When folks arrive at your Fb Web page, the place do you assume they will look first? I will offer you a couple of hints.
It is a visible piece of content material that sits on the high of your Web page. That is proper — it is your Fb cowl picture.
On this submit, you may be taught Fb cowl picture greatest practices with real-world examples for every tip we suggest. To get began, let’s dive into Fb cowl picture dimensions.
Fb Cowl Picture Dimension
Fb cowl pictures are 851 pixels huge and 315 pixels tall for desktop, and 640 pixels huge by 360 pixels tall for cellular. In case your uploaded picture is smaller than these dimensions, Fb will stretch it to suit, making it seem blurry. To keep away from this, guarantee the duvet picture you add meets the dimension necessities.
Typically known as your Fb banner, this graphic is among the most noticeable elements of your Web page.
A canopy picture can rework your Facebook Business Page from a passive repository of what you are promoting exercise to an inviting neighborhood.
Meta units particular dimensions for canopy pictures to create a normal look throughout all Fb Pages it doesn’t matter what system they’re considered on.
Listed below are key particulars to recollect about your cowl picture:
- It is going to be left aligned with a full bleed and have a 16:9 facet ratio.
- It have to be a minimum of 400 pixels huge and 150 pixels tall, with the perfect dimension being 851 pixels huge and 315 pixels tall.
- It would load the quickest as an sRGB JPG file that is beneath 100 kilobytes.
Due to the size outlined above, there may be an overlap between your web page’s profile image and the duvet picture.
Within the following part, we’ll cowl what to search for when optimizing your cowl picture for cellular and desktop units.
How do Fb cowl pictures seem on cellular screens vs. desktop screens?
Cell units will show a smaller model of the duvet picture than a desktop display would, and the picture beneath describes precisely why that occurs. As you may see, there’s a whole lot of area across the perimeter of the picture that could possibly be reduce off when a customer is viewing it on a cellular display vs. a desktop display if you happen to’re not cautious together with your design.
Due to this fact, it is best to put the necessary elements of your content material within the inexperienced area. Doing this can be sure everybody can see your cowl picture correctly whatever the system they’re utilizing.
Need assistance getting began? Under, you may discover Fb cowl picture templates and greatest practices to information you when designing your model’s cowl picture paintings.
Methods to Design a Fb Cowl Picture
- Abide by Fb’s cowl picture tips.
- Make sure that your Fb cowl picture is the proper dimension.
- Don’t fret concerning the ‘20% textual content’ rule.
- Give your cowl picture a focus.
- Keep away from mixing the contents of your cowl picture together with your profile image.
- Draw consideration to the motion buttons on the underside proper.
- Proper-align the objects in your cowl picture.
- Hold cellular customers in thoughts.
- Embody a shortened hyperlink in your cowl picture description that aligns together with your Web page CTA.
- Pin a associated submit proper beneath your Fb cowl picture.
1. Abide by Fb’s cowl picture tips.
It looks as if a no brainer, however following Facebook’s cover photo guidelines is step one to holding your Fb Web page seen on the platform. I might extremely recommend studying via the full Page Guidelines, however listed below are a couple of necessary issues to bear in mind in your Fb cowl picture:
- Your cowl picture is public.
- Cowl pictures cannot be misleading, deceptive, or infringe on anybody else’s copyright.
- You may’t encourage folks to add your cowl picture to their private timelines.
For those who get caught violating the above phrases, Fb might take motion in opposition to your Web page. And whereas Fb would not explicitly say what is going to occur if you happen to violate their cowl picture tips, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy picture infraction.
2. Make sure that your Fb cowl picture is the proper dimension.
As I discussed earlier, the Fb cowl picture dimension is 820 pixels huge by 312 pixels tall for desktop screens, and 640 pixels huge by 360 pixels tall on cellular screens.
After spending time designing the right cowl picture, the very last thing you may need your guests to see is a truncated model of it. For those who add a picture smaller than these dimensions, Fb will stretch it to suit the area. Which means Fb might solely show a 3rd of the picture you designed.
If you need a no-hassle approach to ensure your cowl pictures are the proper dimension, download our pre-sized template for Facebook cover photos.
Featured Useful resource: Facebook Cover Photo Templates
3. Don’t fret concerning the “20% textual content” rule.
Back in 2013, Fb eliminated all references to the 20% rule on textual content in cowl pictures, however that does not imply you must use a whole lot of textual content in your design. The earlier rule acknowledged that solely 20% of a canopy picture might show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had benefit — you need your guests engaged with visuals, not a wall of textual content.
If you are going to use textual content in your cowl picture, hold it concise and let the imagery converse for itself. You may see how we struck this stability on HubSpot’s Facebook Page beneath.
For extra cowl picture inspiration, try our Facebook Page.
4. Give your cowl picture a focus.
Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, folks will probably be extra more likely to click on off the Web page.
Most of the greatest Fb cowl pictures embrace a focus together with a coloration scheme that aligns with the remainder of the model. Bear in mind, your social media accounts are extensions of what you are promoting and they need to make a superb first impression on guests.
Nice Fb cowl pictures even have ample adverse area to make the topic, the copy, and the weather distinctive to Fb (like the CTA button on Fb enterprise Pages) stand out much more.
This is an instance of fine use of adverse area from The New York Times:
And this is one other instance from social media administration platform Sprout Social:
5. Keep away from mixing the contents of your cowl picture together with your profile image.
With some intelligent design strategies, you would manipulate your profile image and canopy picture so they seem as in the event that they’re two elements of the identical canvas.
One in every of Paris’ outdated cowl pictures is a superb instance of this:
You may nonetheless do that in your private profile, however Fb not units up Enterprise Pages this manner. Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet picture.
So, as a substitute of merging the 2 pictures into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model tips.
6. Draw consideration to the motion buttons on the underside proper.
You could have seen in a couple of of the duvet picture examples above that the first call-to-action (CTA) buttons have been totally different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”
Relying on what you are promoting, you may launch a Web page on Fb with a novel CTA button to the underside proper of your cowl picture. Take the position of this button into consideration when designing your cowl picture.
LinkedIn Learning does this in a delicate approach beneath, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.
Word: Whereas it’d appear to be a good suggestion so as to add directional cues like an arrow to get folks to click on on the CTA buttons, notice that these CTA buttons do not seem the identical approach on the cellular app.
In different phrases, it is perhaps complicated to cellular customers if you happen to immediately combine the duvet picture design with the CTA buttons.
7. Proper-align the objects in your cowl picture.
Since your profile image is on the left, you need to add some stability to your Fb cowl picture design by inserting the main focus of the picture on the proper.
Check out these cowl pictures. Which one seems extra aesthetically pleasing?
Would not the right-aligned cowl picture appear and feel lots higher? In Samsung’s new cowl picture, the largest design parts (the profile image, the textual content, and the 2 telephones) are evenly spaced.
In Samsung’s outdated cowl picture, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the title of the product on the upper-right facet.
Not solely is including stability an important ingredient of design, but it surely additionally permits your cowl pictures to be extra visually efficient on cellular. This brings me to my subsequent level…
8. Hold cellular customers in thoughts.
Statista stories that as of January 2022, 98.5% of Fb’s consumer base accesses the social community from cellular units like smartphones and tablets. That is enormous — and it is precisely why it is so necessary to maintain cellular customers top-of-mind when designing your Fb cowl picture.
On cellular, a a lot smaller portion of the duvet picture is seen. The best facet is often reduce out completely.
Let’s check out what Cisco’s Facebook Page seems like on a desktop browser versus on Fb’s cellular app.
It’s necessary to notice that the textual content in Cisco’s cowl picture would not seem. Whereas right-aligned visible parts look nice, watch out to not put necessary content material to date to the proper that it will get reduce off when being considered on a cellular system.
9. Embody a shortened hyperlink in your cowl picture description that aligns together with your Web page CTA.
If you wish to use your cowl picture to assist a Web page CTA, be sure your cowl picture description additionally features a textual content CTA and hyperlinks to the identical supply. This fashion, any time folks view your cowl picture by itself, they will nonetheless entry the hyperlink.
This is this apply in motion on the Adobe Creative Cloud Facebook Page:
Professional tip: Shorten your links and add UTM codes to trace the guests who view your cowl picture and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Marketing Hub and with instruments like Bitly.
(If you wish to be taught extra about how you can write efficient call-to-action copy in your cowl picture description, download our free ebook on creating compelling CTAs.)
10. Pin a associated submit proper beneath your Fb cowl picture.
Pinning a submit permits you to spotlight a typical Fb submit on the high of your Timeline. It is signified by a PINNED POST title on the highest proper of the submit, like on Behance’s Page beneath:
How does this relate to optimizing your Fb cowl picture? Effectively, if you happen to’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you must also be sure to submit about the identical factor on to your Web page and pin that submit to the highest of your Timeline.
That approach, your guests have one very clear call-to-action after they land in your Web page (albeit in a number of totally different places) — which can give them extra alternatives to transform.
Methods to pin a Fb submit: Publish the submit to Fb, then click on the three dots on the highest proper nook of the submit and select Pin to High of Web page.
Fb Cowl Picture Sizes that Work for Your Enterprise
Selecting the best cowl dimension in your Fb Web page could seem easy, however it might probably have a big impact on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the mistaken impression concerning the high quality of your services or products.
With the ideas on this article, you’ve the knowledge it’s good to create a Fb cowl picture that embodies your model and engages customers on the platform.
Editor’s notice: This submit was initially revealed in July 2020 and has been up to date for comprehensiveness.