The correct video can increase a product’s visibility and push it to its audience. Subsequently, entrepreneurs should have a agency grasp of a product video and create an distinctive one.
That can assist you create a video that showcases your product’s distinctive options and shines a light-weight in your model, we are going to discover what a product video is and craft one.
What’s a product video?
A product video explains and visually displays a product‘s tangible advantages. A number of these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a very good product video is its skill to exhibit the way it solves issues.
As a rule, exceptional product movies embody the next:
- Participating dialogue and narration
- Lengthy sufficient to completely clarify the product and its advantages however quick sufficient to maintain the viewer’s consideration
- Professionalism, with out being “stuffy.”
- Empathy and relatability
Product Movies for Advertising: Why They’re Essential
Audiences spend, on common, about 19 hours a week watching movies on-line, whether or not on platforms like YouTube, TikTok, Instagram, or Fb. Astonishingly, individuals watch a billion videos a day on Pinterest.
So, it‘s secure to say audiences take pleasure in movies and discover them participating sufficient to spend lengthy intervals watching them. Video is a wonderful solution to seize your viewers’s consideration and excitingly showcase your product’s makes use of.
Moreover, product movies can clarify a product in-depth and set off feelings in a means a written product description cannot.
How one can Create Product Movies
Listed below are some ideas and methods for creating an excellent product video.
1. Embrace context.
Present your services or products in use or remedy an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert exhibits a bunch of players enjoying an intense online game.
When one of many players by accident knocks over his drink along with his laptop mouse, he makes use of Bounty to shortly collect up the spill earlier than it might harm his gaming gear.
The video exhibits a state of affairs the place a Bounty paper towel can be most useful and the way shortly the product can clear up the spill.
2. Do not simply present your product — discuss it!
Movies exhibiting a product wanting photogenic towards a fairly backdrop may be eye-catching, however they should convey extra about how the product works or what makes it distinctive.
When making a product, go in-depth and discuss its distinctive options, the story behind it, or – on the very least – use it. The next product video sorts are wonderful codecs for a product show-and-tell:
- Demos: Present the product in motion as somebody makes use of it.
- Tutorial: Reveal to your viewers use the product.
- Explainer: Clarify how a product works and inform the story of the way it got here to be.
3. Customise your video.
Embrace components in your product video that ties it to your model. You are able to do this by together with the model’s emblem or shade scheme related to the corporate.
Different components can embody utilizing the identical host, spokesperson, music, or motif in each video.
4. Hold your viewers in thoughts.
Your product movies must relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.
For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”
To push this message, the corporate’s product movies typically come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.
5. Do not fearmonger.
Don‘t scare individuals into buying your product by making it look like they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As a substitute, deal with the advantages of your product and what it might add to a shopper’s life.
6. Have enjoyable.
Inject some humor and persona into your product video. Doing so will make your video extra thrilling and showcase your model’s identification. It’ll additionally assist your product stand out from opponents.
7. Embrace a name to motion.
Viewers should understand how, the place, and when to purchase your product. Embrace a name to motion saying, “Purchase right now by calling ____.” For call-to-action examples, click here.
10 Promotional Product Movies That Make You Wish to Purchase
1. Microsoft Floor Professional 9 that includes Bri Corridor
Microsoft collaborates with content material creator, influencer, and artist Bri Corridor to show the Floor Professional 9’s options and makes use of.
In her TikTok video, Bri makes use of the Floor Professional to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s light-weight and transportable construct permits her to attract wherever she needs and maintain her work readily available.
It is simple and useful to fold influencer advertising into your product movies. Influencers can introduce your product to their viewers and present distinctive methods to make use of it.
Within the case above, Bri exhibits artists how the Microsft Floor Professional 9 may be an inventive device.
2. Smashbox All the time On Liquid Lipstick that includes Champagne Becca
In a product video for its All the time On liquid lipstick, make-up firm Smashbox collaborated with TikTok content material creator Champagne Becca. Within the video, Becca exhibits how the product stays on after consuming a burger.
Should you’ve ever worn lipstick, then you realize protecting your lipstick after consuming something is an almost unattainable job. Smashbox is aware of its viewers and the widespread downside they take care of, leading to a useful and relatable product video.
3. JW Pet Cat Catnip Mister
TikTok content material creator Abram Engel makes movies testing numerous cat toys on his cat Kurt.
The video under exhibits how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with a protracted cat toy to encourage play. The product video additionally exhibits Abram going by the method of assembling and activating the toy.
Abram’s video is a wonderful instance of exhibiting a product in motion.
4. Scrub Daddy’s New Grill Brush
Scrub Daddy, a cleansing product firm, launched its new grill brush with a product video utilizing the model’s signature chaotic and humorous fashion. Like Scrub Daddy, be at liberty to make use of humor and informal language to interact your viewers.
The video humorously explains use the product and its distinctive options.
5. Fenty Magnificence’s Tender Matte Powder Basis Tutorial
Fenty Magnificence founder and pop star Rihanna hosted a YouTube tutorial exhibiting off the model’s powder basis and use it.
Rihanna takes a enjoyable, playful strategy to showcase the product and even does somewhat blissful dance on the of the video when her look comes collectively. Once more, somewhat persona goes a great distance.
6. Pixel Pill Critiques by Marques Brownlee
Marques Brownlee provides a radical assessment of the Google Pixel Pill.
What makes this product video completely different from others is that he shares an anecdote in regards to the historical past of tablets and the way the pill market has modified, giving viewers higher context behind Google’s new product.
The YouTuber particulars the pill’s design, options, and execs and cons. As Marques speaks, viewers are proven a close-up of the product.
7. Samsung’s ViewFinity S9 Introduction
You don‘t all the time want a voiceover, influencers, or persona to make your product video stand out. Generally, you possibly can let the product converse for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.
As a substitute, it introduces two graphic designers and follows them as they use the product’s completely different options for his or her venture. The product video stands out due to its visually beautiful video, catchy music, and storytelling.
8. Keith Lee Meals Critiques
TikTok content material creator Keith Lee is understood for his sincere, humorous, and relatable meals critiques. Within the video under, Keith companions with Wingstop to assessment the restaurant chain’s Marvel-inspired “secret” flavors.
Keith’s product video proves you do not all the time want high-end gear, particular results, or music to make a video pop. In his case, his real response and awe of the meals’s flavors are sufficient to generate buzz.
9. Apple’s MacBook Air
Apple’s product video for MacBook Air consists of completely different designers, engineers, and consultants from Apple explaining numerous points of the laptop computer.
Just like Samsung’s product video, Apple’s consists of prime quality visuals and thematic music to maintain viewers intrigued.
10. Purina Pet Meals
The video would not present a selected Purina product, however it takes viewers (and schoolchildren) behind the scenes of making Purina pet meals.
To construct belief along with your audience, have your product video take them behind the scenes to indicate the science, thought, and course of that goes into creating your merchandise.
All of the product video examples above transcend simply giving details about the merchandise; additionally they embody persona, humor, and relatability. In your subsequent product video, take into consideration your viewers and their widespread downside or want.
Then consider how one can present your product fixing their downside or fulfilling their wants. Do you wish to accomplice with an influencer, present the product in motion, or give a tutorial? Or do you wish to attempt all three?
Creativity is significant in creating the suitable product video on your model, regardless of the tactic you select, and now you’ve got a number of examples for inspiration.
Editor’s word: This put up was initially printed in October 2017 and has been up to date for comprehensiveness.