10 Social Media Analytics Instruments That Do the Math For You [2023]


Questioning which of your social media ways are working? Wish to higher focus your time, effort, and finances? You want a social media analytics software.

On this article, I’ll cowl a few of the very best free social media analytics instruments accessible, together with some paid choices (for the true nerds who need to dive deep on the info and see actual returns).

You then’ll be able to be taught which social media metrics are important to track.

Not prepared to start out on the lookout for analytics instruments? Get a primer on what social media analytics even is.

Why you need social media analytics tools

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

They can help you answer questions like:

10 of the best social media analytics tools for 2023

#1: Hootsuite Analytics

Key advantages: Efficiency knowledge from each social community in a single place with easy-to-understand reviews

Paid or free? Paid software

Ability degree: Newbie to intermediate

Greatest for: Enterprise homeowners who run their very own social media, social media managers at small-to-medium sized companies, advertising and marketing groups

Most social media administration platforms have built-in analytics instruments. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favourite. Nevertheless it’s the software I do know and love greatest.

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Think about Twitter analytics, Instagram analytics, Fb analytics, Pinterest analytics, and LinkedIn analytics multi functional place. Hootsuite Analytics affords an entire image of all of your social media efforts, so that you don’t need to verify every platform individually.

It saves time by making it simple to match outcomes throughout networks.

Social media publish metrics:

  • Clicks
  • Feedback
  • Attain
  • Engagement price
  • Impressions
  • Shares
  • Saves
  • Video views
  • Video attain
  • And more

Profile metrics:

  • Follower progress over time
  • Unfavourable suggestions price
  • Profile visits
  • Reactions
  • General engagement price
  • And more

Greatest time to publish suggestions

Ever spend a bunch of time writing and designing a social publish solely to have it fall utterly flat? There may very well be numerous causes for that. However one of the widespread causes this occurs is posting on the flawed time. A.okay.a. Posting when your goal audiences aren’t on-line or not involved in participating with you.

For this reason our Greatest Time to Publish software is likely one of the hottest options of Hootsuite Analytics. It appears at your distinctive historic social media knowledge and recommends probably the most optimum instances to publish based mostly on three totally different objectives:

  1. Engagement
  2. Impressions
  3. Hyperlink clicks

Best Time to Publish - Facebook Heatmap

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Most social media analytics instruments will solely suggest posting instances based mostly on engagement. Or they’ll use knowledge from common benchmarks, as a substitute of your distinctive efficiency historical past.

Different cool issues you are able to do with Hootsuite Analytics:

  • Customise report templates for less than the metrics you care about
  • Get reviews in your opponents
  • Monitor the productiveness of your social crew (response instances, and determination time for assigned posts, mentions, and feedback)
  • Monitor mentions, feedback, and tags associated to your online business to keep away from PR disasters earlier than they occur

On high of all of that, Hootsuite received the 2022 MarTech Breakthrough Award for Greatest General Social Media Administration Platform!

And, in line with critiques at the least, the social media analytics instruments had been an enormous a part of that win:

“Makes social media so much easier!

The benefit of scheduling posts is wonderful. The analytics for reporting are unbelievable. You possibly can create you personal personalised reviews.”

– Melissa R. Social Media Supervisor

Business benchmarking

Need assistance setting life like objectives? Or possibly you’re not a fan of manually amassing knowledge for audits and SWOT analyses?

With Hootsuite’s social media benchmarking, yow will discover out how others in your business are doing on social and evaluate your outcomes with only a few clicks. 

To get business benchmarks, comply with these steps:

  1. Register to your Hootsuite dashboard and head to Analytics.
  2. Within the menu on the left aspect of the display screen, scroll to Benchmarking and click on Business.
  3. Choose an business that greatest describes your online business. 

Selecting an industry in Hootsuite Analytics Industry Benchmarking

That’s it! Now you may see how your outcomes evaluate to common efficiency stats inside your business. You possibly can arrange customized timeframes, swap between networks — Instagram, Fb, Twitter, LinkedIn, and TikTok — and lookup benchmarks for the next metrics:

  • Profile impressions
  • Profile attain
  • Followers
  • Viewers progress price
  • Engagement price
  • Video performs
  • Posting frequency
  • Clicks
  • Shares

… and extra.

Industry benchmarking in Hootsuite Analytics; Two graphs comparing post engagement rate and post like numbers.

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Additionally, you will discover assets to enhance your content material efficiency proper within the abstract part:

Industry benchmarking in Hootsuite Analytics: Performance summary with dedicated resources for improvement

And, if it is advisable to current your outcomes to your crew, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file. 

Hootsuite Analytics is included within the Hootsuite Professional plan, which you’ll attempt without cost for 30 days.

Be taught extra in this video or join a Hootsuite Analytics free trial.

#2: Google Analytics

Key profit: See how a lot visitors and leads move to your web site out of your social media channels

Paid or free: Free software

Ability degree: all talent ranges

Greatest for: all social media professionals needs to be conversant in Google Analytics, however particularly those that work for a web-based enterprise

You’ve most likely heard of Google Analytics already. That’s as a result of it’s among the finest free instruments to make use of to find out about your web site guests. And when you’re a social marketer who likes to drive visitors to your web site, then it’s a useful useful resource to have in your again pocket.

Whereas it’s not a social media reporting software per se, you should use it to arrange reviews that can assist you:

  • See which social media platforms provide the most visitors
  • See what content material drives probably the most leads and visitors on which social networks
  • Get to know your viewers with demographic knowledge
  • Calculate the ROI of your social media campaigns

Google Analytics dashboard showing sources of traffic for a blog post

With these knowledge factors, you’ll be capable to get probably the most out of your social media campaigns and successfully strategize for the longer term. No social media technique is full with out Google analytics.

Be taught extra: How to use Google Analytics to track social media success

#3: RivalIQ

Key profit: Absolutely customizable reporting that may draw knowledge from all main social media networks.

Paid or free: Paid software

Ability degree: intermediate

Greatest for: social media managers

RivalIQ 01

RivalIQ was designed to let social media managers be knowledge scientists, with out the pesky certification. RivalIQ delivers on-demand analytical knowledge, alerts, and customized reviews from main social media platforms.

Simply conduct a aggressive evaluation or an entire social media audit with RivalIQ’s in-depth reporting. Higher nonetheless, you may truly current your findings on to your director, stakeholders, and advertising and marketing crew with fully-customizable charts, graphics, and dashboards.

However RivalIQ isn’t only for discovering the large image! Complete social publish analytics helps you to see precisely which posts work for every platform and establish why they work. Know precisely whether or not it was the hashtags, time of day, publish kind, or which community’s viewers led to success. Then take that data and double down for extra success!

Social Media Analytics Tools example: Rival IQ screenshot

Professional tip:  Getting owned by the competitors? With RivalIQ yow will discover all the identical information above, however from their social media accounts. When you can’t beat ’em, be a part of ’em (then beat ’em at their very own recreation)!

Be taught extra: Try a demo or start your free trial with RivalIQ

#4: Hootsuite Insights powered by Brandwatch

Key advantages: Analyze model sentiment and buyer demographics in actual time, alongside all of your different social media efficiency knowledge

Free or paid: Paid software

Ability degree: Intermediate to superior

Greatest for: Social media professionals, PR and communications groups, small to massive social media groups

Hootsuite Insights is a robust enterprise-level social listening tool that doubles as an analytics software.

It goes past Hootsuite Analytics, monitoring your earned social mentions so you may measure social sentiment and enhance buyer expertise.

Brand sentiment dashboard in Hootsuite Insights showing spike in negative sentiment

It additionally analyzes knowledge about your viewers demographics like gender, location, and language. You possibly can evaluate demographics throughout networks, or take a look at the mixture image of your viewers for all networks mixed.

It is a software that actually tells you numerous about your viewers — and the way they really feel about you. It will probably inform you whether or not a spike in mentions is a victory or a disaster. And it may well assist you capitalize or keep away from both one, respectively.

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#5: Brandwatch

Key advantages: Monitor and analyze knowledge from greater than 95 million sources, together with blogs, boards, and assessment websites, in addition to social networks

Free or paid: Paid software

Ability degree: Newbie to intermediate

Greatest for: PR and communications groups, social media entrepreneurs who give attention to engagement and model monitoring

Brandwatch is a robust software with 5 easy-to-use social media analytics report templates:

  • Abstract: A high-level view of social conversations about your model, opponents, or key phrases.
  • Tendencies: A report on the conversations and accounts influencing a selected subject or hashtag, together with mentions per hour or minute.
  • Repute: A checkup on sentiment tendencies you would possibly want to observe or deal with.
  • Influencers: A report that can assist you establish influencer advertising and marketing alternatives related to your model and analyze their exercise.
  • Competitor comparability: Benchmarking social media knowledge for dialog quantity, sentiment, and share of voice.

Be taught extra: You can add Brandwatch to your Hootsuite dashboard 

#6: Talkwalker

Key advantages: Monitor conversations from greater than 150 million sources to research engagement, potential attain, feedback, sentiment, and feelings

Free or paid: Paid software

Ability degree: intermediate to superior

Greatest for: social media managers, PR and communications groups, model displays, product entrepreneurs, researchers

Talkwalker affords analytics associated to social conversations past your owned social properties, together with:

  • Mentions
  • Model sentiment
  • Essential influencers
  • Creator lists

You possibly can filter by area, demographics, system, kind of content material, and extra.

Talkwalker is particularly helpful to identify exercise peaks in conversations about your model. This may also help you establish the best times for your brand to post on social media.

Be taught extra: You can add Talkwalker to your Hootsuite dashboard

#7: Keyhole

Key advantages: In-depth automated social media reviews and dashboards for all platforms

Free or paid: Paid software

Ability degree: intermediate to superior

Greatest for: Enterprise-level companies and organizations

Keyhole helps you to report on every thing: social media campaigns, model mentions and interactions, hashtag influence, and even influencer marketing campaign outcomes. However that’s not all!

You possibly can drill down into your impressions, attain, share of voice, and even analyze your competitor’s social media methods.

Social media analytics tools example: Keyhole

When you’re using influencer advertising and marketing as a part of your technique, Keyhole has reporting capabilities that can allow you to establish the best influencers to work with.

Better of all? Keyhole permits you to successfully by no means work in a spreadsheet once more. Good!

#8: Channelview Insights

Key advantages: Analyze the YouTube efficiency of a number of channels

Free or paid: Paid software (free for Hootsuite Enterprise customers)

Ability degree: all talent ranges

Greatest for: YouTube entrepreneurs and creators, social media managers who run a YouTube channel alongside different social channels

The Channelview Insights App provides YouTube analytics to the Hootsuite dashboard.

With this integration, you may analyze your YouTube video and channel efficiency alongside all of your different social media channels. You can even schedule computerized, common reviews.

Simply see the next metrics in a single place:

  • Views, engagement, subscription exercise
  • Video visitors sources
  • Viewers insights for demographics, geography, acquisition and extra

Channelview Insights showing YouTube analytics traffic sources piechart

#9: Mentionlytics

Key profit: Monitor mentions, key phrases, and sentiment throughout a number of languages on social channels and elsewhere on the internet.

Free or paid: Paid software

Ability degree: Newbie to intermediate

Greatest for: PR and communications groups, model monitoring groups, product entrepreneurs, researchers at small to medium-sized companies.

Wish to get an enormous image view of what’s being mentioned about your model on the web? Mentionlytics is a good entry into the world of social media monitoring — particularly when you run a worldwide enterprise in multiple language.

Mentionlytics "Top Website Mentioners" chart

Different issues you are able to do with Mentionlytics:

  • Sentiment evaluation
  • Discover high influencers that comply with you
  • Filter outcomes by key phrases
  • Reply to mentions immediately

#10: Panoramiq Insights

Key profit: tracks Instagram analytics, together with Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise customers)

Ability degree: All talent ranges

Greatest for: Instagram entrepreneurs

Alert all of the Instagram entrepreneurs. Panoramiq Insights is ideal for Hootsuite free customers or professional customers who need to get deeper insights on their Tales specifically. (Simply obtain the app from our App Library).

Instagram Analytics in Panoramiq Insights

Amongst different issues, Panoramiq Insights helps you to:

  • Analyze follower demographics, together with age, gender, nation, metropolis and language
  • Monitor Instagram account exercise (for as much as two accounts), together with views and new followers
  • Discover your greatest posts with view and engagement analytics
  • Measure Story views and interactions

Free social media analytics report template

We’ve created a free social media analytics template you should use to gather knowledge about your efficiency on the varied social networks. It’s an important place to start out when you aren’t able to spend money on a software that can mechanically gather knowledge for you. Merely obtain it, make a replica, and begin customizing it with your personal knowledge.

social media analytics report template

For more information on how to share your analytics data effectively, check out our post on how to create a smart and simple social media report.

Social media analytics FAQs

What is supposed by social media analytics?

Social media analytics is the gathering and evaluation of efficiency knowledge that helps you measure the success of your social media technique. It contains monitoring metrics like engagement, attain, likes, and lots of extra throughout all of your social channels.

Which social media analytics software is the very best?

Hootsuite Analytics is likely one of the greatest social media analytics instruments in the marketplace. It helps social media managers, entrepreneurs, and enterprise homeowners observe metrics from all main networks (Instagram, Fb, Twitter, LinkedIn, TikTok, Pinterest, YouTube) in a single easy-to-use dashboard. Hootsuite customers may generate stunning customized outcomes with only a few clicks.

What are the advantages of social media analytics?

Social media analytics tells you in case your ways and social methods are working, and helps you higher focus your time, effort, and budgets to achieve the very best outcomes.

What’s the easiest way to trace social media analytics?

Most social media networks have free built-in analytics instruments — however the best solution to observe social media analytics from a number of accounts and networks in a single place is to make use of a social media administration software like Hootsuite.

Monitor your social media efficiency and maximize your finances with Hootsuite. Publish your posts and analyze the leads to the identical, easy-to-use dashboard. Strive it free right now.

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All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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