have seen or skilled. If help is required, inform workers how and the place they’ll get it.

Offering protocol and instruments goes to assist your group nip issues within the bud earlier than it grows right into a full-blown social media crisis.

6. Inclusivity

It’s necessary for each employer and model to advertise inclusivity on and off social media. Encouraging your workers to do the identical is a approach to present that you simply care about them, too.

Inclusivity tips could embrace:

  • Use inclusive pronouns (they/them/theirs/of us)
  • Present descriptive captions for photographs
  • Be considerate about illustration
  • Don’t make assumptions about gender, race, expertise, or capability
  • Keep away from gender or race-specific emojis
  • Be happy to share your most well-liked pronouns
  • Use title case for hashtags (this makes them extra legible for display screen readers_
  • Use numerous imagery and icons. This consists of stock imagery, emojis, and branded visuals.
  • Report and take away any feedback deemed sexist, racist, ableist, ageist, homophobic, or hateful to any group or particular person
  • Make textual content accessible, utilizing plain language and accessible to individuals studying English as a second language or these with studying disabilities

Find more inclusivity resources here.

7. Authorized Issues

Your social tips can embrace a reminder to workers to respect mental property, copyright, emblems, and different related legal guidelines. When doubtful, the rule of thumb is comparatively easy: if it’s not yours, and also you don’t have permission, don’t publish it. Straightforward!

8. Do’s and don’ts

In fact, when you could wish to get into element with the earlier sections, making a quick-to-reference record of do’s and don’ts is an opportunity to spell issues out tremendous clearly.

For instance…

  • DO record the corporate as your employer in your social media bio (for those who want to)
  • DON’T interact with opponents in an inappropriate manner
  • DO share firm social media posts, occasions, and tales
  • DON’T share firm secrets and techniques or confidential info of your colleagues
  • DO specific your personal opinion — simply be certain that it’s clear you’re not talking on behalf of the corporate
  • DON’T touch upon authorized issues pertaining to the corporate
  • DO report harassment you’ve skilled or observed
  • DON’T interact with trolls, unfavorable protection or feedback

9. Useful assets

You could want to embrace hyperlinks to useful assets all through your guideline doc, otherwise you may wish to record in a separate part. Wherever you set them, it’s a good suggestion to hyperlink to your social media coverage, social media fashion information, and neighborhood tips, so everybody has this information at their fingertips.

Different hyperlinks you may wish to embrace may very well be:

If your organization presents social media resources, what higher place than your social media tips to make everybody conscious of them? Whether or not its tools or training from Hootsuite, or stipends for social media courses, empower the folks that work so that you can put their greatest foot (ft?) ahead on social.

As an example, could we suggest Hootsuite Amplify? It’s an effective way to seek out vetted content material to share and improve your private model.

10. Contact Info and Date

Be sure you additionally add info the place questions will be despatched. Which may be a selected particular person, a discussion board or Slack channel, or an e-mail tackle.

You also needs to point out when your tips had been most lately up to date.

Social media tips examples

On the lookout for actual world examples of social media tips? We’ve assembled a couple of sources of inspiration.

Grossmont-Cuyamaca Community College District freedom of speech be respectful and get your facts straight

The Grossmont-Cuyamaca Community College District outlines suggestions for greatest practices clearly and concisely. “Freedom of speech should be exercised responsibly,” the web page reminds readers. “These suggestions present a roadmap for constructive, respectful, and productive use of social networking websites.”

Intel Social Media Guidelines

Intel makes each effort to guarantee workers that they’re not right here to censor or police their on-line conduct. “We belief you,” the rules say, each explicitly and implicitly. Proper off the highest, Intel is evident about its needs: Be Upfront, Give attention to the Good, and Use Your Finest Judgement.

Stanford University Communications Social Media Guidelines

Stanford University (yep, the identical establishment Fb founder Mark Zuckerberg dropped out of) has social media tips which are fairly dense, however present numerous assets and context for customers. In case your social media tips are this thorough, it might be a good suggestion to overview the important thing takeaways along with your group in a workshop or seminar to verify the main points aren’t skimmed over.

Bloomberg School of Nursing University of Toronto respect and accuracy

Bloomberg School of Nursing at the University of Toronto has a really concise, bullet-point record of tips which are simple to digest at a look. It’s a very good reminder that the way you design your tips will help with comprehension, whether or not it’s an online web page, a PDF or a brochure.

Sharp News social media standards accountability

Do not forget that your tips will be as lengthy or as a quick as you would like. Sharp News, for instance, solely has 4 tips for social media use.

International Olympic Committee social and digital guidelines Beijing 2022

The Olympic Committee stored its social media tips to 1 web page for the Beijing Olympics — albeit a reasonably dense one. Leaning on the “do’s” and “don’ts” makes it clear at a look what is suitable and what’s frowned upon.

Nordstrom employee guidelines social media and blogging

As a result of Nordstrom is an organization that offers with customer support and privateness is necessary, its social media tips are closely centered on defending clients. Your individual trade may have its personal particular sensitivities, so alter your tips to suit your particular downside areas (or alternatives!).

Social media tips template

We’ve distilled all these sizzling suggestions into one free downloadable template. It’s only a easy Google doc and fairly simple to make use of.

Merely make a duplicate and begin plugging in your suggestions to information your group to social media greatness.

Social media guidelines free downloadable template

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