10 Social Media Design Tricks to Stand Out on the Feed


As increasingly more platforms transfer in direction of visible content material, social media design has turn into more and more essential. Certain, your content material is what actually issues, but when your posts are visually unappealing or lack any form of design consistency, they’re going to be misplaced within the combine.

However what in case you don’t have an in-house designer? What in case you don’t have any formal design background in any respect? Concern not–listed here are 10 social media design suggestions to assist your posts stand out on the feed.

What is social media design?

Social media design is the practice of creating visuals for social media platforms such as Instagram, Facebook, TikTok, Twitter, and more. This includes posts, stories, profile images, graphics, and other visuals to help support your content strategy.

Social media design is essential as a result of it helps create model recognition and provides to the general aesthetic of a web page or profile. It will also be used to make posts stand out in a crowded feed or to seize the eye of potential followers.

For instance, a journey model may use a mix of high-quality photographs {and professional} graphics that function daring colours to create visually interesting posts. Or a bakery may depend on vibrant and colourful visuals like pastel frosted donuts or cupcakes with artistic typography overlays.

10 essential social media design suggestions

When creating your individual social media design, there are some things to bear in mind.

1. Construct a transparent visible technique

Nice visuals are solely nearly as good because the social technique that helps them. Your social media design might observe greatest practices, however with out function, narrative, timing, and different strategic components, you’ll be doing all of your artwork division a disservice.

Whether or not you understand it or not, all firms have a model identification and visible language on social—some are simply extra fluent on social than others. A social media style guide might help with this.

Each visible technique ought to embrace the next:

  • Viewers analysis. Do some background in your viewers’s pursuits and take into consideration what sort of visible content material they’d wish to see.
  • A temper board. Add content material, colour palettes, and different visuals that can assist form your course.
  • Themes. Combine issues up with recurring themes or pillars. Air France’s Instagram feed, for instance, features a mixture of vacation spot pictures and airplane photographs.
  • Platform. Take into account how it’s best to adapt your visible technique for every social channel.
  • Timing. Make certain to put up visuals on social at peak times. However suppose massive image, too. Will you want extra visible content material round sure holidays? Planning forward will assist you to higher handle your funds and manufacturing calendar.

2. Know your design fundamentals

What makes an amazing social media put up design? In the event you can’t reply this query, a bit learning could also be so as.

Certain, there’s not one good technique to create a social media put up. However, there are some fundamental greatest practices to think about:

  • Have a transparent topic. It’s often greatest to have a single focus in your picture.
  • Keep in mind the rule of thirds. With some exceptions, it’s greatest to not middle your topic completely.
  • Use pure gentle. In case your picture is simply too darkish, it’s more durable to see. However don’t overexpose your pictures, both.
  • Make certain there’s sufficient distinction. Distinction gives steadiness, is simpler to learn, works higher in black-and-white environments, and is extra accessible.
  • Select complementary colours. Get acquainted with a color wheel.
  • Hold it easy. Make certain your visible is simple to know.
  • Don’t over-edit. Resist the temptation to press all of the buttons. Subtly is an effective coverage in relation to filters and options. Improve saturation with warning.

Right here’s a primer on how to take good Instagram photos—however the identical guidelines apply to all kinds of social media photographs.

3. Reap the benefits of free instruments and sources

It’s virtually at all times greatest to rent a photographer or graphic designer to create customized content material on your model. But when your funds is tight, otherwise you’re in want of some further instruments, there are numerous sources accessible that will help you create eye-catching social media designs.

Listed below are a number of the greatest social media design sources and instruments:

4. Be careful for copyright

Sourcing pictures for social media isn’t at all times straightforward—particularly in relation to understanding image copyright. Nevertheless it’s essential, particularly since there are severe penalties for misuse.

Learn all of the high-quality print when utilizing inventory photographs, templates, and illustrations. If something is unclear, inquire with the picture proprietor or website for extra element.

The identical goes for licensing and contracting. When drawing up contracts with artists, it needs to be clear the place you propose to make use of artistic, who owns the rights to it, and many others.

When it’s referred to as for (which is commonly), make sure you give credit score the place credit score is due. That’s additionally true in case you plan to repost or share user-generated content material.

5. Dimension pictures to spec

One of many greatest crimes you may commit when creating social media designs is utilizing the fallacious picture measurement.

Photographs with the fallacious side ratio or low resolutions might be stretched, cropped, and crunched out of proportion—all of which displays poorly in your model.

Each platform has its personal specs, and it’s best to tailor your content material accordingly. We’ve assembled a social media image size guide that will help you.

A couple of social media picture sizing hacks:

  • Optimize horizontal Tales. Wish to share a horizontal picture in a Story? Create a background or use a template, so it doesn’t look small and unhappy.
  • Take into account all units. Tales and different vertical content material show otherwise relying on the system getting used. Examine your analytics to see what units your viewers makes use of. If there’s a development, measurement accordingly.
  • Take note of pixels. Don’t put something essential within the higher and decrease 250-310 pixels.
  • Preview earlier than posting. Preview how Instagram will crop a vertical picture in your grid by wanting on the filter thumbnails earlier than you publish.

6. Be tasteful with textual content

Whether or not you propose to create quote pictures, stylized typography, or use textual content overlays, much less is at all times extra in relation to phrase depend.

Textual content in social media design ought to at all times be daring, legible, easy, and concise. Make certain there’s sufficient distinction between the textual content and background in order that it’s readable. The Web Content Accessibility Guidelines (WCGA) suggest utilizing a distinction of 4.5 to 1. There are a number of free contrast checkers accessible in case you’re undecided how to do that.

Listed below are a number of suggestions to bear in mind when together with textual content in pictures:

  • Spell-check. Triple-check spelling and grammar. Instruments like Grammarly and Google Docs could make this straightforward.
  • Select the sort properly. Font can have an effect on each tone and legibility.
  • Combine fonts fastidiously. If that you must combine fonts, pair a serif with a sans serif.
  • Be colour savvy. Keep away from inexperienced and crimson or blue and yellow colour combos. In accordance with WCAG, they’re harder to learn.
  • KISS (maintain it easy, silly). Hold line size quick.
  • Look out for orphan phrases. Leaving one phrase on the final line can look odd.
  • Get transferring. Animate textual content to make it stand out.

7. Be aware of illustration

Do the individuals in your artistic mirror the range of your viewers? Are you reinforcing gender or racial stereotypes together with your visuals? Do you promote physique positivity?

These are a number of of the questions try to be asking when making your subsequent social media graphic design.

Doing so is not only socially accountable; it’s sensible. It’s a lot simpler for somebody to think about themselves utilizing a services or products in the event that they see somebody that appears like them doing it. Take a look at your viewers analytics or the demographics of your required market, and issue them into your artistic course of.

Illustration needs to be about extra than simply optics. When you have the means to diversify your staff, do it. Rent ladies and creators of colour. Carry as many views to the desk as you may.

On the very least, attempt to get suggestions from as many voices as potential earlier than sending your artistic off into the world.

Listed below are a number of inclusive inventory picture libraries you may pull from:

8. Prioritize accessibility

Not everybody experiences visible content material the identical method.

When producing your social media designs, make them accessible to as many individuals and contexts as potential. Accessible content material means that you can attain a broad viewers and probably edge out non-inclusive rivals within the course of.

Extra importantly, it helps you earn respect and loyalty from clients.

Accessible social media designs can embrace:

  • Alt-text descriptions. Alt-text permits the visually impaired to understand pictures. Fb, Twitter, LinkedIn, and Instagram now present fields for alt-text picture descriptions. Listed below are some suggestions for writing descriptive alt-text.
  • Subtitles. All social movies ought to embrace captions. Not solely are they essential for hearing-impaired viewers, however additionally they assist in sound-off environments as properly. Language learners additionally profit from subtitles. Plus, individuals who watch movies with captions are more likely to remember what they saw.
  • Descriptive transcripts. Not like captions, these transcripts describe the essential sights and sounds that aren’t spoken or apparent. Descriptive audio and live-described video are different choices.

9. Optimize for search engine marketing

Sure, your social media designs can and needs to be optimized for search engine marketing (search engine marketing), too. Social media SEO includes including key phrases, title tags, and picture alt textual content to enhance the visibility of your posts in search outcomes.

Think about using key phrases when designing social media graphics and creating captions for posts. Moreover, ensure to make use of descriptive language that pertains to subjects related together with your put up and model. This can assist individuals discover your content material on social platforms by typing it right into a search bar or clicking on associated hashtags.

For instance, in case you are designing social media graphics for a clothes retailer, you may think about using key phrases resembling “vogue,” “model,” and “clothes” within the captions and titles. Use hashtags related together with your content material to extend visibility on social platforms.

10. Be artistic

Pshhh, straightforward, proper?

However severely. Neglect the awards; artistic work is at all times rewarded by clients with likes, feedback, shares, and gross sales. And it has to energy to earn new followers, too.

Having bother developing with social media put up design concepts? Right here’s a bit inspiration for you.

Venmo makes use of social media graphic design to create a hypnotizing movement graphic.

Meow Wolf makes use of a artistic carousel to inform a narrative past the caption.

Bon Apetit Magazine makes use of daring, colourful designs to announce its newest best-new restaurant winners.

The Washington Publish adapts listicles for the Instagram carousel.

All Birds takes a design-forward method to static social media graphics.

Nationwide Geographic makes use of easy textual content on pictures to draw person consideration on a busy Twitter feed.

5 social media design instruments

Now that you simply’ve seen examples of social media graphic design in motion, let’s check out some instruments you should use to create participating visuals.

Canva for Hootsuite

Canva for Hootsuite is a good possibility for creating on-brand designs proper out of your Hootsuite dashboard. You may view just lately created designs as a content material supply, and add beforehand created designs out of your Canva folders. When you’re finished, connect your social media design to the Hootsuite Composer and publish it straight to your accounts.

Plus, leverage Canva’s library of lovely social media design templates with out ever leaving Hootsuite. This implies you may rapidly create beautiful visuals that adhere to your model’s tips and save time whereas creating lovely content material.


social media design template shown in canva

In the event you’re searching for a instrument to make professional-level social media graphics, look no additional than Canva. With its easy drag-and-drop interface, you may create high-quality visuals in simply minutes. Select from 1000’s of templates, or begin with a clean canvas to design posts that match your model’s aesthetic.

Regardless of your design wants, Canva has you lined. You may create all the pieces from beautiful social media put up designs to full-fledged graphic layouts for a spread of functions. To make issues even simpler, Canva additionally gives entry to its library of inventory photographs and illustrations, so that you don’t must hunt for pictures elsewhere.


easelly social media design templates in editor

Uninterested in spending hours designing good social media designs? In that case, Easelly could be the design instrument for you. This free platform is designed to assist customers create lovely infographics in a matter of minutes. From selecting from ready-made templates to customizing your individual designs, Easelly can help with virtually any graphic design mission.

Easelly additionally has a variety of social media design templates you may customise to match your model’s aesthetic. All that you must do is choose a template, add your pictures and textual content, and voila! You may have an eye catching social media put up design very quickly.

Adobe Categorical

adobe spark social media design templates

Is Photoshop too superior for you, however you continue to wish to create beautiful social media graphic designs? Adobe Express could be the resolution. This design instrument gives over 34,000 templates that may be personalized utilizing its easy drag-and-drop editor. Plus, you can too add your individual pictures and icons to personalize your designs additional.

On high of providing easy-to-use templates for graphic design, Adobe Categorical additionally means that you can create lovely video content material for social media. By choosing from their library of social media-specific templates, you may have an eye catching video prepared very quickly.


pixlr social media design templates

Designing for social media doesn’t must be sophisticated. With Pixlr, you may create lovely social media put up designs with ease. This picture editor doubles up as a design instrument and gives options resembling collages, picture filters, and layers that allow you to rapidly remodel your pictures into beautiful artistic endeavors. Moreover, it additionally comes with varied pre-made templates and results that make designing for social media fast and simple.

Find out how to rent a social media designer

Okay, so perhaps you don’t have the time or the abilities to design a social media put up your self. That doesn’t imply you may’t get your palms on some improbable designs on your social media channels. Happily, there are many proficient graphic designers on the market who specialise in creating customized graphics for social media profiles.

When searching for a social media designer, search for one who has a eager eye for aesthetics and is aware of the best way to use colours and graphics to create an eye catching picture or video. You must also discover somebody with expertise in creating graphics which are optimized for the platform you’re targeting (Instagram, Fb, Twitter, and many others.).

With regards to pricing, most graphic designers cost an hourly fee for his or her work. Relying on the complexity of your mission, you may anticipate to pay anyplace from $50-$100 per hour (or extra). Some designers supply package deal offers that embrace a number of social media graphics for a set fee.

In the event you’re seeking to create a long-lasting visible aesthetic on your feed, ask your designer if they will make you a set of customized Canva templates. These templates will prevent time and make it simpler to put up persistently on social media.

Hootsuite Instagram page

When choosing a graphic designer, try their portfolio to get an thought of their design model. In the event that they specialise in creating visuals for social media, they need to have the ability to present earlier examples which are optimized for the platform you’re concentrating on. Don’t overlook to additionally have a look at their critiques to see if different purchasers have had constructive experiences with them.

Social media design FAQs

What makes good social media design?

Good social media design is visually interesting and attention-grabbing whereas additionally conveying a transparent message. It needs to be straightforward to know and optimized for the platform you’re posting on. Your social media designs must also adhere to your model model information in order that viewers can determine them instantly as belonging to you or your enterprise.

Why is social media design essential?

Social media design is essential as a result of it helps to determine a constant visible identification and messaging on your model. It will possibly additionally assist you to stand out from the competitors and improve engagement together with your posts. An excellent social media design technique may also assist you to construct belief and loyalty with followers, in addition to develop your attain and visibility on-line.

What are the various kinds of social media design companies?

Social media design companies can embrace creating graphics for posts, designing web page layouts, producing video content material, and creating infographics. It will possibly additionally contain creating customized designs for advertisements, creating a mode information on your model’s social media accounts, and optimizing posts for max engagement. Skilled designers who specialize on this space usually have intensive expertise in graphic design, advertising and marketing, and branding.

What ought to I put together for my social media designer?

When hiring a social media designer, it’s best to have a transparent thought of what sort of content material and design you might be searching for. You must also present any and all related info, resembling model tips, current logos or icons, messaging briefs, and examples of comparable work that they will draw inspiration from. Moreover, it’s essential to debate your funds upfront.

Trying to stand out on-line? Social media design is simply the beginning. Create, schedule, monitor, and optimize your content material all on the Hootsuite platform. Strive it free right this moment!

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